ProductTank: What do UX people want from PMs and how can they best work together?
August 24th 2011
Who am I and why am I here...?
UX Director at cxpartners
• At cxpartners for 6 years
• Worked in UX since 1996
• Recently spent 14 months embedded as
a PM with a major mobile company in
What should I talk about?
What do UX people want from PMs and how
can they best work together?
Be the company expert on the Understand competitor products
product and its competition and best practices
Business requirements Business requirements
User requirements User requirements
Technical requirements Design within technical constraints
Brief UX team, brief development Work with the team to create a
team & get the product built design that can and will be built
Product vision Design vision
Roadmap & backlog
• There’s a lot of overlap there
• We can help each other to produce great work
• But we need to try not to tread on each other’s toes...
What can I do for you...?
• Ask what my work will be used for
• Structure my report accordingly
• Make sure I understand the brief, meet any
deadlines and keep in touch with status reports
• PMs are busy people
• They have lots of internal stakeholders to
• Make sure I ask questions early
• In large organisations, team members may be difﬁcult
to get hold of
• Make sure I communicate effectively with my
• ... not just the in-house UX team 7
And what else? *
* your thoughts, please...
What can you do for me?
• Get a clear brief together and be honest about scope
• don't ask us for 'blue sky thinking' if you only have a remit to
tweak the product page
• Be clear about your goals for the project
• it's my job to help you meet them
• Share any existing research you have
• demographics, usability studies, analytics, etc
• We get our best results when we know lots about your users
• Don’t run rebranding exercises alongside UX
• the output to brand work is an input to our work
• we can't just replace the logo - brand goes to so much more
What can you do for me?
• Give us access to senior stakeholders up front
• we love to hear their thoughts at a point in the project when their
input can really make a difference
• Let us know any milestones and deadlines in good time
• we want to help you meet them
• it helps us plan our projects to meet your needs
• Be honest about the availability of key stakeholders to
feed back on deliverables
• no-one wants the project plan to slip
• If possible, collate feedback to give to us
• large groups feeding back on wireframes often leads to design-by-
committee which doesn't produce the best results
• if the culture at your organisation means that this is impossible, let
us know when we're planning the project so we can allow for it