The One Page Business Plan
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The One Page Business Plan concept from the book 'The Rockefeller Habits'
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The One Page Business Plan
- 1. How to Run Your Business Like a “Business” And in the process, become a rockstar CEO or Manager
- 5. Today (Why)
- 7. Core Values/Beliefs ✦ Code of Awesomeness ✦ + Your own business Values
- 8. Core Purpose ✦ What you continue to strive to achieve ✦ Mother Theresa’s “Love the Poor” ✦ Single Purpose : Disney-Happiness, WalMart- Affordable, Microsoft-Uniquity
- 9. BHAG ✦ Big Hairy Audacious Goal ✦ Measurable 10 - 30 Year Goal ✦ Audacious but not Bragadoccio
- 11. Target 3-5 Years (Where)
- 13. Target 3-5 Years ✦ Future Date ✦ Revenues ✦ Profit ✦ Market Cap
- 14. Sandbox ✦ Your marketplace
- 15. Brand Promise ✦ What makes you different from competition? ✦ What leads your marketing message? ✦ MacDonals: Speed, Consistency, Fun for Kids ✦ SouthWest: Low Fares, Lots of Flights, Lots of Fun ✦ Table Stakes ✦ USP or Value Proposition
- 16. Key Thrusts ✦ What are the handful of things to do in the next few years to reach your Target, Deliver your brand promise and dominate your sandbox
- 17. KPIs ✦ Look at these daily or weekly ✦ Dell : Ship to Target, Initial Incident Rate, First Time Fix ✦ Know these! ✦ Clue: These numbers tell you whether you’re keeping your promise to customers
- 19. Annual Goals (What)
- 21. Annual Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Cash ✦ Rev./Emp.
- 22. Key Initiatives ✦ Priorities for the Year ✦ Of for Quarter for rapidly growing companies ✦ Key items on your growth list ✦ No need to correspond to Key Thrusts
- 23. #1 or #2 Critical Outcomes for Year ✦ Eg. Silva Manifesting Product Launch ✦ Amonk Continuity Program
- 27. Quarterly Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Traffic ✦ Advertising ROI
- 28. Quarterly Goals ✦ What do you need to do this quarter to hit your annual goals? ✦ Less is more
- 29. #1 or #2 Critical Outcomes for Quarter ✦ New Launch ✦ New Back End Producy
- 30. Monthly Goals ✦ Straight from Growth List
- 31. Themes ✦ Monthly ✦ Build vision and consensus ✦ Make it catchy
- 32. Celebration ✦ How you gonna party?
- 33. Accountability ✦ Who ✦ When
- 40. Now that you have the business plan... You need a personal plan