1. Company App / Mobile Site
Feb‘13

4. Mobile Revolution
There are more mobile phones in the UK than people
The number of smartphone searchers doubles every two months
eBay sells something via a mobile phone every two seconds
Smartphone sales overtook PC sales last year (2 years earlier than expected)
In three years time, tablet sales will be bigger than PC sales
52% of UK mobile phone users have a smartphone
28% of internet usage is from a mobile phone

5. Mobile Revolution
Mothers day 2012 – 50% of all online sales came from mobile devices
28% of people in the UK have purchased something using their phone
49% of all Paddy Power bets made from mobile devices
12% of UK population have a tablet
Tablet sales growing 378% year on year
38% of UK tablet owners spend more time on their tablet than watching TV
53% of people in the UK are ‘dual screening’ (using phone whilst watching TV
for example)

6. Company App
Know Your Target Audience
Competitor Research
Good Idea
Define the Objective
Keep it Simple

7. Features
Fully Branded
Company & Partner Profile
Property Search
Mortgage Calculators
Latest News
Social Media Integration
Get In Touch

8. Mobile Site
Know Your Target Audience
Competitor Research
Clear Objective
Keep it Simple
Clear Communication
Consistent Branding

12. Next Steps
Agree Mobile / App Objectives
Produce Proposal
Present Recommendations