Slides of the webinar organized by Mirakl entitled: Navigating COVID19 With the Platform Model: A Focus on Retail

1. Navigating Covid19 in Uncertain Times

2. ©2020 Mirakl, Inc.
Housekeeping
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• The line will remain silent until 1pm ET
• Reach out to @Mirakl Marketing in chat
• Dial-in or computer audio is available
Slides & Recording
• Slides and recording will be available and sent
via email within 48 hours
Q&A
• Please submit questions via “Questions” tab
• All questions will be answered at the end
Be Social
• We’ll be live tweeting! Interact with us and tag
@mirakl

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Introductions: Today’s Presenters
Anastasia Derly
Team Lead Client Success
Success
Laurence Greenway
Platform Advisory Consultant

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Agenda
Welcome, Housekeeping & Introductions | Mirakl
How is Consumer behavior changing due to Covid-19| Anastasia Derly
Emerging patterns shaped by lockdown restrictions
Which businesses are benefitting from their platform capabilities and how?| Laurence
Greenway
The shift to online
Industry Focus: Grocery distribution
Why are platforms better equipped to deal with the crisis| Laurence
Greenway
Q&A
3 main driver for platform success
The retail value chain
The platform value chain

5. How is consumer behavior
changing due to Covid-19?

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- Acceleration of online sales adoption across
multiple sectors
- Not all sectors are impacted the same way
- Fitness, electronics
- Tourism, travel
- Businesses are having to adapt to new
consumer behaviours
eCommerce
- Dramatic influx of orders puts pressure on delivery networks
- Longer delivery times for customers
- New sanitary & social distancing requirements
Logistic challenges
- Non-essential shop closures
- Off-licences, pharmacies, supermarkets,
petrol stations, banks & other essential
facilities remain open
- The rise of Drive Click & Collect
Stores
Covid
19
Consumer behavior: emerging patterns shaped by lockdown restrictions

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Consumer behavior: the shift to online

8. ©2020 Mirakl, Inc.Source: Mintel, Kantar
● Grocery home delivery and click & collect slots are now
high demand, available delivery time slots filling up
quickly ( avg. 3 day que)
● The largest supermarket chains are hiring >100,000
new staff to cope with demand
● Before the outbreak, online accounted for just 4% of the
grocery sector previously (currently seeing increases
ranging from 124-218%)
● Early indicators show Covid-19 driven online adoption
may rapidly bring forward a permanent change in
consumer behaviour
Industry Focus: Grocery disruption

9. Why are platforms better equipped to
deal with the crisis?

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Scale
fast
Shorten
value chains
Create positive
network effects
3 main drivers of platform success

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Disruption is occurring across entire value chains

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The retail value chain
Shorten
value chains
Merchandising
Warehousing
& Logistics
Sourcing Purchasing
Inventory
Planning &
Management
Pricing
Content
Creation &
Management
Fulfillment
Sales

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The platform value chain
Shorten
value chains
Sales
Seller
Recruitment
Product
Onboarding
Merchandising
Sourcing
Purchasing
Logistics
Warehousing
Content
Pricing
Fulfillment
Retailer
Marketplace
Seller

14. Which businesses are benefiting from their
platform capabilities and how?

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Scale Fast: An online marketplace for good: StopCOVID19.fr is live
Background & objective:
● Shortage of critical safety supplies: masks, hand sanitizer, etc.
● New suppliers are creating these products without distribution
● The French government needs to protect healthcare workers
and essential personnel
● StopCOVID19.fr connects suppliers to hospitals, grocery stores,
essential independent stores who urgently need these supplies
Benefits:
● Move from a PDF directory of suppliers to a digital marketplace
● Reduce friction and delays caused by offline processes
● Establish a trusted supply chain for critical health goods
● Ensure key stakeholders have easy access to critical supplies
Live in
48
hours
Platform built in partnership with the French government to facilitate distribution of essential products
& materials
1.3 million liters of hand sanitizer have been
distributed to protect essential personnel

16. ©2020 Mirakl, Inc.

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Shorten Value Chains
“The current healthcare crisis is a wakeup call for retailers...It has prompted many to accelerate
their digital makeovers, so that their businesses become more dynamic and resilient.”
Rapidly adapted their assortment
Passed logistics headaches to 3rd party sellers
Currently driving continued business growth
Removed barriers of store closures
Easily connected producers of goods with buyers
Used innovative platforms to continue distribution

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Create positive network effects
Supporting stability of brick-and-mortar retailers
Growing online business with new partnerships
Repurposed their installation service providers to
provide advice to DIY-ers over the phone
Both professionals and consumers shopping for
materials online creating a surge in engagement
from sellers in the sector

19. Thank you!