SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
<ul><li>The rise of the entrepreneur
</li></ul><ul><li>Deng Xiao Ping market-led reforms </li></ul><ul><li>A bit of business on the side </li></ul><ul><li>Anything is possible </li></ul>
Chinese youth incredibly entrepreneurial <ul><li>“
Being entrepreneurial and working for yourself is an overriding factor in choosing a career, it’s a completely different drive from what is reported back in the US.” </li></ul><ul><li>Peter Thomas Black, partner Jigsaw International, consumer insight research agency, Shanghai </li></ul>
Opening the door to the
West <ul><li>Tax Free Zones like Pudong </li></ul><ul><li>Western brands rushing in </li></ul><ul><li>Access to everything the world has to offer </li></ul>
“ People are so optimistic
here. They believe in progress, they really do.” Paul French, founder, Access Asia, market research Shanghai
“ People like it. If
I took those screens away, people would miss them. The Chinese are used to noise; everything is crowded here. If you make people choose between being bored or watching an LED screen, they’ll all choose the screen” Jason Jiang, founder, focus media, China’s first NASDQ listed media advertising agency
Doing it their way <ul><li>‘
Little Emperors’ get what they want </li></ul><ul><li>Influence household spending </li></ul><ul><li>Decision makers </li></ul><ul><li>Collective Individuality </li></ul>
“ I have a friend
who got a law degree from Beijing Univeristy, but she threw it away to sell Amway products – she wanted to do something with more freedom, earn her own living, work for herself. We are actually doing the same thing, she sells toothpaste, I sell adventure. But we both share a desire to support ourselves and do our own thing.” Zhen Yi, Forbidden Frontier, Founder.
<ul><li>Tibetan Buddhism, Ayervedic medicine and
yoga </li></ul><ul><li>Revival of Confucius schools and texts </li></ul><ul><li>Feng Shui, geomancy, fortune telling, blood type compatibility </li></ul><ul><li>Vegetarian and vegan restaurants </li></ul><ul><li>Zao Zi Shu Vegetarian Lifestyle (Jujube Tree); Shui Yuan; Gongdelin refurbished </li></ul>
Hip-hop with Chinese characteristics “
I know what hip-hop culture is, I’ve been following it since I was 14, I listen to the music, I study the dancing, but I draw the line at the drugs, the sex and the violence. That’s not Chinese hip-hop culture.” ‘ [Chinese rappers] have that hip-hop spirit: nothing gets in my way, nothing stops me from getting where I want to go.’ William Bahader, member of Dragon Dance Studio and two-time hip-hop dance champion
Collective individuality “ Hip-hop dance
is done as teams, kids are in groups, supporting each other… it’s structurally very appealing and offers a safe outlet for youth expression.” Hung Huang, CEO of China Interactive Media Group
Unknown ‘ Making economic predictions
based on the statistics is reasonably straightforward but as a global spiritual and ideological force, China is still an unknown quantity.’ Dr Kerry Brown, Chattham House, China Expert