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A P O T O F G O L D AT
T H E E N D O F T H E
R A I N B O W ?
S C H O O L O F D A TA 2 0 1 5 • I N T E R N A T I O N A L J ...
Disclaimer:
Putting a price tag on every
act of journalism would quickly
kill everything that makes
journalism important.
3 Areas
Investments
Services
Editorial
1 . I N V E S T M E N T S :
T H I N K L I K E A
S TA RT- U P
"deliver world-class journalism from
a position of financial strength“
- Andrew Miller, 

Guardian Media Group CEO
2 . G E N E R AT E D I G I TA L
R E V E N U E B Y
U N D E R S TA N D I N G
U S A G E D ATA
http://www.economist.com/blogs/graphicdetail/2012/11/daily-chart-21
One of the biggest lessons apropos of
the Tribune is the coming of a data-
driven or data-informed culture.
3 . E D I T O R I A L : 

W H AT D O R E A D E R S /
U S E R S R E A L LY WA N T ?
For people who quickly want to know what to get.
Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q
Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q
What works,
what doesn’t?
The greater efficiency of big
online players has led to their
total domination of the online ad
marketplace.
The five large...
The ability to take data,
make sense of it - that’s
going to be a hugely
valuable skill 

- Hal Varian
F I N A L LY…
• Companies calculate, people guess
• Who is fiercely on the side of the user?
• From attention to trust
Data and journalism: A pot of gold at the end of the rainbow?
Data and journalism: A pot of gold at the end of the rainbow?
Data and journalism: A pot of gold at the end of the rainbow?
Data and journalism: A pot of gold at the end of the rainbow?
Data and journalism: A pot of gold at the end of the rainbow?
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Data and journalism: A pot of gold at the end of the rainbow?

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Presentation from the International Journalism Festival 2015 in Perugia.
This panel was part of the 2015 School of Data, organized by the Open Knowledge Foundation and the European Journalism Center.

These slides were used as an introduction to a panel discussing the various ways on how to use data:
- for reporting
- to understand audiences and their needs
- to (potentially) create new services to fund journalism

Publié dans : Technologie
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Data and journalism: A pot of gold at the end of the rainbow?

  1. 1. A P O T O F G O L D AT T H E E N D O F T H E R A I N B O W ? S C H O O L O F D A TA 2 0 1 5 • I N T E R N A T I O N A L J O U R N A L I S M F E S T I VA L • P E R U G I A C A N D ATA M A K E M O N E Y F O R N E W S R O O M S ?
  2. 2. Disclaimer: Putting a price tag on every act of journalism would quickly kill everything that makes journalism important.
  3. 3. 3 Areas Investments Services Editorial
  4. 4. 1 . I N V E S T M E N T S : T H I N K L I K E A S TA RT- U P
  5. 5. "deliver world-class journalism from a position of financial strength“ - Andrew Miller, 
 Guardian Media Group CEO
  6. 6. 2 . G E N E R AT E D I G I TA L R E V E N U E B Y U N D E R S TA N D I N G U S A G E D ATA
  7. 7. http://www.economist.com/blogs/graphicdetail/2012/11/daily-chart-21
  8. 8. One of the biggest lessons apropos of the Tribune is the coming of a data- driven or data-informed culture.
  9. 9. 3 . E D I T O R I A L : 
 W H AT D O R E A D E R S / U S E R S R E A L LY WA N T ?
  10. 10. For people who quickly want to know what to get.
  11. 11. Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q
  12. 12. Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q
  13. 13. What works, what doesn’t?
  14. 14. The greater efficiency of big online players has led to their total domination of the online ad marketplace. The five largest Web firms earn 64 percent of all online ad spending. The top 50 get 90 percent.
  15. 15. The ability to take data, make sense of it - that’s going to be a hugely valuable skill 
 - Hal Varian
  16. 16. F I N A L LY… • Companies calculate, people guess • Who is fiercely on the side of the user? • From attention to trust

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