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This is a presentation for journalists and anybody interested in why and how stories can have impact. This is all about on how to find the best form for a strong story.
This is not easy. There are so many options and new tools. The key message of this presentation is that the focus should be on creating the story.
Which calls for an understanding why some stories are strong and lasting, while many are not. Additionally one must understand how the creation process works, which is best done by example and practice (of course).
The original presentation was held as the TASC Storycamp for the finalists of the African Story Challgenge, in Marrakesh, on August 11, 2014.
Note: This version has been adapted, extended and linked to make up for the missing narrative. I added numerous links to examples, picture credits and tried to get rid of embarrassing typos.
Please feel free to download, link and tweet this.
Leave comments on examples for good and great stories and on how to create them - much appreciated.
Focus on story, don't be seduced by sexy tools: How journalists can create great lasting stories step-by-step (TASC Storycamp)
A F R I C A N S T O RY C H A L L E N G E • M A R A K E S H • A U G U S T 1 1 , 2 0 1 4
M I R K O L O R E N Z , I N F O R M A T I O N A C H I T E C T
Photo Credit: kevin dooley
F O K U S O N S T O RY
( D O N ’ T B E S E D U C E D B Y S E X Y S O L U T I O N S )
S C O P E : T R A I N I N G
J O U R N A L I S T S T O C R E AT E
L A S T I N G S T O R I E S I N
W H AT E V E R F O R M A N D
W I T H W H AT E V E R T O O L .
W E WA N T
Y O U
T O B E C O M E A
B I G V O I C E
G O A L
Will you be able to…
(a) write a four abstract article about your topic.
(b) extend with data photos, videos in four weeks?
(c) to answer „Why“ and „How“?
If you know how
to tell stories,
you can weave magic.
P H O T O C R E D I T: T H O M A S H A W K V I A C O M P F I G H T " H T T P S : / / C R E A T I V E C O M M O N S . O R G / L I C E N S E S / B Y- N C / 2 . 0 / " > C C < / A >
TA S C S T O RY C A M P • M A R A K E S H
T E L L I N G
S T O R I E S I S
A L E A R N A B L E
(Tools & Technology just help us doing it)
W H AT I S A S T O RY ?
C O N D E N S E D I N F O R M AT I O N
S U R P R I S I N G / I N T E R E S T I N G
T R U E / R E L E VA N T
M E M O R A B L E / S H A R E A B L E
If you don’t make choices and cuts,
you will be trapped by too much material and too many options.
STRANGE, BUT TRUE:
THROW AWAY GREAT
Gathering vs. Publishing
A L O T O F R E S E A R C H ,
R E A D I N G , G AT H E R I N G .
O N E
S T O RY
If you throw away a lot of quotes that are really good to find the best quote,
you are en route to quality.
T I M E
S T E P 3
Opening: Why should I care?
Facts & Model
ONE character in trouble
End: Cliffhanging resolution
Morale or truth of the story
PAT T E R N : E N T H U S I A S M , C O P Y I N G ,
R E M I X I N G
The Song/tracks on "Beatles Live At The Star-Club in Hamburg 1962" are
• Introduction/I Saw Her Standing There (Lennon/McCartney) 3:01
• Roll Over Beethoven (Chuck Berry) 2:15
• Hippy Hippy Shake (Chan Romero) 1:52
• Sweet Little Sixteen (Chuck Berry) 3:20
• Lend Me Your Comb (Wise/Weisman) 2:00
• Your Feets too Big (Benson/Fisher) 2:24
• Twist and Shout (Medley/Russell) 2:20
• Mr. Moonlight (Johnson) 2:23
• A Taste of Honey (Scott/Marlow) 2:10
• Bésame Mucho (Velázquez/Skylar) 2:46
• Reminiscing (King Curtis) 2:05
• Kansas City/Hey, Hey, Hey, Hey (Leiber/Stoller) 2:56
• Nothin' Shakin' (But the Leaves on a Tree) Colocrai/Fontaine/Gluck/Lampert 1:24
• To Know Her Is to Love Her (Phil Spector) 3:23
• Little Queenie (Chuck Berry) 3:57
• Falling in Love Again (Hollander/Lerner) 2:14
• Ask Me Why (Lennon/McCartney) 2:33
• Be-Bop-A-Lula (Vincent/Davis) 2:29 - Featuring Fred Fascher on lead vocal.
• Hallelujah, I Love Her So (Ray Charles) 2:08 - Featuring Horst Fascher on lead vocal.
• Red Sails in the Sunset (Kennedy/Williams) 2:11
• Everybody's Trying to Be My Baby (Carl Perkins) 3:04
• Matchbox (Carl Perkins) 2:37
• I'm Talking about You (Chuck Berry) 2:06
• Shimmy Shimmy (Massey/Schubert) 2:20
• Long Tall Sally (Johnson/Penniman/Blackwell) 1:47
• I Remember You (Schertzinger/Metter) 1:56
• Where Have You Been All My Life? (Weill/Mann) 2:09
• Till There Was You (Meredith Willson) 2:02
• Sheila (Tommy Roe) 2:00
• I'm Gonna Sit Right Down and Cry (Over You) (Thomas/Biggs) 2:43
U G LY PA R T:
L E A R N T O M A S T E R D E S A S T E R
Audiorecorder not running.
Interviewpartner not showing up
Missed the plane/train/bus.
Not enough material.
Too much material.
O V E R C O M E B A R R I E R S
W E H AV E N O T I M E F O R T H I S .
T H E R E I S N O B U D G E T.
W H Y N O T D O J U S T A N A R T I C L E ?
S H O W
T H E M
T H I S :
K E Y
P O I N T
— - >
W H I C H
M E A N S
— - >
„A signiﬁcant number of people are willing to
spend signiﬁcant amounts of time with articles that
are relatively long, and are willing to share them —
in other words, there is a demand for things other
than just shallow clickbait.“
G O O D S T O RY = B I G A U D I E N C E
Now go tell a story.
But do tell a story.