Here is my portion of the presentation from Monday night. A lot of what we discussed isn't on here, but I'd be more than happy to answer any questions in regards to what we talked about at Coffee at the Monkeys Nest on Monday :D
3. FACEBOOK
1.Establish & Manage your business page
2.Obtain a Facebook vanity URL so that people can find you easily
3.Install appropriate plug-ins to integrate feeds from your blog and
other social media accounts into your Facebook profile
4.Share useful articles that interest followers and prospects on your
wall
5.Comment on other’s feeds using your business profile
4. TWITTER
1.Establish & Manage your account
2.When tweeting with a link- place a statement before the
link
3.Use hashtags, Twitter Search & Topsy to enhance your
twitter experience
4.Find out who the influences are in your industry, follow
them tweet at them or retweet them.
5.Use tools like TinyURL, it helps tidy up your tweets.
5. USEFUL MANAGEMENT
TOOLS
-Pages App for your phone
-Hootsuite
Tracking Analytics:
-Topsy - Free site
-Google Analytics
-Facebook Insights after 30 likes
6. PINTEREST
1.Establish a profile to reinforce your brand
2.Create boards like a catalog to bring in sales
3. Link and use #hashtags for searchability
4.Use Original Pictures to Drive Traffic
5.Use plug-ins on social media so your Pinterest
feed is active
6.Pin Other People’s Content to Build a Wider
7. KLOUT
1. Moments
2. Influencers
3. Influential Topics
4. How do they get the score?
5. Why you should pay attention to Influence
instead of Score