Starting and Positioning Your Business
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I was recently asked to be a guest speaker at UNSW's Centre for Innovation & Entrepreneurship. If you're interested in finding out more or have any questions, feel free to contact me via @mishymash
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Starting and Positioning Your Business
- 1. STARTING & POSITIONING YOUR BUSINESS... Michelle Rowan Wednesday, 7 March 12
- 2. POLLENIZER STORY SO FAR... •4 years old • 2000 ideas pitched to us • Involved in over 200 companies • Biggest success? Sold Spreets to Yahoo!7 for $40m Wednesday, 7 March 12
- 3. Wednesday, 7 March 12
- 4. WHAT WE LOOK FOR IN A FOUNDER... • What can they investment (time and money)? • Do they have domain experience or what else do they bring to the table? • Do they have the right temperament, leadership and motivation for start-ups? Wednesday, 7 March 12
- 5. WHAT WE LOOK FOR IN AN IDEA... • Can we easily test it? • Is it a disruptor and is it solving a customer need? • Is there an easy starting point AND a big vision? • Is it really interesting? Wednesday, 7 March 12
- 6. THE TEAM The team is made up of product, customer development, engineering, design, ops and finance, and we are all creative problem solvers! Wednesday, 7 March 12
- 7. WE’RE OFTEN ASKED... HOW ARE BUSINESSES FORMED? Wednesday, 7 March 12
- 8. THE ANSWER IS SIMPLE... THROUGH THOUSANDS OF TINY CONVERSATIONS. Wednesday, 7 March 12
- 9. TIPS FOR... STARTING A BUSINESS Wednesday, 7 March 12
- 10. #1 FAIL FAST • Can you run manual tests before you build? • How can you learn from your mistakes? • Are you embarrassed by your first release? If the answer is ‘no’ you probably waited too long to go live! • Remember... If you’re not failing somewhere, you’re not trying hard enough! Wednesday, 7 March 12
- 11. EXAMPLE OF A MANUAL TEST FOR WWW.RYUUAPP.COM Wednesday, 7 March 12
- 12. #2 GET ADVICE • Who is your ideal advisory panel? • Are there other ways you can access mentors? • Are you being honest? Don’t pretend to be the expert. Wednesday, 7 March 12
- 13. #3 PASSION • Are you focusing on what you love? • Can you find a way to make things more interesting for yourself? Wednesday, 7 March 12
- 14. TIPS FOR... POSITIONING A BUSINESS Wednesday, 7 March 12
- 15. #1 NARROW FOCUS • What’s the smallest niche you can target? • Can you start small, then scale? • Could you capture 20% of the market? Image via http://www.sprixi.com/i/2119943442?link=html Wednesday, 7 March 12
- 16. #2 LOOK FOR GAPS Opportunity! Very social • Where are your competitors positioned? • Where are customer needs Small $ Big $ not being met? • Where’s the gap? Banks Unsocial Wednesday, 7 March 12
- 17. TOOLS? Wednesday, 7 March 12
- 18. WRITE MULTIPLE BUSINESS CANVAS Wednesday, 7 March 12
- 19. WRITE PERSONAS Wednesday, 7 March 12
- 20. BUILD A PRODUCT BOX Wednesday, 7 March 12
- 21. USE IDEATION TECHNIQUES LIKE BRAINWRITING HTTP://WWW.POLLENIZER.COM/BRAIN-WRITING/ Wednesday, 7 March 12
- 22. FURTHER READING • ‘Disrupt’ by Luke Williams • ‘The Lean Startup’ by Eric Ries • Agile manifesto • www.leancanvas.com • Follow interesting people and discussions on Twitter: Jeremiah Owyang @jowyang, @mashable, @techcrunch, @ReadWriteWeb @startupsmart Wednesday, 7 March 12
- 23. TO RECAP... • Starting... • Positioning... • Can you fail fast and learn • Can you narrow your from your mistakes? target market? • Do you have advisors? • Where do you fit in the marketplace? • Are you passionate about what you’re doing? Wednesday, 7 March 12
- 24. KEEP IN TOUCH • Pollenizer... • Michelle Rowan... • @pollenizer • @mishymash • www.pollenizer.com • www.mishymash.com Wednesday, 7 March 12