2. What is it typography?
Arranging letterforms to produce printed
matter.
3. Helvetica was invented in 1957
by Eduard Hoffmann, Director
of Haas Type Foundry in
Münchenstein, Switzerland, with
the help of Max Miedinger. The
original typography was called
Neue Haas Grotesk and it
aimed to embody a no-frills
style. Hoffmann wanted Neue
Haas Grotesk to form a
contemporary version of an
older typeface known as
Akzidenz Grotesk. This new
design would allow the
typeface to be featured in a
variety of situations without ever
seeming inappropriate.
Eduard Hoffmann
4. Task 1
Grungvetica
Project yourself far into the future.
Linotype GmbH has been chosen to
create the seventieth anniversary
edition of Helvetica – a modern
update of the font composed of
destroyed letterforms. What would
the twenty-six characters of this new
font look like? How would you
associate your work to the legacy of
the original face?
6. 1. Choose to work in lower or
upper case.
2. Keep the same shape and
work in black and white.
3. Now change and distort the
alphabet. You can collage,
use fine liners and work on
a variety of different papers.
What to do…
7. Task 2
Artist Research
Your second task it to research one
of the following Artists who have
used text and/or numbers in their Art.
Once you have chosen your Artist
you must:
1.Write facts and opinions in rough in
your own words (use the How To
Write About Artists sheet for support)
2.Create a transcription of the Artist’s
work.
8. Michael Craig-Martin is one of the most
influential British Artists of recent decades.
He was a key figure for the YBA
generation of Artists, whom he taught in
his capacity as tutor at Goldsmiths
College of Art. In his recent series,
Alphabet, he has produced 26 screen-
prints in which the letters of the alphabet
are overlaid with everyday objects such
as a book, a glass of water or an
umbrella.
Michael Craig-Martin
9. American painter and
printmaker, forerunner of Pop
Art, who uses commonplace
emblematic images such as
flags or numbers as the
starting-point for works of great
richness and complexity
Jasper Johns
10. Rob Ryan
Rob Ryan is a British
paper cutter Artist who
specializes in paper
cutting, screen-printing,
drawing and painting.
He is most famous for his
detailed paper cut out
and he often uses text in
his artwork.
11. Display typeface
constructed from
a personal tie
collection. A large
amount of the
collection was
acquired from my
dad, the rest
bought at flea
markets, thrift
stores with a few
brand new
purchases
sprinkled
throughout. I
hope to soon
extend this project
to add alternates,
numbers and
ligatures as the
collection grows.
Tie-pography, by Ed Nacional
http://www.behance.net/gallery/Tie-pography/227637
