the truth is: there is no magical content wand.there is only authenticity, hard work, trial and error, consistency, humility, empathy, passion, desire and love. go ahead and pay for it if you want, but what you are buying isn’t real and comes at a higher cost than you think. if you want real magic, put that money into making a better product and spend more time and effort on becoming a fox. hone your instinct. love your customers. don’t think of it as a content marketing strategy, think of it as the most delightfulthing in the world because you get to interact with the people who can help makeyour product better. this is the world’s best, most interesting, most accurate focus group. and it’s free. now that’s magical.