the no bull secret to
unlocking word-of-mouth Tara @missrogue Hunt

https://www.flickr.com/photos/seandavis/12521639624/ “people who share interests,
intent, beliefs, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness.” community Tara @missrogue Hunt

7% 86% of consumers whose
purchase decisions were somewhat influenced by word of mouth from people they know. Deloitte Study, April 2014 Contagious: why things catch on - Jonah Berger of word of mouth happens online…yes…only 7%. Tara @missrogue Hunt

https://www.flickr.com/photos/badgreeb_records/6432585527 Word of mouth spreads
throughout communities/networks of people. Communities are word of mouth amplifiers. Tara @missrogue Hunt

but the secret sauce is…
https://www.flickr.com/photos/dopey/12635690544/ Tara @missrogue Hunt

DENSITY! less dense more dense
“Density is the measurement of how concentrated relationships and conversations are within a community.” Tara @missrogue Hunt

RULE: The higher the density
of relationships in a community, the more things will spread between the members - online and off. https://www.flickr.com/photos/danorth1/6010415951/ Tara @missrogue Hunt

what creates density? Tara @missrogue
Hunt

location Tara @missrogue Hunt

uncertainty

https://www.flickr.com/photos/40969298@N05/16355514002/
marginalization
Tara @missrogue Hunt

https://www.flickr.com/photos/fiftypercentchanceofrain/3863299641
competitionTara @missrogue Hunt

https://www.flickr.com/photos/127556345@N02/15881447631 shared passions Tara @missrogue
Hunt

https://www.flickr.com/photos/87501370@N02/8011393311 shared experiences Tara @missrogue
Hunt

https://www.flickr.com/photos/squidminion/8526109676/ unique identities Tara @missrogue
Hunt

history/culture It’s a Portuguese Feast!
Where is the food? It’s not literal. It’s what we’ve always called it. Tara @missrogue Hunt

time to kill Tara @missrogue
Hunt

signals of density https://www.flickr.com/photos/gregorybrown/4696716322/ Tara
@missrogue Hunt

discussion group activity

connections between group members
http://www.ameliamarzec.com/images/occupy-twitter.jpg

interactions between group members

offline interactions

still haven’t found the right
community? https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt

1. How dense is this
community? 2. Are the members of this community in need of what you are offering? Can/will they pay for it? 3. Do you have a connection to or experience with this community? Ask the following questions: https://www.flickr.com/photos/angermann/1948649318 Tara @missrogue Hunt

every big company started with
a small, dense community. https://www.flickr.com/photos/kimmanleyort/8674170316/ Tara @missrogue Hunt

https://www.flickr.com/photos/oatsy40/6715845075/ so…how does one go
about ‘entering’ a community? Tara @missrogue Hunt

STEP 1: Show up…a lot.
https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt

STEP 2: Build trust and
relationships. https://www.flickr.com/photos/104249543@N07/15299274597/ Tara @missrogue Hunt

STEP 3: Deliver amazing experiences.
https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt

STEP 4: Repeat. https://www.flickr.com/photos/cyanocorax/288232991/ Tara
@missrogue Hunt

and…what if your ideal community
lacks density? https://www.flickr.com/photos/danorth1/193729282/ Tara @missrogue Hunt

https://www.flickr.com/photos/autographedcat/14538292862/ “if you see a
parade, get in front of it!” Tim O’Reilly Tara @missrogue Hunt

Bring people together create resources
and platforms to gel the conversations Tara @missrogue Hunt

Tara @missrogue Hunt

https://www.flickr.com/photos/martinroell/299516372/ Tara @missrogue Hunt

Encourage bonding bring people physically
together to deepen the relationships https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt

Promote ownership make the community
members the leaders https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt

community… it never went away…
https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt

…it’s just been buried beneath
the bullsh%t that has flooded the networks with with noise… Tara @missrogue Hunt

…noise that does the opposite
of building community. It’s worse than annoying. It’s killing the networks where people find their tribe, which is bad news for business, too. https://www.flickr.com/photos/bs/2250280425/i Tara @missrogue Hunt

https://www.flickr.com/photos/mikemcsharry/5360225083/ Look for your community
of interest. Find and/or create density. Build relationships. Add value. I promise this will work. No bs. Tara @missrogue Hunt

About Tara "Before Timeline and
tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it." - Entrepreneur Magazine, 2013 Truly Social Inc. 647 992 2951 tara@tarahunt.com http://www.tarahunt.com @missrogue http://www.youtube.com/sanfranrogue

Giveaways! You got questions? I’ve
got cards! amazing local artist: Timothy Hoey, O Canada Art Studio http:// ocanadaart.wix.com/ ocanadaart