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LIE
tara hunt - fionna birch - mike gingerich - sean moffitt
#SMCamp
April 26, 2019
AREA
big fat
METRICS
Metrics are a (big fat) lie (Social Media Camp Panel)
Impressions + Reach are a lie:
doesn’t matter
[cause they are a lie]
Engagement is a lie:
Conversions are a lie:
“While our research revealed that
travellers do most of their trip planning
and research online, one in three
travellers still book offline...though
one-third of all travellers’ research
happened on mobile, only 13%
actually booked on mobile.”
Think with Google, 2017
These lies are hurting all of us...
The lies hurt:
● brands by focusing on short-term results
and hurting their long-term growth
● marketers by making us confused and
irrelevant
● ad platforms by creating an unrealistic
expectation of performance
● customers by creating a bunch of
ridiculous noise, making it even more
difficult to find what we’re looking for
So...what isn’t a lie?
[introducing the panelists]
Fiona Birch
Mike Gingerich
Sean Moffitt
thank you.
truly.
Tara Hunt, CEO + Partner
@missrogue
www.trulyinc.com

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Metrics are a (big fat) lie (Social Media Camp Panel)

  • 1. LIE tara hunt - fionna birch - mike gingerich - sean moffitt #SMCamp April 26, 2019 AREA big fat METRICS
  • 3. Impressions + Reach are a lie:
  • 6. Conversions are a lie: “While our research revealed that travellers do most of their trip planning and research online, one in three travellers still book offline...though one-third of all travellers’ research happened on mobile, only 13% actually booked on mobile.” Think with Google, 2017
  • 7. These lies are hurting all of us... The lies hurt: ● brands by focusing on short-term results and hurting their long-term growth ● marketers by making us confused and irrelevant ● ad platforms by creating an unrealistic expectation of performance ● customers by creating a bunch of ridiculous noise, making it even more difficult to find what we’re looking for
  • 8. So...what isn’t a lie? [introducing the panelists]
  • 12. thank you. truly. Tara Hunt, CEO + Partner @missrogue www.trulyinc.com