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l@missrogue | @tctotem | #startuplies The Five Lies That Will Kill Your Startup Dreams

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l@missrogue | @tctotem | #startuplies
where is the marketing problem?
AWARENESS RESEARCH DECISION USE RE-USE REFER LOVE
Do they
know you
exist?
Can they
find you
when they
are looking?
How do you
stack up
against the
competition?
What’s the
user
experience?
How
frequently
would
people use
your product
Is there a
reason that
people
would share/
recommend?
Do your
users fall in
love?
PR, WOM,
ads
SEO, SEM Reviews
Product*,
customer
service
Usage/
demand
Sharability/
Growth
Hacking
Community
We were in
the wrong
places, not
building
relationships
with the
right people.
Our SEO
was pretty
decent, but
we didn’t
have any
budget for
SEM.
Very few
reviews.
Most people
were raving
about
Pinterest
and
Shopstyle.
Took us a
while, but
we finally
got to a
great user
experience.
Too late…
The
frequency
for
searching
for specific
fashion
items too
rare.
People did
share when
they found
and used us.
A few did.
But we
didn’t build
the
community
we should
have.

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