Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
l@missrogue | @tctotem | #startuplies
The 5 Lies That Will Kill
Your Startup Dreams
by Tara Hunt
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplieshttp://www.flickr.com/photos/milkyworld/3128291642/sizes/l/in/photostream/
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies
the 5 lies I believed
l@missrogue | @tctotem | #startuplies
1. build
awesome stuff
+ they will come
@missrogue
case study
product:
subscription model
@missrogue
“Subscription services
are a fad.”
BEFORE
“The market isn’t big
enough.”
“We don’t invest in high
costs with lo...
l@missrogue | @tctotem | #startuplies
https://www.youtube.com/watch?v=0XnzfRqkRxU
~10million views
@missrogue
“What a brilliant idea!”
AFTER
“Best tampon ad in the
history of the world.”
“What [revenue] took me
a month, I...
@missrogue
“My tiny company that had been limping along released a video. And the
video exploded...Suddenly I had a flood ...
l@missrogue | @tctotem | #startuplies
marketing is important
(and marketing is more than you think)
l@missrogue | @tctotem | #startuplies
the customer path to use/
purchase
l@missrogue | @tctotem | #startuplies
where is the marketing problem?
AWARENESS RESEARCH DECISION USE RE-USE REFER LOVE
Do...
l@missrogue | @tctotem | #startuplies
2. build stuff
people need +
they will come
https://www.flickr.com/photos/ep_jhu/330...
l@missrogue | @tctotem | #startuplieshttp://www.flickr.com/photos/28291679@N06/4039684475/
The market is saturated with
pr...
l@missrogue | @tctotem | #startuplies
product
market
l@missrogue | @tctotem | #startuplies
market research is
essential
l@missrogue | @tctotem | #startuplies
market research 101
Start with core assumptions. Here are a few:
1. a target custome...
l@missrogue | @tctotem | #startuplies
http://www.talkingtohumans.com/
Talking to Humans
by Giff Constable.
BUY IT.
l@missrogue | @tctotem | #startuplies
market research 101
Now, challenge those assumptions with real research:
1. walk a d...
l@missrogue | @tctotem | #startuplies
3. you’ll figure out your
business model later
l@missrogue | @tctotem | #startuplies
how do you figure out
your business model?
l@missrogue | @tctotem | #startuplies
http://www.businessmodelgeneration.com/
l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies
steve blank’s edits:
l@missrogue | @tctotem | #startuplies
also:
0
250000
500000
750000
1000000
year 1 year 2 year 3 year 4
users profit
be real...
l@missrogue | @tctotem | #startuplies
4. press = success
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies
55 articles about
Buyosphere in major
publications.
traffic generated?
(negligible -...
l@missrogue | @tctotem | #startuplies
5. raising money
= success
https://www.flickr.com/photos/togawanderings/5899676716
l@missrogue | @tctotem | #startuplies
raising money was
our biggest downfall.
l@missrogue | @tctotem | #startuplies
$$ stole our focus
https://www.flickr.com/photos/chicanerii/4410122852
l@missrogue |...
l@missrogue | @tctotem | #startuplies
$$ made us lazy
l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies
$$ took us off track
l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies
we weren’t
entrepreneurs. we were
fundraisers.
(and we aren’t alone)
l@missrogue | @tctotem | #startuplies l@missrogue | @tctotem | #startuplieshttps://www.flickr.com/photos/kylaborg/96397402...
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
heartbreaking.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
exhausting.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
hard work.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
NOT heroic.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
about making.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
about solving.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
about growing.
l@missrogue | @tctotem | #startuplies
entrepreneurialism is
ultimately rewarding.
(if you are doing it right)
l@missrogue | @tctotem | #startuplies
don’t fall for the lies.
l@missrogue | @tctotem | #startuplies
l@missrogue | @tctotem | #startuplies
make your own path
l@missrogue | @tctotem | #startuplieshttps://www.flickr.com/photo...
l@missrogue | @tctotem | #startuplies
thank you!
Tara Hunt
Director, Audience Development
Entrepreneur-forever
tara@tarahu...
Prochain SlideShare
Chargement dans…5
×

l@missrogue | @tctotem | #startuplieshttp://www.flickr.com/photos/28291679@N06/4039684475/ The Five Lies That Will Kill Your Startup Dreams

55 159 vues

Publié le

l@missrogue | @tctotem | #startuplieshttp://www.flickr.com/photos/28291679@N06/4039684475/
The market is saturated with
products, apps, and services. It’s
no longer about building
something that people need. It’s
about building something that
people love. That’s really hard.

  • Login to see the comments

×