the secret to great storytelling
[it’s not what you think it is] Presented at LinkedIn Local Meetup in Toronto, Ontario May 14, 2019 By: Tara @missrogue Hunt Truly Inc.

Tara @missrogue Hunt / Truly
Inc. @trulyinc storytelling can be a nebulous buzzword

Tara @missrogue Hunt / Truly
Inc. @trulyinc Here is the dirty secret.

NOBODY CARES ABOUT YOUR STORY.

Tara @missrogue Hunt / Truly
Inc. @trulyinc ...until it’s their story.

Tara @missrogue Hunt / Truly
Inc. @trulyinc How to make your story into their story: empathy intent responsibility

Tara @missrogue Hunt / Truly
Inc. @trulyinc empathy“It’s not about you.” 1. Do I understand my audience? 2. What’s in it for them? 3. Why should they care? 4. Have I listened enough to understand their needs? 5. What will connect with them?

Tara @missrogue Hunt / Truly
Inc. @trulyinc intent“Do it for the right reason.” 1. Why am I doing this? 2. What is it that I want to accomplish? 3. Why is this important? 4. Does this align to my core values? 5. How will I measure my progress?

Tara @missrogue Hunt / Truly
Inc. @trulyinc responsibility “With great power, comes great responsibility.” 1. What unique perspective am I bringing to the conversation? 2. Have I done my homework to make sure that I’m delivering accurate information? 3. Would I listen to me if I weren’t me? 4. What if they do listen to me? Would this be positive or negative for my audience?

Tara @missrogue Hunt / Truly
Inc. @trulyinc The problem: There are a whole lot of people talking about themselves on LinkedIn these days.

Tara @missrogue Hunt / Truly
Inc. @trulyinc Don’t think about storytelling, think about creating content that your audience engages in and shares Storytelling is the wrong word as it implies a one-way dialogue. Whatever your goal is - building your audience or improving your reputation or bringing in leads or whatever else - the approach should be more about creating the type of content that the audience engages with and shares. USEFUL Teaching 101 Levelling up Empowering Helpful “your Quarterback” RELATABLE To a specific audience + a specific experience Head nod inspiring Empathetic Vulnerable Inside jokes Targeted Opinions Experiences EMOTIONAL Stories Awe-inspiring Funny Touching Mind-blowing World shifting Inspiring 3 Types of Highly Shareable Content:

Tara @missrogue Hunt / Truly
Inc. @trulyinc useful examples: Useful can be filled with tips and ideas or could just be something the audience needs to help them win a battle at work. Amber Mac makes amazing how-to and tip videos. Mine are aimed at helping my audience win arguments at work. https://www.linkedin.com/feed/update/urn:li:activity:6519327294375497728 https://www.linkedin.com/feed/update/urn:li:activity: 6490605335978536960/

Tara @missrogue Hunt / Truly
Inc. @trulyinc relatable examples: Relatable content helps people feel like they are “seen and heard.” It helps the audience feel less alone. The best relatable content is filled with insider references and is not necessarily universally popular! https://www.linkedin.com/feed/update/urn:li:activity :6528062181320253440 https://www.linkedin.com/feed/update/urn:li:activit y:6528709168612802561/ https://www.linkedin.com/feed/update/urn:li:activit y:6526472657456762880/

Tara @missrogue Hunt / Truly
Inc. @trulyinc emotional examples: Emotional content is about triggering our sense of awe and inspiration. You can share touching stories, but also mind-blowing insights and ideas. I’m a sucker for these ‘bar chart races’ - they are mesmerizing. Cheddar videos are also emotionally grabbing. Be careful about digging into emotion only, though. It leads to clicks/shares, but not much else. https://www.linkedin.com/feed/update/urn:li:activity:653368 7957025591296 https://www.linkedin.com/feed/update/urn:li:activ ity:6532732166965600256/

Tara @missrogue Hunt / Truly
Inc. @trulyinc But it’s not just about content...

Tara @missrogue Hunt / Truly
Inc. @trulyinc What you should be doing on LinkedIn(and elsewhere)

Thank You! Questions? truly. 205
- 103 richmond street e, toronto, on www.trulyinc.com Tara Hunt - https://www.linkedin.com/in/missrogue/