App Store market real data
insights 03 sept. 09

Methodology <ul><li>AppsFire aggregates anonymously the
apps data obtained from its iPhone app sharing service </li></ul><ul><li>This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way) </li></ul><ul><li>We used a sample of 1200 users gathered in July/August 09 </li></ul><ul><li>Note the natural bias of a new service with an early adopter population </li></ul><ul><li>The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan. </li></ul>

# unique apps installed <ul><li>15k+
</li></ul>Note: an app installed is different from downloaded. An app can be downloaded and uninstalled.

Average #apps per device <ul><li>65
</li></ul>

Average spent per iPhone <ul><li>80$
</li></ul>

Average price of paid app
(free apps included) <ul><li>1.56$ </li></ul>

Average price of paid app
(free apps excluded) <ul><li>2.87$ </li></ul>

Median price of paid app
(most representative) <ul><li>0.99$ </li></ul>

# of unique listed Free
Apps (vs paid) <ul><li>54% </li></ul>

# users who have only
free apps <ul><li>7% </li></ul><ul><li>(typically less of 20 apps installed) </li></ul>

# of Free installed apps
(vs paid) <ul><li>65% </li></ul>

Some conclusions <ul><li>If we extrapolate
total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*) </li></ul><ul><li>The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog </li></ul><ul><li>Only 15k+ apps are really installed (out of 65k+) </li></ul>* Source admob

Read our complementary notes <ul><li>Just
click here for more details </li></ul>

<ul><li>Enjoy and share apps </li></ul><ul><li>@appsfire
</li></ul>