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Appsfire : App Store real market data insights

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Appsfire : App Store real market data insights

A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously provides those stats.

A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously provides those stats.

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Appsfire : App Store real market data insights

  1. App Store market real data insights 03 sept. 09
  2. Methodology <ul><li>AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing service </li></ul><ul><li>This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way) </li></ul><ul><li>We used a sample of 1200 users gathered in July/August 09 </li></ul><ul><li>Note the natural bias of a new service with an early adopter population </li></ul><ul><li>The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan. </li></ul>
  3. # unique apps installed <ul><li>15k+ </li></ul>Note: an app installed is different from downloaded. An app can be downloaded and uninstalled.
  4. Average #apps per device <ul><li>65 </li></ul>
  5. Average spent per iPhone <ul><li>80$ </li></ul>
  6. Average price of paid app (free apps included) <ul><li>1.56$ </li></ul>
  7. Average price of paid app (free apps excluded) <ul><li>2.87$ </li></ul>
  8. Median price of paid app (most representative) <ul><li>0.99$ </li></ul>
  9. # of unique listed Free Apps (vs paid) <ul><li>54% </li></ul>
  10. # users who have only free apps <ul><li>7% </li></ul><ul><li>(typically less of 20 apps installed) </li></ul>
  11. # of Free installed apps (vs paid) <ul><li>65% </li></ul>
  12. Some conclusions <ul><li>If we extrapolate total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*) </li></ul><ul><li>The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog </li></ul><ul><li>Only 15k+ apps are really installed (out of 65k+) </li></ul>* Source admob
  13. Read our complementary notes <ul><li>Just click here for more details </li></ul>
  14. <ul><li>Enjoy and share apps </li></ul><ul><li>@appsfire </li></ul>

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