Who wins on the iPhone
? 21 sept 09 vs

Methodology <ul><li>AppsFire aggregates anonymously the
apps data obtained from its iPhone app sharing and discovery service </li></ul><ul><li>All data is based on a real picture of what is installed and not declarative affirmations or usage sessions </li></ul><ul><li>We used a sample of 1500 users (mind the bias of early adopters) </li></ul><ul><li>Scanned all main apps including Tweet*/Twit* vs. Facebook app </li></ul><ul><li>Web apps/browsing not considered </li></ul><ul><li>The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan. </li></ul>

% of users with top
Twitter apps <ul><li>63% </li></ul>66% if we consider all apps including a twit/tweet in name

% of users with at
least 2 Twitter apps <ul><li>44% </li></ul>

Top 10 Twitter iPhone apps
(list click here ) 2 1 3 4 5 6 7 8 9 10 $ $ $ $ $ $ $ Icons are clickable to the App store

% of users with the
facebook app <ul><li>70% </li></ul>74% if we include all apps including facebook in title

% of users with twitter
or facebook <ul><li>84% </li></ul>

#apps with title containing Facebook
vs Twit/Tweet <ul><li>32 vs 102 </li></ul>Reminder: the app store contains more apps. We monitor only those actually downloaded and kept on the iphone

Some conclusions <ul><li>The iPhone is
clearly a social mobile device, not just a connected phone </li></ul><ul><li>Twitter and Facebook have a close “market share” in app installations </li></ul><ul><li>2 paid Twitter apps in the Top 5 clients </li></ul><ul><li>Next top 5 clients are premium </li></ul><ul><li>Push notifications is a stand alone top 10 Twitter app </li></ul><ul><li>Facebook/Twitter apps represent altogether 3% of all apps installed </li></ul>

Facebook vs Twitter: 1 BIG
difference <ul><li>Facebook: 1 native client/ free </li></ul><ul><li>Twitter: no native client/ many 3 rd party free and premium apps </li></ul><ul><li>Twitter app ecosystem is bigger on the iPhone </li></ul>

The top10 twitter apps totalize
28$ Widget available here

1 important thing missing though…
<ul><li>Which service is used most on the iPhone? </li></ul>Help us find the answer here (poll)

<ul><li>Enjoy and share apps </li></ul><ul><li>@appsfire
</li></ul>