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Social Networks Monetization

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Ouriel Ohayon
Ouriel Ohayon

How social networks are (trying) to make money. where is the business in this industry?

Economy & FinanceTechnology
1 of 48
How social networks are (trying) to make money myths, reality and opportunities ouriel.typepad.com
Myth#1 Except Facebook and MySpace there is not so much to talk about
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Myth#2 Social Networks are only for teens so who cares?
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Myth#3 Social Networks are not making any money
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Show me the money
BUT..money is not for everyone, yet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reality#1 The 4 revenue streams
#1Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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#2Digital goods ,[object Object],[object Object],[object Object]
35 million dollars out of this, hugh!
#3Membership ,[object Object],[object Object],[object Object]
#4Premium services ,[object Object],[object Object],[object Object]
Reality#2 The attention challenge
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Reality#3 Profitability is and will be hard to get
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Reality#4 The birth of an ecosystem
Actors making money around SNs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity#1 Current Search is useless
How would you describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connection…
Opportunity#2 Mobile
52 billion USD by 2012
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Opportunity#3 Games and entertainment
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Opportunity#4 Geographical extension
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Opportunity#5 Connect to Reality
Opportunity#6 Payment/MicroPayment / eCommerce
Opportunity#7 Enterprise
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Opportunity#8 Beyond Business and Money
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Contributors to this presentation All sources and references on http://sites.google.com/site/presentationsns/

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