How social networks are (trying) to make money. where is the business in this industry?

1. How social networks are (trying) to make money myths, reality and opportunities ouriel.typepad.com

2. Myth#1 Except Facebook and MySpace there is not so much to talk about

5. Myth#2 Social Networks are only for teens so who cares?

13. Myth#3 Social Networks are not making any money

16. Reality#1 The 4 revenue streams

22. 35 million dollars out of this, hugh!

25. Reality#2 The attention challenge

28. Reality#3 Profitability is and will be hard to get

30. Reality#4 The birth of an ecosystem

32. Opportunity#1 Current Search is useless

33. How would you describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connection…

34. Opportunity#2 Mobile

35. 52 billion USD by 2012

37. Opportunity#3 Games and entertainment

39. Opportunity#4 Geographical extension

41. Opportunity#5 Connect to Reality

42. Opportunity#6 Payment/MicroPayment / eCommerce

43. Opportunity#7 Enterprise

45. Opportunity#8 Beyond Business and Money

48. Contributors to this presentation All sources and references on http://sites.google.com/site/presentationsns/