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Social Networks Monetization
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Ouriel Ohayon
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How social networks are (trying) to make money. where is the business in this industry?
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Social Networks Monetization
1.
How social networks
are (trying) to make money myths, reality and opportunities ouriel.typepad.com
2.
Myth#1 Except Facebook
and MySpace there is not so much to talk about
3.
Β
4.
Β
5.
Myth#2 Social Networks
are only for teens so who cares?
6.
Β
7.
Β
8.
Β
9.
Β
10.
Β
11.
Β
12.
Β
13.
Myth#3 Social Networks
are not making any money
14.
15.
16.
Reality#1 The 4
revenue streams
17.
18.
Β
19.
Β
20.
Β
21.
22.
35 million dollars
out of this, hugh!
23.
24.
25.
Reality#2 The attention
challenge
26.
Β
27.
Β
28.
Reality#3 Profitability is
and will be hard to get
29.
Β
30.
Reality#4 The
birth of an ecosystem
31.
32.
Opportunity#1 Current Search
is useless
33.
How would you
describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connectionβ¦
34.
Opportunity#2 Mobile
35.
52 billion USD
by 2012
36.
Β
37.
Opportunity#3 Games and
entertainment
38.
Β
39.
Opportunity#4 Geographical extension
40.
Β
41.
Opportunity#5 Connect to
Reality
42.
Opportunity#6 Payment/MicroPayment /
eCommerce
43.
Opportunity#7 Enterprise
44.
Β
45.
Opportunity#8 Beyond
Business and Money
46.
Β
47.
Β
48.
Contributors to this
presentation All sources and references on http://sites.google.com/site/presentationsns/