Misty Castellanos

Dallas/Fort Worth Area United States

Planning Strategist | Business Development

Advertising / Marketing / PR

Develop digital and traditional strategies for clients' brands. Oversee the development of compelling campaigns that support and redefine branding initiatives. Identify and pursue strategic and tactical new business opportunities Develop and maintain a client and prospect database Follow up on new business leads Develop and present new business/pitch presentations Category Experience: B2B, Financial, CPG, Healthcare, Retail, Restaurant, Multi-Location Retail, Travel & Tourism Specialties: Business Development, Strategic Planning, Research, Brand Planning, Project Management, CRM, Competitive Analysis, Digital Media Tools: Simmons NCS, Kantar, comScore, Nielsen, Placed Insights, Po...