Anuradha goyal

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mitbca2012

Travel News & Politics Business

Content
Entrepreneurship

© Anuradha Goyal 2012

Mass Media

Newspaper
Television

Radio

Magazines

2

Social Media

family friends

Colleagues Neighbors

3

Landscape

Social Media
Entrepreneurs

Travel
Entrepreneurs

5

Travel Entrepreneurs

First & Biggest online

6

Perfect Story Has…

You
Audience

Place

Travel Story

9

Place
Characters
&
Dialogues

Descriptive
Narrative
Factual
Information

Anecdotes

10

You

 See
 Hear
 Smell
 Taste
 Touch

12

Motivations to travel
Engage with the World

Cautious Adventurous

Switch off from the World

13

What is your comfort Zone
No
Think
thinking

14

Quality Content

 First Hand – Go, See, Note, Click, Shoot,
Observe, Feel, Internalize - Write
 Author’s Voice

15

Say it regularly

Choose your frequency
16

Influence
Frequency Vs Influence

Frequency

17

Appealing

Pictures

Links
Engage Words
Senses

Videos

18

Sincerity

 Regular readers can gauge you
 Disclose
 Respect your readers & their opinion
20

Keep Learning

 Read and interact with Other Blogs
 Sharpen your Niche
 Have a long term view
 Read, Read, Read
21

Success

What It Looks Like What it actually is

22

Thank You

Anuradha Goyal
anuradhagoyal@gmail.com

All Logos belong to their respective owners and have been used for illustration only

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"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel. This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.

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Presentation given to the Bay Area Video Coalition (BAVC) Producer's Institute, San Francisco http://bavc.org/ A recording of the presentation is available here: http://transmedia.podomatic.com/ The title of presentation was "How to Approach Transmedia Narratives" so it's generally applicable to fiction entertainment too but has a specific slant towards social cause because of people attending the Producer's Institute

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Presenter: Paul Norris, Sr. Product Designer, Substantial The human brain wants stories. Marketers use this. Advertisers use this. We should also use this in the way we design software, using psychology to create attachments that run deeper than just increasing engagement. Additionally, there's one huge software arena where this is done extremely well - video games. How can we use lessons from gaming to evoke emotional responses and understanding in our user experiences? In this talk I'll explore the psychological roots of emotion in user experiences, give examples and techniques used in product and game UI, and describe how all of us can use these ideas to create software experiences that move beyond the mechanical

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Training on New Media Strategies for News Organizations in Indonesia. How should traditional media in the 3rd most populous nation prepare for a reader population that ranks as one of the largest user bases for Twitter and Facebook globally? Will social be the real gatekeeper? Conducted at Wee Kim Wee School of Communication and Information Nanyang Technological University, Singapore, 2012

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2. Mass Media Newspaper Television Radio Magazines 2

3. Social Media family friends Colleagues Neighbors 3

4. Digital Social Media 4

5. Landscape Social Media Entrepreneurs Travel Entrepreneurs 5

6. Travel Entrepreneurs First & Biggest online 6

7. Content Entrepreneurs Static Dynamic 7

8. Connecting Platform 8

9. Perfect Story Has… You Audience Place Travel Story 9

10. Place Characters & Dialogues Descriptive Narrative Factual Information Anecdotes 10

11. Audience Past Future 11

12. You  See  Hear  Smell  Taste  Touch 12

13. Motivations to travel Engage with the World Cautious Adventurous Switch off from the World 13

14. What is your comfort Zone No Think thinking 14

15. Quality Content  First Hand – Go, See, Note, Click, Shoot, Observe, Feel, Internalize - Write  Author’s Voice 15

16. Say it regularly Choose your frequency 16

17. Influence Frequency Vs Influence Frequency 17

18. Appealing Pictures Links Engage Words Senses Videos 18

19. Engage senses 19

20. Sincerity  Regular readers can gauge you  Disclose  Respect your readers & their opinion 20

21. Keep Learning  Read and interact with Other Blogs  Sharpen your Niche  Have a long term view  Read, Read, Read 21

22. Success What It Looks Like What it actually is 22

23. Thank You Anuradha Goyal anuradhagoyal@gmail.com All Logos belong to their respective owners and have been used for illustration only

Anuradha goyal

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