Mitchell Weisberg gave a presentation on strategic alignment and organizational performance. He discussed how alignment is important for focusing resources on strategic goals, monitoring results, and responding to challenges. Alignment requires that an organization's vision, strategy, programs, budget and people are logically connected. Weisberg argued that predictive analytics using big data can help organizations extend their intelligence into markets and identify emerging patterns to optimize future performance through dynamic alignment.
9. 9
Challenge of the 1990’s:
“How to get better control over
performance and make it more
predictable…”
10. 10
Benefits
Align the organization
Insight into operations’ effectiveness
Reporting capability
Gave organizations the ability to manage the
organization and be more efficient
11. 11
Challenge of the 2000’s:
“How to use the methods of the
1990’s to better align the
organization and drive better
results…”
12. 12
Benefits
• Enables well-informed, insightful FACT-BASED
business decisions
• Timely view of response to management
actions
• Increased ability to execute strategy of the
organization
Gave the organization the ability to align and
be more effective
17. 17
Big Data and Predictive Analytics
Enable Greater Performance
Ability to Control
AbilitytoKnow
Unknown
Known
Uncontrollable Controllable
Ability to Control
AbilitytoKnow
Unknown
Known
Uncontrollable Controllable
18. 18
Big Data Extends Your Intelligence
Into the Market
Business
Department
Organization
Competitive
Environment GLOBAL
STRATEGY
21. Strategy Map with Predictive Analysis
Customer
Perspective
Internal
Process
Perspective
What do our
customers expect
fromThe Bank?
What processes
must we excel at
in order to satisfy
our customers?
Our mission:Be the principal financial partner for our clients
Our strategy:
Financial
Perspective
What doesThe
Bank needto do
to meet budget
and financial
expectations?
Learning
& Growth
Perspective
What new
capabilities do
we need to
develop to
drive future
performance?
Increase
revenue and
market
share
Improve value
proposition to
customer
segments
Reduce costs
Increase
quality of
loan
portfolio
Increase
customer
loyalty
Improve
customer
experience
Reduce
Administrative
Processes
Improve risk
management
Improve
segment
management
Improve risk-
return decision
making process
Improve
quality of
people
Improveability
toadapt to
external
change
Innovate
with
technology
Deploy and
empower
people
Increase
profit
Predictive model
shows decreasing
customer
retention
Predictive model
identifies new
behavior to value
22. 22
Extend Your Reach
• Extending the horizon
– Predictive analytics
– Big data
• Engaging the organization…
and beyond
– Partners
– Customers
– Employees
23. 23
Benefits
• Optimize performance for results in current and
future
• Proactively respond to opportunities or avoid
threats
– Faster response
– Cost avoidance
– Retention of key employees
• Broader engagement
Ability to optimize performance - dynamic alignment
