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Storage Goes
Commodity
(That’s good for IoT!)
David Friend, CEO
BlueArchive, Inc.
Thing
What’s holding it back?
• Still too expensive, especially long-term storage.
 Tape, paper storage are still cheaper.
• To...
My prediction (in fact, my mission):
Object Storage becomes a commodity
for IoT.
Like electricity, one size fits all.
Stan...
Object
Storage
Gas comes from hundreds of suppliers.
It’s all interchangeable and comes with a
standard interface.
What makes a commodity a commodity?
Standards:
Standard size.
Standard voltage.
Standard Octane.
Standard API
In storage, ...
“The Internet of
Things”
Bandwidth is already a
commodity.
Storage
Bad news: Big entrenched incumbents
Good news:
1) “The dog will eat the dog food.”
2) Large markets
3) Vulnerable to massi...
Disruptive price or performance
1900 2000
Something disruptive
happens
wikipedia
May 2, 2014
U.S. Steel removed
from S&P 500 index due to
its declining market
capitalization.
RIP
From 1899 to 1981, AT&T was the world’s
largest phone company.
1977 ad for
AT&T Long
distance. 21
cents per minute
after 11PM.
1988. Pipsqueak MCI
goes right at AT&T
11 years after attack by MCI AT&T
finally decides to compete!
1984 market share: 90%
1999 market share: 40%.
1999 Market Cap: $149B
2005 AT&T was acquired
by SBC for $14B
0
20
40
60
80...
Don’t worry about what your
competitors can’t do, focus on
what they won’t do.
0
100
200
300
400
500
600
700
800
IBM APPL
Market Cap ($ Billions)
While we’re beating up on IBM…
Made for good
PR, too.
What does it take to win?
This is Blue Archive’s strategy in a nutshell.
Why do you need “Glacier,” “Nearline,”
or “Infrequent Access,” etc. when hot
storage costs less?
Let’s make it like electr...
They have 86 different cloud services
Their mission is “Your data center in our cloud”
We only do storage. It’s separate.
Why this is important to you?
Every day 600 billion
emails are sent, requiring
2,445 petabytes of
storage annually
©BlueArchive, Inc. CONFIDENTIAL 48
265 million surveillance
cameras produce 29,700
petabytes annually.
©BlueArchive, Inc. CONFIDENTIAL 49
Genomics data is doubling
every seven months! Est.
40,000 petabytes a year
within 5 years.
©BlueArchive, Inc. CONFIDENTIAL...
The Large
Hadron
Collider.
14 million
pictures per
second.
Expected
to produce
1 exabyte
of data per
day!
The total volume of
data generated by
IoT will reach 600
Zettabytes per year
by 2020.
54
Commoditized Storage for IoT - MI...
By 2020, storage will
exceed 35 Zettabytes
(35 million
petabytes). That’s
50x the amount
stored in 2010.
©BlueArchive, Inc...
Summary
1. Simplification: One size fits all. You won’t need silly
artificial flavors.
2. Standardization: One API will be...
So coming soon to an airport near you.
Visit our web site after April 10.
Thanks!
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
David Friend, CEO, BlueArchive
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David Friend, CEO, BlueArchive

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MITEF Connected Things 2017 Keynotes Speaker: David Friend, CEO, BlueArchive

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David Friend, CEO, BlueArchive

  1. 1. Storage Goes Commodity (That’s good for IoT!) David Friend, CEO BlueArchive, Inc.
  2. 2. Thing
  3. 3. What’s holding it back? • Still too expensive, especially long-term storage.  Tape, paper storage are still cheaper. • Too many sizes  Nearline, Coldline, Glacier, Infrequent Access, Reduced Redundancy, etc. • No standard API for IoT devices to talk to  S3 API almost a standard, but Google & Microsoft still fighting it out. Otherwise, pretty darned close.
  4. 4. My prediction (in fact, my mission): Object Storage becomes a commodity for IoT. Like electricity, one size fits all. Standard API.
  5. 5. Object Storage
  6. 6. Gas comes from hundreds of suppliers. It’s all interchangeable and comes with a standard interface.
  7. 7. What makes a commodity a commodity? Standards: Standard size. Standard voltage. Standard Octane. Standard API In storage, the S3 API is almost a de facto standard
  8. 8. “The Internet of Things”
  9. 9. Bandwidth is already a commodity.
  10. 10. Storage
  11. 11. Bad news: Big entrenched incumbents Good news: 1) “The dog will eat the dog food.” 2) Large markets 3) Vulnerable to massive disruption Why would anyone want to be in a commodity business?
  12. 12. Disruptive price or performance 1900 2000 Something disruptive happens
  13. 13. wikipedia May 2, 2014 U.S. Steel removed from S&P 500 index due to its declining market capitalization. RIP
  14. 14. From 1899 to 1981, AT&T was the world’s largest phone company.
  15. 15. 1977 ad for AT&T Long distance. 21 cents per minute after 11PM.
  16. 16. 1988. Pipsqueak MCI goes right at AT&T
  17. 17. 11 years after attack by MCI AT&T finally decides to compete!
  18. 18. 1984 market share: 90% 1999 market share: 40%. 1999 Market Cap: $149B 2005 AT&T was acquired by SBC for $14B 0 20 40 60 80 100 120 Market Value ($ Billions) Verizon SBC Bell South AT&T Qwest
  19. 19. Don’t worry about what your competitors can’t do, focus on what they won’t do.
  20. 20. 0 100 200 300 400 500 600 700 800 IBM APPL Market Cap ($ Billions)
  21. 21. While we’re beating up on IBM…
  22. 22. Made for good PR, too.
  23. 23. What does it take to win?
  24. 24. This is Blue Archive’s strategy in a nutshell.
  25. 25. Why do you need “Glacier,” “Nearline,” or “Infrequent Access,” etc. when hot storage costs less? Let’s make it like electricity. A Simple. Interchangeable. A commodity!
  26. 26. They have 86 different cloud services
  27. 27. Their mission is “Your data center in our cloud”
  28. 28. We only do storage. It’s separate.
  29. 29. Why this is important to you?
  30. 30. Every day 600 billion emails are sent, requiring 2,445 petabytes of storage annually ©BlueArchive, Inc. CONFIDENTIAL 48
  31. 31. 265 million surveillance cameras produce 29,700 petabytes annually. ©BlueArchive, Inc. CONFIDENTIAL 49
  32. 32. Genomics data is doubling every seven months! Est. 40,000 petabytes a year within 5 years. ©BlueArchive, Inc. CONFIDENTIAL 50
  33. 33. The Large Hadron Collider. 14 million pictures per second.
  34. 34. Expected to produce 1 exabyte of data per day!
  35. 35. The total volume of data generated by IoT will reach 600 Zettabytes per year by 2020. 54 Commoditized Storage for IoT - MIT Connected Things Conference 2017 Source: Cisco
  36. 36. By 2020, storage will exceed 35 Zettabytes (35 million petabytes). That’s 50x the amount stored in 2010. ©BlueArchive, Inc. CONFIDENTIAL 55 Source: IDC
  37. 37. Summary 1. Simplification: One size fits all. You won’t need silly artificial flavors. 2. Standardization: One API will become a de facto standard. No vendor lock-in. 3. Speed: One speed will be fast enough for nearly everything. You won’t need slow. 4. Safety: 11x9s, encryption at rest, hardened networks standard
  38. 38. So coming soon to an airport near you. Visit our web site after April 10.
  39. 39. Thanks!

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