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By
Mithu Basu
Founder
Hospitality PR
Three focal points
• Fiscal
• Rooms
• Restaurants
The audience spectrum
• Domestic
• International
• Internal
Publics in Hospitality Industry
Brand personality
• Build the persona (DNA)
Porsche Ferrari
Rolls Royce Lexus
Public Relations ammunation for
Hospitality Industry
Case Studies
• Its raining diamonds at The Leela
• The Taj and Oberoi’s come-back campaign
after the terror attacks
How can you leverage PR
• Prepare and build your media list
• Find stories which you can piggy back on
• Think timely, be ...
Mithu Basu
Founder
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EMDI Public Relations Session on Hospitality PR

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EMDI Public Relations Session on Hospitality PR

  1. 1. By Mithu Basu Founder Hospitality PR
  2. 2. Three focal points • Fiscal • Rooms • Restaurants
  3. 3. The audience spectrum • Domestic • International • Internal
  4. 4. Publics in Hospitality Industry
  5. 5. Brand personality • Build the persona (DNA) Porsche Ferrari Rolls Royce Lexus
  6. 6. Public Relations ammunation for Hospitality Industry
  7. 7. Case Studies • Its raining diamonds at The Leela • The Taj and Oberoi’s come-back campaign after the terror attacks
  8. 8. How can you leverage PR • Prepare and build your media list • Find stories which you can piggy back on • Think timely, be honest and informative • Provide something that is newsworthy
  9. 9. Mithu Basu Founder

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