Contenu connexe Similaire à Social Business: What Are Companies Really Doing? - Survey Questions and Answers (20) Social Business: What Are Companies Really Doing? - Survey Questions and Answers1. In collaboration with
RESEARCH
REPORT
2012
FINDINGS FROM THE 2012 SOCIAL BUSINESS GLOBAL
EXECUTIVE STUDY AND RESEARCH PROJECT
Survey Questions
& Responses
Read the full online report
“Social Business: What Are Companies Really Doing?”
at sloanreview.mit.edu/socialbusiness2012
2. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 1
To what extent do you agree that each of the following accurately describes
your organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
3. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 2
What are the primary challenges facing your organization over the next 2
years?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
4. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 3
How important
do you think
social software
will be to your
organization’s
success in
meeting the
following
challenges over
the next two
years?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
5. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 4
Which of the following best describes your own use of social software to
complete daily tasks for your job?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
6. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 5
Which of the following best describes your own use of social software for
personal purposes?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
7. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 6
What devices do you use to access social software? (Please rank top
3 in order of significance.)
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
8. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 6A
How has mobile technology affected your use of social software for personal
and business use?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
9. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 7
How important do you consider
social software to be to your
organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
10. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 8
How important are social software to your organization’s activities in the
following externally facing areas?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
11. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 9
How important
are social
software to your
organization’s
activities in the
following
internally
oriented areas?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
12. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 10
How do you find expertise in your organization? (Please check all that apply.)
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
13. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 11
How important
are each of the
following for you
to do your job
successfully?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
14. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 12
What factors do you see facilitating the adoption of social software in your
organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
15. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 13
What internal barriers, if any, do you see impeding the adoption of social
software in your organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
16. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 14
What external barriers, if any, do you see impeding the adoption of social
software in your organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
17. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 14A
How strongly do you agree with the following statements?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
18. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 15
How important is each of the following as a source of new social-related
initiatives?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
19. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 16
How does your organization support social business initiatives?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
20. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 17
To what extent does your organization incorporate externally collected data
from social software into its business practices and systems (e.g., enterprise
systems, including CRM or ERP)?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
21. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 18
What is the highest level / rank of the individual whose job it is to oversee /
manage your organization’s social business initiatives?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
22. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 19
To what extent do
each of the following
functional areas drive
the use of social
software within your
organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
23. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 20
What are the main reasons employees participate in social business activities
at your organization?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
24. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 21
What best describes the level of your organization’s social business initiatives
with each of these audiences in the past year?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
25. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 22
What metrics does your organization use to determine the success of internal
social business initiatives?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
26. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
QUESTION 23
What metrics does your organization use to determine the success of
externally facing social business initiatives?
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
27. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
28. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
29. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
30. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
31. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
32. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
33. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
34. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
DEMOGRAPHIC QUESTIONS
Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012