3. User Content users search to browse 70% site traffic comes through search engine Source: Worldwide Search by Region, 2007 Search Engine
4. search engine Crawls the World Wide Web Creates an index of the pages found Enables search by keywords
5. Which of the following would be the best choice of URL structure (for both search engines and humans)? www.wildlifeonline.com/563 www.wildlifeonline.com/animals/crocodile www.wildlifeonline.com/O0665?id=563&cat=227 www.wildlifeonline.com/category/277/article/crocodile take your guess… www.wildlifeonline.com/animals/crocodile
6. SEO is the process of making a site and its content highly relevant for both search engines and searchers The process focuses on creating reachable content and getting right users to right content search engine optimization
7. Understand needs of search engine, and make search engine understand what is to be delivered Make the search engine believe that the site is genuine, and provide relevant & quality content two aspects
24. update – go online SEO landscape changes every 6-12 months Today’s techniques won’t work tomorrow
25. key areas page structure robots.txt, sitemap.xml quality content keyword research simple text links back links updated techniques tags – titles & headers images & image text networking web analytic & research