Digital Strategy in Banking: Thinking about the Customer Experience First
Simple think is not enough anymore, you need to design think your new digital Bank. Re-invented services, different concepts and new business models. Rewired competition coming from digital garage start-ups from all over the world. And a completely reshaped customer experience in Banking designed from entrepreneurs and FinTech pioneers coming from all industries. All at remarkable speed. It’s safe to say that digital is disrupting banking, and not just unbundling products but building a new lifestyle and enhanced customer journey. So how can banks carry out the right digital strategy and an effective digital governance? Banks should disrupt themselves and redefine their digital strategy for growth based on three imperatives for success: 1. Technology entrepreneur, to flex your platform with the mindset of a start-up; 2. Banking entrepreneur, to re-orient your business and drive an agile transformation; 3. Digital entrepreneur, to delight your customer with the perfect experience.
