mixi Payment Program and mixi Ad Program

October 2011
Mixi Monetize Programs

mixi Ad Program (mAP)

2


Summary

○ Ad Spaces
○ Mixi offers the ad program for
● PCs
● Feature Phones
● Smartphones (web-based)
● Native App - Android
● Native App - iOS
○ mAP Sales Calculation
○ mAP Process
○ Create a bank account
○ Register a bank account
○ Select Application
○ Agree to terms and conditions
○ Screening Process

Strictly confidential Copyright 2011 © mixi,Inc. All right reserved. 3


Ad Spaces (PC, Feature Phone, Smartphone)
PC Feature Phone Smartphone
Ad A Ad A
Header

Application Ad Application
B
Application

Ad B

Ad C Footer

Ad Size Format Ad Size Format Ad Size Format

Ad A 468×60 pixels Gif or Flash Header 192×53pixels Gif 320×48
Ad A & B Gif
pixels
Ad B 120×600 pixels Gif or Flash Title – [Ad] + 14
characters
Body – 19 characters
Ad C 728×90 pixels Gif or Flash
Footer A character includes Text
Japanese letters,
romantic letters and
spaces



mAP Sales Calculation (PC, Feature Phone, Smartphone)

Daily Sales in JPY = (DAU * UU unit price) + (frequency of ad * [CPI, 3 JPY])
Avg. DAU UU unit price UU unit price UU unit price
(no in-app purchases) (using mPP) (using other purchase settlement)

Less than 50,000 0.3 0.3 0.3

PC 50,000 – 99,999 0.5 0.4 0.3
UU unit price 100,000-249,999 0.7 0.45 0.3

250,000-499,999 0.9 0.5 0.3

Over 500,000 1.1 0.55 0.3

Avg. DAU UU unit price UU unit price
(no in app purchases) (using in app purchases)

Less than 100,000 0.3 0.3
Feature
100,000 – 199,999 0.5 0.4
Phone
UU unit price 200,000-499,999 0.7 0.45

500,000-999,999 0.9 0.5

Over 1,000,000 1.1 0.55

Less than 20,000 0.3 0.3

20,000 – 39,999 0.5 0.4
Smartphone
40,000-99,999 0.7 0.45
UU unit price
100,000-199,999 0.9 0.5

Over 200,000 1.1 0.55



Ad Spaces (Android /iOS Native)

Android / iOS Daily Sales in JPY = (DAU * UU unit price)

Avg. DAU UU unit price UU unit price
Mixi Ad (no in app purchases) (using in app purchases)

Less than 10,000 0.3 0.3

10,000 – 19,999 0.5 0.4

20,000-49,999 0.7 0.45

50,000-99,999 0.9 0.5

Over 100,000 1.1 0.55
Application

Ad Size Format

Ad A Width100%×25Pixels Gif



mAP Process

Must register a Japanese Bank Account (transaction fees are minimized for the application provider).
The name of the account holder should be the same name registered in Developer Registration or Registration
Create a bank for the Partner Account.
account mixi will not be able to make payments if there is insufficient or inaccurate information.
Any changes to the bank account must be made before the 20 th of the month prior to the payment month (e.g.
changes must be made by January 2011 for them to be reflected for payments made on February 2011).

Register a
bank account Log into “mixi Business Support” and register a Japanese bank account

Select The home page of “mixi business support” will display a list of the applications developed by you. Please
Application select the application in which you would like to register for the mixi ad program

Agree to terms Please agree to the mixi ad program terms and conditions prior to applying
and cond. http://developer.mixi.co.jp/en/appli/policies/map/terms/

Screening 1. For a first-time applicant, the Company sends a document to name and address registered in Developer
process Registration. The document may not be sent for a corporate developer who registered for a partner account.
2. The Company reviews the mixi App registered for this program. (maximum of 5 business days).
3. Upon approval, the advertisement distribution will begin and a notification will be sent by email. If the
application is not approved, the applicant will also be notified by email.


mixi Payment Program (mPP)

8


Summary

○ mPP Payment Service
● PCs
● Feature Phones
● Smartphones (web-based)
● Native App - Android
● Native App - iOS
○ mPP Incentives
○ mPP Process
○ Submit Application to mixi
○ Submit forms to mixi
○ Screening process
○ Develop and test on application
○ Launch



mPP Payment Scheme (PC, Feature Phone, Smartphone, Android)

Transactions Fees Payment based on # of points
used in application
10.5%

11 75
JPY JPY
71.4% Application Provider
Mobile Carriers
and others

105 100
Purchase Points JPY pts Supply Points

Use Points

User 100
pts

Platform Payment Method for Points
PC ①Credit Card, ②WebMoney, ③Payment through cell phone
Feature Phone ①Payment through cell phone, ②WebMoney (only for NTT Docomo)
Smartphone ①Credit Card, ②WebMoney

Android SDK ①Credit Card ,②Google Checkout



Discount Program based on DAU and In-app purchase rate (PC, Feature Phone, Smartphone)

Average DAU

In-app purchase rate 5,000 - 9,999 10,000-19,999 >20,000
PC
Discount Program 8%-10% 1% 2% 3%

10%-15% 2% 2% 3%

>15% 3% 3% 3%

Average DAU
Feature
In-app purchase rate 40,000 - 99,999 100,000 - 199,999 >200,000
Phone
Discount Program 8%-10% 1% 2% 3%

10%-15% 2% 2% 3%

>15% 3% 3% 3%

Average DAU

In-app purchase rate 20,000 -49,000 50,000 - 99,999 >100,000
Smartphone
8%-10% 1% 2% 3%
Discount Program
10%-15% 2% 2% 3%

>15% 3% 3% 3%

In-app purchase rate is calculated by (in app purchase MAU / MAU)



mPP Payment Scheme (iOS)

Fees Revenue Share (contract)
30%

31.5
JPY ?
? Application Provider
Apple

Payment Platform Social Graph

mixi User

○ Apple requires developers to use the iOS payment system (30%)
therefore the remaining 70% is split between mixi and the developer
○ The revenue share percentage is agreed upon and documented in a
contract



mPP Process

Submit
Application Agree to the terms and conditions, then sign and submit application form to mixi.
to mixi

Submit
Fill out forms to describe the application and the types of capabilities it will have and send the forms
forms to to mpp_info@mixi.co.jp
mixi

Screening
process mixi will review the application. A notification of approval or rejection will be sent via email.

Develop and Develop and test the payment system. If the application is already on the mixi platform, use a test
application. The application must be approved by mixi before it is launched, therefore a test approval
test on
request must be submitted.
application

Once approved by mixi, the payment system can be launched in the application and appropriate
Launch payments will be made to the application provider.


UU Bonus Program

14

UU bonus

UU Bonus (incentives for apps that do not use mPP)

PC

○ Only devices that do not
have in-app purchases
can qualify for this
program
Feature Phone ○ Only applications that
are categorized as one of
the following can qualify
○ Entertainment
○ Horoscopes and
Smartphone (web based, native) Assessments
○ Communication
○ Learning
○ Tools


Payment Method

mixi Payment Rules

x JPY (x JPY – 420 JPY) remitted
Payment 10th

1st month 2nd month 3rd month
○ The statement is calculated at the end of each month (x JPY) and the payment is made on
the 10th of the 2nd month after the calculation month
○ A remittance fee of 420 JPY is deducted from the payment amount
○ In the event the remittance could not be completed due to a lack of or inaccuracy of
information provided by the application developer, mixi will not refund the 420 JPY
remittance cost and will charge an additional 840 JPY for cancellation fees

• 2,000 JPY/month required for remittance (xJPY > 2000
JPY for payment)
 Any monthly payments that do not surpass 2,000
JPY are deferred to the next
 Payment is then made when the aggregate of
each month surpasses 2,000 JPY


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