The Studymate 'Hum se Poocho' campaign aimed to increase usage of exam preparation resources through their helpline. MixORG helped extend the campaign on Facebook. They posted content like mock exams and solutions. This engaged students, parents, teachers and schools. Within a month, the Facebook page grew by over 5,000 users and content received over 1.3 million views. Students provided positive feedback, showing the campaign successfully achieved its goals of supporting students in the run up to their exams.