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© 2018 Nokia1 <Document ID: change ID in footer or remove>
Manifesto for a
brave digital future
(in telecoms and IT)
Marc Jadoul @mjadoul
September 2018
© 2018 Nokia1
© 2018 Nokia2
“Prediction is very
difficult, especially
about the future.”
Robert Storm Petersen
Danish cartoonist, writer, animator, illustrator,
painter and humorist
2 © 2018 Nokia
© 2018 Nokia3
French artist Villemard depicted the year 2000 in 1910
© 2018 Nokia4
Let’s do the litmus test… (at t+18)
© 2018 Nokia5
Manifesto for a brave digital future (in telecoms and IT)
Sensors everywhere.
Every-thing connected.
Data is the new oil.
AI is the new electricity.
(Ro)bots will work for you.
The sky is the limit.
Digital is the new time.
5G is more than radio.
Forget the Negroponte switch.
Automate or die.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
5
© 2018 Nokia6
“The future is here,
it's just not widely
distributed yet.”
William Gibson
Canadian science fiction author,
introduced the term “cyberspace”
6 © 2018 Nokia
© 2018 Nokia7
Sensors and actuators embedded everywhere
(*) Components of the Fitbit Flex2: 3-axis accelerometer, vibration motor; (**) Sensors in the Samsung Galaxy S9: Iris, fingerprint, pressure,
rotation, light, proximity, gravity, magnetic field, motion, acceleration, step detector, gyroscope, geomagnetic rotation, Hall sensor, heart rate;
(***) Sensors in today’s cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall
effect sensor, manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure,
torque, transmission fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc.
2 10+ 100+
*****
2 10+ 100+
*
© 2018 Nokia8
Every-thing connected !?!
© 2018 Nokia9
Use cases: IoT applications
Asset inventory, health,
tracking, surveillance
Business model, product,
and service innovation
Data center monitoring and
predictive IT maintenance
© 2018 Nokia10
Data is the new oil
Sensing
Monitoring
Analytics
Learning
Control
© 2018 Nokia11
AI is the new electricity
© sandserifcomics
© 2018 Nokia12
AI is a creature with many heads (and with many tails too)
Supervised
Unsupervised
Reinforcement
Machine Learning (ML)
Content Extraction
Classification
Machine Translation
Question Answering
Text Generation
Natural Language
Processing (NLP)
Expert Systems
Vision
Speech
Planning
Robotics
Image Recognition
Machine Vision
Speech to Text
Text to Speech
Deep Learning
Artificial
Intelligence
(AI)
© 2018 Nokia13
“Pretty much anything
that a normal person
can do in less than
one second, we can
now automate with AI.”
Andrew Ng
Chinese English AI pioneer,
co-founder of Google Brain and Coursera,
former chief scientist at Baidu
1313 © 2018 Nokia
© 2018 Nokia14
AI versus the human brain: it’s still a tie
Humans are stronger –
in the absence of data
or when applying
learnings from multiple
fields is necessary.
Humans are very
good, but machines
might be superior
with topics that
humans are not
taught to manage.
Humans may
become pretty good
via practice. In some
areas machines can
be superior.
Machines are
superior. No human
can digest the same
amount of data.
Lots of dataLittle data
Cognitively
quick
Cognitivelytime
consuming
Who’s better,
Eden Hazard or
Kevin De Bruyne?
How do I
apply Sun Tzu
in business?
Are we under
cyber attack?
Is this a good
strategy?
What breed
of cat is this?
Is this a cat? 这是一只猫吗?
Is this
cancer?
Is this
fraudulent?
Will he repay
the loan?
Will he click on
this link?
Both can be good
Machines are better
Humans are better
“sophistication”
“brute force”
© 2018 Nokia15
Use cases: cognitive analytics and AI
Crowd analytics Customer experience
and (proactive) care
Customer insight
for personalisation
© 2018 Nokia16
Not all (ro)bots are created equal
Roof Alexa Pepper
Kuka SpotMini Sophia
© 2018 Nokia17
UAVs evolving from warrior drones to smart robots in the sky
Past Today Coming up
Mainly used by the military
for investigation, observation,
spying, attack, warfare, …
Used by civilians for
photography, agriculture,
engineering, logistics, …
Insect-like, intelligent,
cooperative nano, micro and
macro UAV swarms
“Remote controlled
miniature planes”
“Assist to do the
impossible or reach the
unreachable”
“UAVs will blend
into our lives”
© 2018 Nokia18
Use cases: UAVs in telecoms
Tower inspection Emergency connectityLOS 3D network planning
and radio equipment delivery
© 2018 Nokia19
Interacting in digital space
Web UI Chatbot AR VR MR
Info search
and retrieval
Dialog with a
virtual entity
Digital overlay to
the real world
Fully immersive
environment
Virtual and real
world interact
Complexity
(technology)
Low Low Medium High High
Efficiency
(interaction)
Very low Low Medium High High
Variety
(applications)
Very high Medium Medium High Medium
© 2018 Nokia20
Use cases: chatbots, AR and VR
Expert support for engineers,
NOC, helpdesk, end-users
Digital twin navigationAugmented asset info
© 2018 Nokia21
Digital is the new time
Before Digital MOT After
A “moment of truth” is the moment when a customer/user
interacts with a brand, product or service to form or change
an impression about that particular brand, product or service.
© 2018 Nokia22
Example: digital experience is an essential component of
Uber’s business model
Smartphone app, anytime and ‘anywhere’
Enter destination on a map, choose car options
Upfront driver info, arrival time and cost estimate
No language hassle with the driver
Track ride progress and ETA in real time
Easily change plans/destination (when needed)
No cash or credit card (reader) needed
Automatic ride report and receipt delivery
Rate the driver and your customer experience
© 2018 Nokia23
(buy/subscribe now)
Use cases: digital moments of truth in your customers’ life
Home, stadium,
event, … experience
Service desk interactions
(or not needing them…)
Purchase, activation,
and (self) installation
© 2018 Nokia24
5G can make it all happen
10 years
on battery
100 Mbps
whenever needed
Ultra reliability
10-5 E2E outage
1,000,000
devices per km2
10,000
x more traffic
M2M
ultra low cost
>10 Gbps
peak data rates
<1 ms
radio latency
Inherent security
5GMassive
machine
communication
Extreme
mobile
broadband
Critical
machine
communication
Network slicing
Zero
mobility interruption
© 2018 Nokia25
Forget the Negroponte switch (1980s)
wireless
wired
© 2018 Nokia26
5G is more than radio
Revenue streams Time-to-market Customer experience Operational efficiency
© 2018 Nokia27
Network slicing will change your business and your operations
Network on demand
DSP selling business slices
Customers buying digitally
Focus on enterprises
1,000s of business slices
E2E with AI-driven closed loops
Digital platform approach
Network plan and build
CSP selling connectivity
Customers buying manually
Focus on consumers
Custom enterprise services
Dispersed OSS, BSS & analytics
Software products approach
Today 5G era
© 2018 Nokia28
Software is the new hardware: automate or die!
Connected
intelligence
Digital operations
Digital network
Digital experience
From network centric to
customer centric operations.
Software-based, cloud-native,
AI/ML powered, and closed-
loop automated platforms to
manage complexity, increase
agility, and reduce TCO.
© 2018 Nokia29
Use cases: software & automation in telecoms
Self-organizing networksSDN and SD-WAN Fullfilment and assurance
© 2018 Nokia30
One more thing: digital trust can make or break your brand
Cyber security BlockchainPrivacy and identity
Blockchain has the
potential to be for
‘value’ what the
Internet has been for
‘information’.
— Deloitte
The fact that telcos are not
reporting more incidents
suggests that old security
models in use may be
ineffective against today’s
sophisticated attackers.
— PWC
Treating personal data as a
currency, and its exchange as
a transaction, helps businesses
to move past the perceived
conflict between privacy and
offering personalized services.
— Accenture
© 2018 Nokia31
“The best way
to predict the
future is to
invent it.”
Alan Kay
The real inventor of windows
31 © 2018 Nokia
Manifesto for a brave digital future (2018)

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Manifesto for a brave digital future (2018)

  • 1. © 2018 Nokia1 <Document ID: change ID in footer or remove> Manifesto for a brave digital future (in telecoms and IT) Marc Jadoul @mjadoul September 2018 © 2018 Nokia1
  • 2. © 2018 Nokia2 “Prediction is very difficult, especially about the future.” Robert Storm Petersen Danish cartoonist, writer, animator, illustrator, painter and humorist 2 © 2018 Nokia
  • 3. © 2018 Nokia3 French artist Villemard depicted the year 2000 in 1910
  • 4. © 2018 Nokia4 Let’s do the litmus test… (at t+18)
  • 5. © 2018 Nokia5 Manifesto for a brave digital future (in telecoms and IT) Sensors everywhere. Every-thing connected. Data is the new oil. AI is the new electricity. (Ro)bots will work for you. The sky is the limit. Digital is the new time. 5G is more than radio. Forget the Negroponte switch. Automate or die. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 5
  • 6. © 2018 Nokia6 “The future is here, it's just not widely distributed yet.” William Gibson Canadian science fiction author, introduced the term “cyberspace” 6 © 2018 Nokia
  • 7. © 2018 Nokia7 Sensors and actuators embedded everywhere (*) Components of the Fitbit Flex2: 3-axis accelerometer, vibration motor; (**) Sensors in the Samsung Galaxy S9: Iris, fingerprint, pressure, rotation, light, proximity, gravity, magnetic field, motion, acceleration, step detector, gyroscope, geomagnetic rotation, Hall sensor, heart rate; (***) Sensors in today’s cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor, manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc. 2 10+ 100+ ***** 2 10+ 100+ *
  • 9. © 2018 Nokia9 Use cases: IoT applications Asset inventory, health, tracking, surveillance Business model, product, and service innovation Data center monitoring and predictive IT maintenance
  • 10. © 2018 Nokia10 Data is the new oil Sensing Monitoring Analytics Learning Control
  • 11. © 2018 Nokia11 AI is the new electricity © sandserifcomics
  • 12. © 2018 Nokia12 AI is a creature with many heads (and with many tails too) Supervised Unsupervised Reinforcement Machine Learning (ML) Content Extraction Classification Machine Translation Question Answering Text Generation Natural Language Processing (NLP) Expert Systems Vision Speech Planning Robotics Image Recognition Machine Vision Speech to Text Text to Speech Deep Learning Artificial Intelligence (AI)
  • 13. © 2018 Nokia13 “Pretty much anything that a normal person can do in less than one second, we can now automate with AI.” Andrew Ng Chinese English AI pioneer, co-founder of Google Brain and Coursera, former chief scientist at Baidu 1313 © 2018 Nokia
  • 14. © 2018 Nokia14 AI versus the human brain: it’s still a tie Humans are stronger – in the absence of data or when applying learnings from multiple fields is necessary. Humans are very good, but machines might be superior with topics that humans are not taught to manage. Humans may become pretty good via practice. In some areas machines can be superior. Machines are superior. No human can digest the same amount of data. Lots of dataLittle data Cognitively quick Cognitivelytime consuming Who’s better, Eden Hazard or Kevin De Bruyne? How do I apply Sun Tzu in business? Are we under cyber attack? Is this a good strategy? What breed of cat is this? Is this a cat? 这是一只猫吗? Is this cancer? Is this fraudulent? Will he repay the loan? Will he click on this link? Both can be good Machines are better Humans are better “sophistication” “brute force”
  • 15. © 2018 Nokia15 Use cases: cognitive analytics and AI Crowd analytics Customer experience and (proactive) care Customer insight for personalisation
  • 16. © 2018 Nokia16 Not all (ro)bots are created equal Roof Alexa Pepper Kuka SpotMini Sophia
  • 17. © 2018 Nokia17 UAVs evolving from warrior drones to smart robots in the sky Past Today Coming up Mainly used by the military for investigation, observation, spying, attack, warfare, … Used by civilians for photography, agriculture, engineering, logistics, … Insect-like, intelligent, cooperative nano, micro and macro UAV swarms “Remote controlled miniature planes” “Assist to do the impossible or reach the unreachable” “UAVs will blend into our lives”
  • 18. © 2018 Nokia18 Use cases: UAVs in telecoms Tower inspection Emergency connectityLOS 3D network planning and radio equipment delivery
  • 19. © 2018 Nokia19 Interacting in digital space Web UI Chatbot AR VR MR Info search and retrieval Dialog with a virtual entity Digital overlay to the real world Fully immersive environment Virtual and real world interact Complexity (technology) Low Low Medium High High Efficiency (interaction) Very low Low Medium High High Variety (applications) Very high Medium Medium High Medium
  • 20. © 2018 Nokia20 Use cases: chatbots, AR and VR Expert support for engineers, NOC, helpdesk, end-users Digital twin navigationAugmented asset info
  • 21. © 2018 Nokia21 Digital is the new time Before Digital MOT After A “moment of truth” is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service.
  • 22. © 2018 Nokia22 Example: digital experience is an essential component of Uber’s business model Smartphone app, anytime and ‘anywhere’ Enter destination on a map, choose car options Upfront driver info, arrival time and cost estimate No language hassle with the driver Track ride progress and ETA in real time Easily change plans/destination (when needed) No cash or credit card (reader) needed Automatic ride report and receipt delivery Rate the driver and your customer experience
  • 23. © 2018 Nokia23 (buy/subscribe now) Use cases: digital moments of truth in your customers’ life Home, stadium, event, … experience Service desk interactions (or not needing them…) Purchase, activation, and (self) installation
  • 24. © 2018 Nokia24 5G can make it all happen 10 years on battery 100 Mbps whenever needed Ultra reliability 10-5 E2E outage 1,000,000 devices per km2 10,000 x more traffic M2M ultra low cost >10 Gbps peak data rates <1 ms radio latency Inherent security 5GMassive machine communication Extreme mobile broadband Critical machine communication Network slicing Zero mobility interruption
  • 25. © 2018 Nokia25 Forget the Negroponte switch (1980s) wireless wired
  • 26. © 2018 Nokia26 5G is more than radio Revenue streams Time-to-market Customer experience Operational efficiency
  • 27. © 2018 Nokia27 Network slicing will change your business and your operations Network on demand DSP selling business slices Customers buying digitally Focus on enterprises 1,000s of business slices E2E with AI-driven closed loops Digital platform approach Network plan and build CSP selling connectivity Customers buying manually Focus on consumers Custom enterprise services Dispersed OSS, BSS & analytics Software products approach Today 5G era
  • 28. © 2018 Nokia28 Software is the new hardware: automate or die! Connected intelligence Digital operations Digital network Digital experience From network centric to customer centric operations. Software-based, cloud-native, AI/ML powered, and closed- loop automated platforms to manage complexity, increase agility, and reduce TCO.
  • 29. © 2018 Nokia29 Use cases: software & automation in telecoms Self-organizing networksSDN and SD-WAN Fullfilment and assurance
  • 30. © 2018 Nokia30 One more thing: digital trust can make or break your brand Cyber security BlockchainPrivacy and identity Blockchain has the potential to be for ‘value’ what the Internet has been for ‘information’. — Deloitte The fact that telcos are not reporting more incidents suggests that old security models in use may be ineffective against today’s sophisticated attackers. — PWC Treating personal data as a currency, and its exchange as a transaction, helps businesses to move past the perceived conflict between privacy and offering personalized services. — Accenture
  • 31. © 2018 Nokia31 “The best way to predict the future is to invent it.” Alan Kay The real inventor of windows 31 © 2018 Nokia