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McDonald's Worldwide Corporate Responsibility Report
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Mark J. Feldman
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McDonald's Corporate Social Responsibility Report -- it's not looking good for the planet!
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McDonald's Worldwide Corporate Responsibility Report
1.
The Most Serious
Game The McDonald’s Corporation in the 21st Century
2.
Underperformance 1999-2002
3.
4.
[csr ad]
5.
[emphasized salads]
6.
Inspiration: America’s Army
7.
Overview
8.
Overview
9.
Economics
10.
Externalities
11.
New Limits
12.
One Limit
13.
Game Over
14.
Not a bug
15.
16.
Timely warnings
17.
Timely warnings
18.
19.
Zero Tolerance
20.
Healthy Changes
21.
22.
CSR and ASC
23.
CSR/ASC CSR /
ASC
24.
Confront the Contradictions
25.
“ Old-school” CSR:
It can’t work
26.
The Choice Is
Ours
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