Social Media Engagement in Disasters

•

4 likes•628 views

Social media can be used in disasters to not only push information but also gather situational updates through search techniques. Problem solving and rumor control can utilize crowd-sourcing on social media platforms. To effectively engage on social media during emergencies requires identifying trusted agents to monitor platforms, applying filters to reduce noise, prioritizing messages, and formulating responses according to agency policy. Proper training is also needed for agents to search for and respond to messages.

Technology

+
Social Media
Engagement
in Disasters

Mary Jo Flynn
@MaryJoFly
(714) 765-6955

+

Most
assume
social
media is
useful only
to “Push”
information

+

Search
techniques
allow for
situation
status
updates

+ Problem
solving
using
crowd-
sourcing
techniques

+

Capitalize
on self-
correcting
nature of
social
media for
rumor
control

+

http://bit.ly/Sz8Puz
http://bit.ly/Sz8Puz

“3 out of 4 people
would expect help to
arrive within an hour
of posting to social
media”
~American Red
Cross August 2010

+

http://bit.ly/Sandy911
2012 SANDY
@FDNY:
Twitter used
to call for
help when
9-1-1 was
unavailable

+
Phone & Radio Messages

Deliver final
Delivered to copy to
Incoming recipient; await Documentation
Message reply Unit

Message form Reply as
completed; necessary
Message
logged

+
Social Media Message Noise Reduction

Social Media
Content Message

•  Apply Geographic
Filter Identify
•  Apply contextual Message Type
Filter
and Priority
•  Remove re-tweets

+
Social Media Engagement Process

Social Media Message
Platform Via: Twitter, Facebook,
YouTube, Instagram, Other

Life Safety
Priority Critical
Question
Comment

Formulate Confirm message;
deliver to dispatch, New Question
Previously
Answered
Message may copy PIO Question

Obtain response
Obtain response Respond with
from PIO if
from PIO answer
necessary

+

The labor
required is
extensive
so create a
VOST or
use CERT

+ Identify
trusted
agents:
staff or
volunteers

+

Train agents in
search techniques
and agency policy
for response

+
Contact

n  If you enjoyed this
presentation, please consider
an endorsement on LinkedIn

n  www.linkedin.com/in/
mjflynn001

n  Mary Jo Flynn, Emergency
Management Assistant Director
n  (714) 765-6955
n  maryjflynn@anaheim.net
n  @MaryJoFly
n  @AnaheimCERT

Similar to Social Media Engagement in Disasters

It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media? Tom Lee, Partner at 451 Marketing, taught attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees learned to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.

Managing a PR Crisis for the Digital World

451 Marketing

Belle Property - Truth about Social Media for Real Estate Agents

Bluewire Media

Today, every employee plays the role of an ambassador for your organization. With more than one billion connected citizens, the social web can be an unforgiving place for your brand. In this era of real-time business, one bad tweet or Facebook Status update from an employee would spark a social media crisis with astonishing swiftness and result in a damaging effect on the employer brand. When such crisis wave hits, you need to act quickly and effectively. This critically important session focuses on how to plan for and recover from social media mishaps.

The 3As to Social Media Crisis Management for HR

Marcus Ho

Dialogfeed for Media companies

Alexandre Vandermeersch

Social Media JIC Decision Matrix

Mary Jo Flynn, MS, CEM

Drawbacks of Social Networks

University of Hertfordshire

Managing a Crisis in Today's Digital World It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media? AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.

PR Crisis Management 01.17.12

451 Marketing

Similar to Social Media Engagement in Disasters (7)

Managing a PR Crisis for the Digital World

Belle Property - Truth about Social Media for Real Estate Agents

The 3As to Social Media Crisis Management for HR

Dialogfeed for Media companies

Social Media JIC Decision Matrix

Drawbacks of Social Networks

PR Crisis Management 01.17.12

More from Mary Jo Flynn, MS, CEM

S4SCON 2019 Augmenting Alert and Warning with Social Media

Mary Jo Flynn, MS, CEM

Join us for a glimpse at the future. Learn about technologies currently impacting our profession and ways in which emerging technologies can drastically change how to do business. Have you planned evacuations for cars with no steering wheels, ensuring that electric vehicles can be rapidly charged for evacuation and even futuristic concepts such as home technology providing guidance on evacuations? Mr. Marcus Deyerin, CEM, MEP Mr. Pascal Schuback, CEM Ms. Mary Jo Flynn, CEM Delivered at the IAEM Conference October 23, 2018 in Grand Rapids, MI Also delivered at the CESA Conference September 24, 2018 in Indian Wells, CA

2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...

Mary Jo Flynn, MS, CEM

JIC checklist

Mary Jo Flynn, MS, CEM

Presentation with Cheryl Bledsoe @CherylBle at the 2018 Government Social Media Conference on Tuesday, April 24. This past year saw a number of intense storms, hurricanes, wildfires, active shooters and more. VOST teams can help and support you in distributing your message and in engaging in social listening. This session will focus on VOST best practices, tips and trends in developing and training teams. Following this session, we will engage in a team development workshop and build out solutions to rely on VOST teams in the future. Read additional coverage from Government Technology by Eyragon Eidam http://www.govtech.com/Introducing-VOST-A-Way-to-Make-Social-Media-Work-for-Emergency-Response.html?flipboard=yes

Set up a virtual operations support team (vost) to help in crises

Mary Jo Flynn, MS, CEM

Policy Considerations for Autonomous Vehicles in Disasters

Mary Jo Flynn, MS, CEM

MDEMA Social Media in Disasters

Mary Jo Flynn, MS, CEM

JIC Workshop - Maryland Emergency Management Associaiton

Mary Jo Flynn, MS, CEM

Drone technology, or Unmanned Aerial Systems (UAS) are taking over the hobbyist market. Learn the basics of what you need to implement a UAS program for your agency. Discuss opportunities to integrate footage into social media strategies, including pre-recorded and live aerial broadcasts. Identify best practices for aerial photography and what makes a captivating social media post from the sky.

2017 GSMCON: Drones and Social Media

Mary Jo Flynn, MS, CEM

Four Social Media Strategies for CERT

Mary Jo Flynn, MS, CEM

Survey Toolbox 2006

Mary Jo Flynn, MS, CEM

Presentation at the 30th Anniversary of CERT in Los Angeles California September 9, 2016. This hands-on session is designed to review and implement a variety of tools to increase the effectiveness of your social media programs, help you build your social media audience and expand your CERT program. Come learn design tools and elements, the importance of photos and videos, how to make the most of social media algorithms, and creating teams to design content.

Social Media to Market Your CERT Program

Mary Jo Flynn, MS, CEM

Review and discuss content creation techniques for photos, artwork and video to build community trust and support messaging during disasters. Hear about lessons learned from the recent California fires and how standard techniques and new tools helped to improve community messaging. The end of this slide deck contains sample video scripts as well as recommended equipment to start your content creation.

Creating Content for Disasters 2016

Mary Jo Flynn, MS, CEM

Enhancing Exercise Realism with Social Media

Mary Jo Flynn, MS, CEM

2015 Social Media in Disasters

Mary Jo Flynn, MS, CEM

Social media has had a tremendous impact on the first responder community and its use has grown significantly over the last several years. As a volunteer support to first responders and communities, CERT, has the ability to leverage social media tools and technology to improve volunteer programs and response to various community needs. Review the technology available to CERT to enhance your program and some of the best practices and guidelines.

Using Technology to Enhance Your CERT Program

Mary Jo Flynn, MS, CEM

Presentation delivered at the Government Social Media Conference, Reno May 1, 2015 #GSMCON Social media has evolved to become an integral part of disaster information flow. This session will identify the current trends, research and applications of social media in emergency management including the development of teams and identification of tools and resources to complement information sharing strategies and data analysis.

2015 Trends in Social Media and Emergency Management

Mary Jo Flynn, MS, CEM

Presentation at the 2014 Disaster Preparedness Academy. We’ve all witnessed the power and immediacy of social media in emergency response and influencing world events. It is imperative that organizations have a social media strategy in place for emergencies. This workshop will discuss why social media is viewed as a critical element in crisis response using real-world examples such as Superstorm Sandy and the Boston Marathon. Participants will learn about common social platforms, and how they can be incorporated into disaster planning. Tools, resources and techniques will be shared that will help organizations build an online presence now that will play a vital role when the next disaster occurs.

Social Media: Changing the Face of Response

Mary Jo Flynn, MS, CEM

Social media is part of everyday life, and emergency management is no exception. However, many agencies do not have the manpower to effectively leverage the social media space during and after a disaster. Virtual Operation Support Teams (VOST), as applied to emergency management and disaster recovery, is an agency assembled team whose effort makes use of new communication technologies and social media tools. These team members are "trusted agents" who can lend support via the internet to those on-site who may otherwise be overwhelmed by the volume of data generated during a disaster. These cadre of digital volunteers assist with several social media missions including: general monitoring, rumor identification and management, situation status visualization and so much more.

Social Media Monitoring Team in the Emergency Operation Center

Mary Jo Flynn, MS, CEM

2014 may iaem bulletin linked in

Mary Jo Flynn, MS, CEM

2014 may iaem bulletin jifx

Mary Jo Flynn, MS, CEM

More from Mary Jo Flynn, MS, CEM (20)

S4SCON 2019 Augmenting Alert and Warning with Social Media

2018 IAEM Evacuating the Driverless Car and Other Technologies Changing Our P...

JIC checklist

Set up a virtual operations support team (vost) to help in crises

Policy Considerations for Autonomous Vehicles in Disasters

MDEMA Social Media in Disasters

JIC Workshop - Maryland Emergency Management Associaiton

2017 GSMCON: Drones and Social Media

Four Social Media Strategies for CERT

Survey Toolbox 2006

Social Media to Market Your CERT Program

Creating Content for Disasters 2016

Enhancing Exercise Realism with Social Media

2015 Social Media in Disasters

Using Technology to Enhance Your CERT Program

2015 Trends in Social Media and Emergency Management

Social Media: Changing the Face of Response

Social Media Monitoring Team in the Emergency Operation Center

2014 may iaem bulletin linked in

2014 may iaem bulletin jifx

Recently uploaded

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

Scaling API-first – The story of a global engineering organization

Radu Cotescu

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

CNv6 Instructor Chapter 6 Quality of Service

giselly40

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Recently uploaded (20)

How to Troubleshoot Apps for the Modern Connected Worker

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

🐬 The future of MySQL is Postgres 🐘

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

08448380779 Call Girls In Friends Colony Women Seeking Men

Boost PC performance: How more available memory can improve productivity

[2024]Digital Global Overview Report 2024 Meltwater.pdf

Finology Group – Insurtech Innovation Award 2024

Scaling API-first – The story of a global engineering organization

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

08448380779 Call Girls In Civil Lines Women Seeking Men

A Domino Admins Adventures (Engage 2024)

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Strategies for Landing an Oracle DBA Job as a Fresher

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

CNv6 Instructor Chapter 6 Quality of Service

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Boost Fertility New Invention Ups Success Rates.pdf

Social Media Engagement in Disasters

1. + Social Media Engagement in Disasters Mary Jo Flynn @MaryJoFly (714) 765-6955

2. + Most assume social media is useful only to “Push” information

3. + Search techniques allow for situation status updates

4. + Problem solving using crowd- sourcing techniques

5. + Capitalize on self- correcting nature of social media for rumor control

6. + http://bit.ly/Sz8Puz http://bit.ly/Sz8Puz “3 out of 4 people would expect help to arrive within an hour of posting to social media” ~American Red Cross August 2010

7. + http://bit.ly/Sandy911 2012 SANDY @FDNY: Twitter used to call for help when 9-1-1 was unavailable

8. + Phone & Radio Messages Deliver final Delivered to copy to Incoming recipient; await Documentation Message reply Unit Message form Reply as completed; necessary Message logged

9. + Social Media Message Noise Reduction Social Media Content Message •  Apply Geographic Filter Identify •  Apply contextual Message Type Filter and Priority •  Remove re-tweets

10. + Social Media Engagement Process Social Media Message Platform Via: Twitter, Facebook, YouTube, Instagram, Other Life Safety Priority Critical Question Comment Formulate Confirm message; deliver to dispatch, New Question Previously Answered Message may copy PIO Question Obtain response Obtain response Respond with from PIO if from PIO answer necessary

11. + The labor required is extensive so create a VOST or use CERT

12. + Identify trusted agents: staff or volunteers

13. + Train agents in search techniques and agency policy for response

14. + Contact n  If you enjoyed this presentation, please consider an endorsement on LinkedIn n  www.linkedin.com/in/ mjflynn001 n  Mary Jo Flynn, Emergency Management Assistant Director n  (714) 765-6955 n  maryjflynn@anaheim.net n  @MaryJoFly n  @AnaheimCERT

Social Media Engagement in Disasters

Recommended

Recommended

More Related Content

Similar to Social Media Engagement in Disasters

Similar to Social Media Engagement in Disasters (7)

More from Mary Jo Flynn, MS, CEM

More from Mary Jo Flynn, MS, CEM (20)

Recently uploaded

Recently uploaded (20)

Social Media Engagement in Disasters