SiSTeR Technologies is the automotive industry's leading provider of automated video production and syndication. SiSTeR's continues to define how video works for a dealer far beyond the website by positioning video as a core component to a dealer's search, SEO, social, mobile and sales platforms. Dealer's who look strategic value and ROI over just cost choose SiSTeR Technologies

1. SiSTeR’s Unique Value
 VidBrid Production – Combine dealer branding, certification, and vehicle history
narrated in real human voice.
 4DF player – Mobile ready player that includes 3rd party application and calls-to-
action and is embedded in all sites including AutoTrader.com and Cars.com
 Distribution – Real time distribution to AutoTrader.com, Cars.com and YouTube.
 FullMo – Full motion video solution using video captured directly from iPhone / iPad
or uploaded through Publisher.
 vSHOC – Web 2.0 inventory module that contains the dealer’s entire inventory for
the dealers’ website, Facebook, email signature and CRM.
 Publisher – Backend management system for vSHOC and inclusion of 3rd party
applications, content and calls-to-action in the 4DF player.
 VinLookup – Amazon cloud-based data, content and application web services that
delivers content to any site and device without data export.
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2. VidBrid Production
Problem
 Need to differentiate, stand above the crowd, capture
attention and deliver value.
 Dealer branding is important but buyers hate pre-roll
advertisements (bumpers).
Solution
 16:9 Widescreen format is more appealing, 33%
bigger and eliminates black bars.
 In-video presentation of the dealers branding (banner,
background pictures and special messages) distinguishes and
differentiates the dealer.
 Certification details and vehicle history reports are
included in every production that qualifies.
 Important features / benefits of each vehicle are
described in details with REAL human voice.
Summary
• Best video production with widescreen format and real human voice narration.
• Stand above the competition, capture attention and deliver first impression.
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3. 4DF Player
Problem
 iPads won’t display Flash player.
 How to increase the ROI of 3rd party applications
(chat, trade-in value, credit applications, etc).
Solution
 4DF player switches automatically between Flash &
HTML 5 according to the user’s device.
 4DF player is integrated in over 50 sites including
AutoTader.com and Cars.com.
 3rd party applications can be added instantly and
are presented in a special layer above video.
 Calls-to-action and special messaging are displayed
in timely manner within the player.
Summary
• 50% of car buyers are using mobile devices – your video must be mobile too.
• 4DF player expands the reach of 3rd party applications and increases ROI.
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4. Distribution
Problem
 How to capture top search results.
 How to present your video to millions of car buyers
on AutoTrader.com and Cars.com
Solution
 Videos are automatically pushed to YouTube with
appropriate tags and multi-cities titles.
 SiSTeR has the largest number of clips on YouTube
– delivering top search results on Google more than
any other provider.
 Videos never drop from top search results thanks to
the “Click for Price” to the vSHOC – if vehicle is
sold, similar vehicles are presented (see slide 6).
 Videos are pushed to AutoTrader.com & Cars.com
(SiSTeR video on both sites are the only ones that play on all
mobile devices).
Summary
• SiSTeR videos deliver up to x10 more views beyond the dealer’s website.
• Only video production that plays on mobile devices - everywhere.
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5. FullMo (Full Motion Video)
Problem
 Buyers like full motion video but it’s costly and
time consuming to produce.
 Can existing dealer staff produce high quality full
motion video in just seconds without training ?
Solution FullMo w/TrueVoice
 iContent is a free app available from the Apple
store and contains the dealer’s entire inventory
powered by vSHOC (see slide 6).
 Users can capture full motion video in seconds –
our system automatically adds the voice over. FullMo w/ Intro
 “Use your own voice” or “Video introduction only”
modes are also available.
 Use high quality video camera and upload directly
through Publisher.
Summary
• SiSTeR provides full coverage and take cares of the automated voice over and
distribution so dealers can provide full motion video on selected vehicles.
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6. vSHOC (Video Showcase)
Problem
 How to provide buyers with interactive search and
filter tools that are more engaging?
 How to include dealer inventory in every email
communication, Facebook & CRM?
Solution
 vSHOC is a Web 2.0 module that presents the
dealer’s entire inventory with dynamic search (even
keywords search) and filters – instantly.
 vSHOC is white labeled for Facebook and integrated
into more than 20 sites.
 vSHOC responds to incoming traffic (such as
YouTube) and displays “similar” if vehicle is sold.
 Works on every mobile device by automatically
switching between Flash and HTML 5.
Summary
• Utilizing Web 2.0 technology, vSHOC provides instant search and filter results
for the dealer’s website, Facebook, email communication and CRM.
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7. Publisher
Problem
 How to increase the ROI of 3rd party
applications (chat, trade-in valuation, credit
app, etc.)?
 How to make the use of vSHOC simple and
accessible to everybody?
Solution
 “Click on the Cube” to access Publisher directly
from the player – everywhere.
 Dealer can add 3rd party applications (trade-in
evaluation, chat, calculator, etc.) instantly.
 Calls-to-action and advertisements are
managed centrally across all destinations .
 Configure vSHOC and retrieve links or embed
code for vSHOC – instantly.
Summary
• Up to x5 increase ROI of 3rd party applications.
• Instant integration of vSHOC – eliminate mistakes and wasted time.
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8. VinLookup Web Services
Problem
 How to display data, pictures, videos and apps
across multiply sites?
 How to eliminate mistakes and delays?
Solution
 Data is retrieved by SiSTeR from multiple sources,
cleaned and enhanced, and used for video
production.
 All data is hosted on Amazon cloud system and
Akamai CDN for instant access and playback.
 Partners are provided with JSON integration that
allows any website and mobile device to access
the content instantly without the need to import
and process data from SiSTeR.
Summary
• Simple and cost effective with fast operation and fast integration.
• No mistakes are possible – “From The North Pole All Roads Go South”
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9. Summary
 Increase conversion by up to 60%.
 Distinguish yourself from the competition.
 Capture top search results.
 Only video that works on all mobile devices.
 Increase ROI on 3rd party applications by up to x5.
 vSHOC brings your inventory to Facebook, emails,
digital advertisements and CRM .
 Capture full motion video easily.
 Integration that has been tested and proven on over
50 websites.
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**** VCL2012 (Q1 2012). CONFIDENTIAL INFORMATION ****