SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
Proprietary and Confidential
START UP
SECRETS
An insider’s guide to unfair competitive advantage
Roadmap to Success
@underscorevc
startupsecrets.com
Proprietary and Confidential
Have a Question? Tweet it!
2startupsecrets.comRoadmap to Success @underscorevc
@underscorevc
#startupsecrets
Proprietary and Confidential
 Frequently asked questions:
• What is involved in a startup?
• What are the things I need to think about / learn to be successful?
• Is my (idea/project/opportunity) fundable?
• How do I pitch it to raise money?
• And many more questions and frequently questioned answers!
 What are YOUR questions ?
3
Why are we here?
startupsecrets.comRoadmap to Success @underscorevc
Proprietary and Confidential
 Frequently asked questions:
• What is involved in a startup?
• What are the things I need to think about / learn to be successful?
• Is my (idea/project/opportunity) fundable?
• How do I pitch it to raise money?
• And many more questions and frequently questioned answers!
 Startup Secrets as a series is designed to bring these questions to life in practical frameworks and
case studies…
• So we designed this workshop as a Roadmap to Success
 and in turn therefore to the Startup Secrets series as a whole
4
Why are we here?
startupsecrets.comRoadmap to Success @underscorevc
Proprietary and Confidential
Macro: Building an enduring company…
5startupsecrets.comRoadmap to Success @underscorevc
Vision / Mission
Value Prop
R o a d m a p
Enduring
Company
Startup
…
…
…
…
Proprietary and Confidential
Steps…
6startupsecrets.comRoadmap to Success @underscorevc
Proprietary and Confidential
A good first step…
7startupsecrets.comRoadmap to Success @underscorevc
Some kind of ROADMAP to execute from
Might take many forms for different audiences
Product Roadmap?
Business Plan?
Investor Pitch Deck?
… or even a Napkin Sketch!
It will almost certainly be wrong!
But it can’t be mindless, it needs to be mindful!
So you have some straw man, or baseline to work from
Proprietary and Confidential
Steps:
8startupsecrets.comRoadmap to Success @underscorevc
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
Proprietary and Confidential
Each Step: Reduce Risk, Increase Value
9startupsecrets.comRoadmap to Success @underscorevc
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
Increasing VALUE
DecreasingRISK
Proprietary and Confidential
Reality - Iteration
10startupsecrets.comRoadmap to Success @underscorevc
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
Increasing VALUE
DecreasingRISK
Proprietary and Confidential
 What will yours be?
11
The roadmap to success…
startupsecrets.comRoadmap to Success @underscorevc
Pivots?
Ideation
Repeatability?
Predictability?
Scalability?
Validation?
Profitability?
Funding?
Creation
Proprietary and Confidential
 What will yours be?
• Expect the unexpected…
12
The roadmap to success…
startupsecrets.comRoadmap to Success @underscorevc
Pivots?
Ideation
Repeatability?
Predictability?
Scalability?
Validation?
Profitability?
Funding?
Creation
Outlier
customers
Business Model
Reworking
Funding
Mirage
Iterations
The unexpected:
“near death”
experience
Team
Upgrades
Growth vs
Leverage?
Re- Creation
(See LinkedIn article here)
Startup
Euphoria
Proprietary and Confidential
 What will yours be?
• Expect the unexpected…
 Longer, harder, maybe even bigger
13
The roadmap to success…
startupsecrets.comRoadmap to Success @underscorevc
Pivots?
Ideation
Repeatability?
Predictability?
Scalability?
Validation?
Profitability?
Funding?
Creation
Outlier
customers
Business Model
Reworking
Funding
Mirage
Iterations
The unexpected:
“near death”
experience
Team
Upgrades
Growth vs
Leverage?
Re- Creation
Startup
Euphoria
Proprietary and Confidential
MILESTONES
Proprietary and Confidential 15
Milestones
startupsecrets.comRoadmap to Success @underscorevc
Increasing VALUE
DecreasingRISK
Product
Market Fit
Prototype
Problem Fit
Value Prop
Idea Fit
MVP & MVS
Customer Fit
Company
Execution Fit
Company
Public Market Fit
Company
Business
Model Fit
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
Proprietary and Confidential 16
Whiteboard:
startupsecrets.comRoadmap to Success @underscorevc
Project, Org, Company Name
 Team
• Team Member Names & Backgrounds
 Why uniquely qualified to address this problem / opportunity
 Value Prop
• Problem you’re solving
 Product / Service
 Vision
• Market need
 Evolution in several years
 How will you lead it
Create Roadmap – TIMELINE
– Ideation
– Confirmation
– Creation
– Validation / Iteration
– Repeatability
– Scalability
– Profitability
– Predictability
Who? Why? How? What? When?
Proprietary and Confidential
Roadmap to Success
Proprietary and Confidential
What are you missing?
How much of this is incomplete or missing?
 Team
 Value Proposition
 Product
 Go-To-Market
 Business Model
… and many others
38
Proprietary and Confidential
Planning for the perfect pitch…
How much of this is incomplete or missing?
 Team
 Value Proposition
 Product
 Go-To-Market
 Business Model
… and many others
MONEY? See “Funding Strategies To Go The Distance”
39
Proprietary and Confidential
Incomplete stand outs are better than
complete stand ups!
 We looking for outstanding:
• People
• Technology or other disruption
• Market opportunity
 One outstanding of the above literally stands out vs. all good, but none great
 We don’t expect complete
• Team
• Product
• Value prop
• GTM plan
• Business Model
 Entrepreneurs don’t need all the answers!
• Self aware, listening, leaders…
40
Proprietary and Confidential 41
Do you have the right questions?
Proprietary and Confidential
Startup
Secrets
Workshops
Full descriptions of each at
StartupSecrets.com
1. Startup Roadmap
2. Building a Compelling Value Proposition
3. Company Formation 1: Vision, Mission,
Culture
4. Company Formation 2: Hiring
5. Game Changing Business Models
6. Go to Market 1: Strategy
7. Go to Market 2: Tactics
8. Getting Behind the Perfect Investor Pitch
9. Funding Strategies to go the Distance
10. Turning Products into Companies
11. Have you Got What It Takes?
12. Mastering Mutual Mentorship
Proprietary and Confidential
T 617.303.0064
@underscorevc
53 State Street,
10th Floor, Boston, MA 02109,
USA

Contenu connexe

Tendances

What's Your Roadmap to Success?
What's Your Roadmap to Success?What's Your Roadmap to Success?
What's Your Roadmap to Success?Startup Secrets
 
Value Proposition – Case – Diagnostics for All
Value Proposition – Case – Diagnostics for AllValue Proposition – Case – Diagnostics for All
Value Proposition – Case – Diagnostics for AllMichael Skok
 
Building a Compelling Value Proposition - Competitive Advantage for Startups
Building a Compelling Value Proposition - Competitive Advantage for StartupsBuilding a Compelling Value Proposition - Competitive Advantage for Startups
Building a Compelling Value Proposition - Competitive Advantage for StartupsMichael Skok
 
Startup Secrets - Turning Products into Companies
Startup Secrets - Turning Products into CompaniesStartup Secrets - Turning Products into Companies
Startup Secrets - Turning Products into CompaniesMichael Skok
 
Culture, Vision / Mission
Culture, Vision / MissionCulture, Vision / Mission
Culture, Vision / MissionMichael Skok
 
Startup Secrets Case Study: Actuality Systems
Startup Secrets Case Study: Actuality SystemsStartup Secrets Case Study: Actuality Systems
Startup Secrets Case Study: Actuality SystemsMichael Skok
 
Company Formation - Foundations for an Enduring Company - Competitive Advanta...
Company Formation - Foundations for an Enduring Company - Competitive Advanta...Company Formation - Foundations for an Enduring Company - Competitive Advanta...
Company Formation - Foundations for an Enduring Company - Competitive Advanta...Michael Skok
 
Startup Secrets - Have you got what it takes?
Startup Secrets - Have you got what it takes?Startup Secrets - Have you got what it takes?
Startup Secrets - Have you got what it takes?Michael Skok
 
Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value PropositionStartup Secrets
 
Turning Products Into Companies
Turning Products Into CompaniesTurning Products Into Companies
Turning Products Into CompaniesMichael Skok
 
Startup Secrets - Vision, Mission, Culture
Startup Secrets - Vision, Mission, CultureStartup Secrets - Vision, Mission, Culture
Startup Secrets - Vision, Mission, CultureMichael Skok
 
Startup Secrets - Funding Strategies to Go the Distance
Startup Secrets - Funding Strategies to Go the DistanceStartup Secrets - Funding Strategies to Go the Distance
Startup Secrets - Funding Strategies to Go the DistanceMichael Skok
 
Customer Success: The Power of One
Customer Success: The Power of OneCustomer Success: The Power of One
Customer Success: The Power of OneMichael Skok
 
Startup Secrets - Getting Behind the Perfect Investor Pitch
Startup Secrets - Getting Behind the Perfect Investor PitchStartup Secrets - Getting Behind the Perfect Investor Pitch
Startup Secrets - Getting Behind the Perfect Investor PitchMichael Skok
 
Startup Secrets - Building a Compelling Value Proposition
Startup Secrets - Building a Compelling Value PropositionStartup Secrets - Building a Compelling Value Proposition
Startup Secrets - Building a Compelling Value PropositionMichael Skok
 
Startup Secrets - Hiring A+ Talent
Startup Secrets - Hiring A+ TalentStartup Secrets - Hiring A+ Talent
Startup Secrets - Hiring A+ TalentMichael Skok
 
Turning Products into Companies
Turning Products into CompaniesTurning Products into Companies
Turning Products into CompaniesMichael Skok
 
Building a compelling value proposition
Building a compelling value propositionBuilding a compelling value proposition
Building a compelling value propositionMichael Skok
 
Mastering Mutual Mentorship
Mastering Mutual MentorshipMastering Mutual Mentorship
Mastering Mutual MentorshipMichael Skok
 
Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value PropositionStartup Secrets
 

Tendances (20)

What's Your Roadmap to Success?
What's Your Roadmap to Success?What's Your Roadmap to Success?
What's Your Roadmap to Success?
 
Value Proposition – Case – Diagnostics for All
Value Proposition – Case – Diagnostics for AllValue Proposition – Case – Diagnostics for All
Value Proposition – Case – Diagnostics for All
 
Building a Compelling Value Proposition - Competitive Advantage for Startups
Building a Compelling Value Proposition - Competitive Advantage for StartupsBuilding a Compelling Value Proposition - Competitive Advantage for Startups
Building a Compelling Value Proposition - Competitive Advantage for Startups
 
Startup Secrets - Turning Products into Companies
Startup Secrets - Turning Products into CompaniesStartup Secrets - Turning Products into Companies
Startup Secrets - Turning Products into Companies
 
Culture, Vision / Mission
Culture, Vision / MissionCulture, Vision / Mission
Culture, Vision / Mission
 
Startup Secrets Case Study: Actuality Systems
Startup Secrets Case Study: Actuality SystemsStartup Secrets Case Study: Actuality Systems
Startup Secrets Case Study: Actuality Systems
 
Company Formation - Foundations for an Enduring Company - Competitive Advanta...
Company Formation - Foundations for an Enduring Company - Competitive Advanta...Company Formation - Foundations for an Enduring Company - Competitive Advanta...
Company Formation - Foundations for an Enduring Company - Competitive Advanta...
 
Startup Secrets - Have you got what it takes?
Startup Secrets - Have you got what it takes?Startup Secrets - Have you got what it takes?
Startup Secrets - Have you got what it takes?
 
Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value Proposition
 
Turning Products Into Companies
Turning Products Into CompaniesTurning Products Into Companies
Turning Products Into Companies
 
Startup Secrets - Vision, Mission, Culture
Startup Secrets - Vision, Mission, CultureStartup Secrets - Vision, Mission, Culture
Startup Secrets - Vision, Mission, Culture
 
Startup Secrets - Funding Strategies to Go the Distance
Startup Secrets - Funding Strategies to Go the DistanceStartup Secrets - Funding Strategies to Go the Distance
Startup Secrets - Funding Strategies to Go the Distance
 
Customer Success: The Power of One
Customer Success: The Power of OneCustomer Success: The Power of One
Customer Success: The Power of One
 
Startup Secrets - Getting Behind the Perfect Investor Pitch
Startup Secrets - Getting Behind the Perfect Investor PitchStartup Secrets - Getting Behind the Perfect Investor Pitch
Startup Secrets - Getting Behind the Perfect Investor Pitch
 
Startup Secrets - Building a Compelling Value Proposition
Startup Secrets - Building a Compelling Value PropositionStartup Secrets - Building a Compelling Value Proposition
Startup Secrets - Building a Compelling Value Proposition
 
Startup Secrets - Hiring A+ Talent
Startup Secrets - Hiring A+ TalentStartup Secrets - Hiring A+ Talent
Startup Secrets - Hiring A+ Talent
 
Turning Products into Companies
Turning Products into CompaniesTurning Products into Companies
Turning Products into Companies
 
Building a compelling value proposition
Building a compelling value propositionBuilding a compelling value proposition
Building a compelling value proposition
 
Mastering Mutual Mentorship
Mastering Mutual MentorshipMastering Mutual Mentorship
Mastering Mutual Mentorship
 
Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value Proposition
 

Similaire à Startup Secrets - Roadmap to Success

Have You Got What It Takes?
Have You Got What It Takes?Have You Got What It Takes?
Have You Got What It Takes?Startup Secrets
 
Introduction to Entrepreneurial Management - Entrepreneurship 101
Introduction to Entrepreneurial Management - Entrepreneurship 101Introduction to Entrepreneurial Management - Entrepreneurship 101
Introduction to Entrepreneurial Management - Entrepreneurship 101MaRS Discovery District
 
Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...www.securitysystems.best
 
B2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfB2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfMohammad Shaar
 
Funding Strategies to Go the Distance
Funding Strategies to Go the DistanceFunding Strategies to Go the Distance
Funding Strategies to Go the DistanceStartup Secrets
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
 
Getting Behind the Perfect Investor Pitch
Getting Behind the Perfect Investor PitchGetting Behind the Perfect Investor Pitch
Getting Behind the Perfect Investor PitchStartup Secrets
 
WebSummit 2018 - 9 Secrets for Startup Success
WebSummit 2018 - 9 Secrets for Startup SuccessWebSummit 2018 - 9 Secrets for Startup Success
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
 
Zero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionZero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionDavid Skok
 
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older versionDavid Skok
 
Are You Happy With 'Typical' Sales... or Do You Want More?
Are You Happy With 'Typical' Sales... or Do You Want More?Are You Happy With 'Typical' Sales... or Do You Want More?
Are You Happy With 'Typical' Sales... or Do You Want More?Neil Fletcher
 
Not your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddNot your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
 
Processes for Agency Profitability
Processes for Agency ProfitabilityProcesses for Agency Profitability
Processes for Agency ProfitabilityEric Pratt
 
Dave Kellogg's Slides at a Private Equity Group Sales & Marketing Summit
Dave Kellogg's Slides at a Private Equity Group Sales & Marketing SummitDave Kellogg's Slides at a Private Equity Group Sales & Marketing Summit
Dave Kellogg's Slides at a Private Equity Group Sales & Marketing SummitDave Kellogg
 
Imperial College - Early Stage Investment
Imperial College - Early Stage InvestmentImperial College - Early Stage Investment
Imperial College - Early Stage InvestmentMatthew Stafford
 
Innovation Management - 5 stage approach
Innovation Management - 5 stage approachInnovation Management - 5 stage approach
Innovation Management - 5 stage approachLars Crama
 
Starting-Up Your Business
Starting-Up Your BusinessStarting-Up Your Business
Starting-Up Your Businessaival.com
 

Similaire à Startup Secrets - Roadmap to Success (20)

Roadmap to Success
Roadmap to Success Roadmap to Success
Roadmap to Success
 
Have You Got What It Takes?
Have You Got What It Takes?Have You Got What It Takes?
Have You Got What It Takes?
 
Introduction to Entrepreneurial Management - Entrepreneurship 101
Introduction to Entrepreneurial Management - Entrepreneurship 101Introduction to Entrepreneurial Management - Entrepreneurship 101
Introduction to Entrepreneurial Management - Entrepreneurship 101
 
Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...Original investors idea ; startup level survival education funding strategy, ...
Original investors idea ; startup level survival education funding strategy, ...
 
B2B Startup Roadmap.pdf
B2B Startup Roadmap.pdfB2B Startup Roadmap.pdf
B2B Startup Roadmap.pdf
 
Funding Strategies to Go the Distance
Funding Strategies to Go the DistanceFunding Strategies to Go the Distance
Funding Strategies to Go the Distance
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth
 
Lean ing
Lean   ingLean   ing
Lean ing
 
Getting Behind the Perfect Investor Pitch
Getting Behind the Perfect Investor PitchGetting Behind the Perfect Investor Pitch
Getting Behind the Perfect Investor Pitch
 
WebSummit 2018 - 9 Secrets for Startup Success
WebSummit 2018 - 9 Secrets for Startup SuccessWebSummit 2018 - 9 Secrets for Startup Success
WebSummit 2018 - 9 Secrets for Startup Success
 
Zero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionZero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First Section
 
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version9 Steps to Repeatable, Scalable, & Profitable Growth - older version
9 Steps to Repeatable, Scalable, & Profitable Growth - older version
 
Are You Happy With 'Typical' Sales... or Do You Want More?
Are You Happy With 'Typical' Sales... or Do You Want More?Are You Happy With 'Typical' Sales... or Do You Want More?
Are You Happy With 'Typical' Sales... or Do You Want More?
 
Not your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddNot your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
 
Processes for Agency Profitability
Processes for Agency ProfitabilityProcesses for Agency Profitability
Processes for Agency Profitability
 
Dave Kellogg's Slides at a Private Equity Group Sales & Marketing Summit
Dave Kellogg's Slides at a Private Equity Group Sales & Marketing SummitDave Kellogg's Slides at a Private Equity Group Sales & Marketing Summit
Dave Kellogg's Slides at a Private Equity Group Sales & Marketing Summit
 
When the Boardroom is Bits
When the Boardroom is BitsWhen the Boardroom is Bits
When the Boardroom is Bits
 
Imperial College - Early Stage Investment
Imperial College - Early Stage InvestmentImperial College - Early Stage Investment
Imperial College - Early Stage Investment
 
Innovation Management - 5 stage approach
Innovation Management - 5 stage approachInnovation Management - 5 stage approach
Innovation Management - 5 stage approach
 
Starting-Up Your Business
Starting-Up Your BusinessStarting-Up Your Business
Starting-Up Your Business
 

Plus de Michael Skok

Startup Secrets - Mastering Mutual Mentorship
Startup Secrets - Mastering Mutual MentorshipStartup Secrets - Mastering Mutual Mentorship
Startup Secrets - Mastering Mutual MentorshipMichael Skok
 
Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...
Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...
Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...Michael Skok
 
2016 Innovation Roundtable Keynote by Michael Skok
2016 Innovation Roundtable Keynote by Michael Skok2016 Innovation Roundtable Keynote by Michael Skok
2016 Innovation Roundtable Keynote by Michael SkokMichael Skok
 
Re-evaluating growth...
Re-evaluating growth...Re-evaluating growth...
Re-evaluating growth...Michael Skok
 
3 Skills to Master the gift of Mutual Mentorship
3 Skills to Master the gift of Mutual Mentorship3 Skills to Master the gift of Mutual Mentorship
3 Skills to Master the gift of Mutual MentorshipMichael Skok
 
2014 Future of Cloud Computing - 4th Annual Survey Results
2014 Future of Cloud Computing - 4th Annual Survey Results2014 Future of Cloud Computing - 4th Annual Survey Results
2014 Future of Cloud Computing - 4th Annual Survey ResultsMichael Skok
 
2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey results2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey resultsMichael Skok
 
Andy Jassy Illuminates Amazon Web Services
Andy Jassy Illuminates Amazon Web ServicesAndy Jassy Illuminates Amazon Web Services
Andy Jassy Illuminates Amazon Web ServicesMichael Skok
 
Company Formation: Hiring
Company Formation: HiringCompany Formation: Hiring
Company Formation: HiringMichael Skok
 
Value Proposition – Case – Disqus
Value Proposition – Case – DisqusValue Proposition – Case – Disqus
Value Proposition – Case – DisqusMichael Skok
 
Startup Secrets: Raising Funding - Case – Givology
Startup Secrets: Raising Funding - Case – GivologyStartup Secrets: Raising Funding - Case – Givology
Startup Secrets: Raising Funding - Case – GivologyMichael Skok
 

Plus de Michael Skok (12)

Startup Secrets - Mastering Mutual Mentorship
Startup Secrets - Mastering Mutual MentorshipStartup Secrets - Mastering Mutual Mentorship
Startup Secrets - Mastering Mutual Mentorship
 
Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...
Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...
Funding Strategies to go the Distance – Case – Endeca: By Steve Papa, founder...
 
2016 Innovation Roundtable Keynote by Michael Skok
2016 Innovation Roundtable Keynote by Michael Skok2016 Innovation Roundtable Keynote by Michael Skok
2016 Innovation Roundtable Keynote by Michael Skok
 
Re-evaluating growth...
Re-evaluating growth...Re-evaluating growth...
Re-evaluating growth...
 
3 Skills to Master the gift of Mutual Mentorship
3 Skills to Master the gift of Mutual Mentorship3 Skills to Master the gift of Mutual Mentorship
3 Skills to Master the gift of Mutual Mentorship
 
2014 Future of Cloud Computing - 4th Annual Survey Results
2014 Future of Cloud Computing - 4th Annual Survey Results2014 Future of Cloud Computing - 4th Annual Survey Results
2014 Future of Cloud Computing - 4th Annual Survey Results
 
2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey results2014 Future of Open Source - 8th Annual Survey results
2014 Future of Open Source - 8th Annual Survey results
 
Andy Jassy Illuminates Amazon Web Services
Andy Jassy Illuminates Amazon Web ServicesAndy Jassy Illuminates Amazon Web Services
Andy Jassy Illuminates Amazon Web Services
 
Company Formation: Hiring
Company Formation: HiringCompany Formation: Hiring
Company Formation: Hiring
 
Value Proposition – Case – Disqus
Value Proposition – Case – DisqusValue Proposition – Case – Disqus
Value Proposition – Case – Disqus
 
How I Hire
How I HireHow I Hire
How I Hire
 
Startup Secrets: Raising Funding - Case – Givology
Startup Secrets: Raising Funding - Case – GivologyStartup Secrets: Raising Funding - Case – Givology
Startup Secrets: Raising Funding - Case – Givology
 

Dernier

UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 

Dernier (20)

UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 

Startup Secrets - Roadmap to Success

  • 1. Proprietary and Confidential START UP SECRETS An insider’s guide to unfair competitive advantage Roadmap to Success @underscorevc startupsecrets.com
  • 2. Proprietary and Confidential Have a Question? Tweet it! 2startupsecrets.comRoadmap to Success @underscorevc @underscorevc #startupsecrets
  • 3. Proprietary and Confidential  Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my (idea/project/opportunity) fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers!  What are YOUR questions ? 3 Why are we here? startupsecrets.comRoadmap to Success @underscorevc
  • 4. Proprietary and Confidential  Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my (idea/project/opportunity) fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers!  Startup Secrets as a series is designed to bring these questions to life in practical frameworks and case studies… • So we designed this workshop as a Roadmap to Success  and in turn therefore to the Startup Secrets series as a whole 4 Why are we here? startupsecrets.comRoadmap to Success @underscorevc
  • 5. Proprietary and Confidential Macro: Building an enduring company… 5startupsecrets.comRoadmap to Success @underscorevc Vision / Mission Value Prop R o a d m a p Enduring Company Startup … … … …
  • 7. Proprietary and Confidential A good first step… 7startupsecrets.comRoadmap to Success @underscorevc Some kind of ROADMAP to execute from Might take many forms for different audiences Product Roadmap? Business Plan? Investor Pitch Deck? … or even a Napkin Sketch! It will almost certainly be wrong! But it can’t be mindless, it needs to be mindful! So you have some straw man, or baseline to work from
  • 8. Proprietary and Confidential Steps: 8startupsecrets.comRoadmap to Success @underscorevc Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
  • 9. Proprietary and Confidential Each Step: Reduce Risk, Increase Value 9startupsecrets.comRoadmap to Success @underscorevc Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
  • 10. Proprietary and Confidential Reality - Iteration 10startupsecrets.comRoadmap to Success @underscorevc Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
  • 11. Proprietary and Confidential  What will yours be? 11 The roadmap to success… startupsecrets.comRoadmap to Success @underscorevc Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation
  • 12. Proprietary and Confidential  What will yours be? • Expect the unexpected… 12 The roadmap to success… startupsecrets.comRoadmap to Success @underscorevc Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation Outlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs Leverage? Re- Creation (See LinkedIn article here) Startup Euphoria
  • 13. Proprietary and Confidential  What will yours be? • Expect the unexpected…  Longer, harder, maybe even bigger 13 The roadmap to success… startupsecrets.comRoadmap to Success @underscorevc Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation Outlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs Leverage? Re- Creation Startup Euphoria
  • 15. Proprietary and Confidential 15 Milestones startupsecrets.comRoadmap to Success @underscorevc Increasing VALUE DecreasingRISK Product Market Fit Prototype Problem Fit Value Prop Idea Fit MVP & MVS Customer Fit Company Execution Fit Company Public Market Fit Company Business Model Fit Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
  • 16. Proprietary and Confidential 16 Whiteboard: startupsecrets.comRoadmap to Success @underscorevc Project, Org, Company Name  Team • Team Member Names & Backgrounds  Why uniquely qualified to address this problem / opportunity  Value Prop • Problem you’re solving  Product / Service  Vision • Market need  Evolution in several years  How will you lead it Create Roadmap – TIMELINE – Ideation – Confirmation – Creation – Validation / Iteration – Repeatability – Scalability – Profitability – Predictability Who? Why? How? What? When?
  • 18. Proprietary and Confidential What are you missing? How much of this is incomplete or missing?  Team  Value Proposition  Product  Go-To-Market  Business Model … and many others 38
  • 19. Proprietary and Confidential Planning for the perfect pitch… How much of this is incomplete or missing?  Team  Value Proposition  Product  Go-To-Market  Business Model … and many others MONEY? See “Funding Strategies To Go The Distance” 39
  • 20. Proprietary and Confidential Incomplete stand outs are better than complete stand ups!  We looking for outstanding: • People • Technology or other disruption • Market opportunity  One outstanding of the above literally stands out vs. all good, but none great  We don’t expect complete • Team • Product • Value prop • GTM plan • Business Model  Entrepreneurs don’t need all the answers! • Self aware, listening, leaders… 40
  • 21. Proprietary and Confidential 41 Do you have the right questions?
  • 22. Proprietary and Confidential Startup Secrets Workshops Full descriptions of each at StartupSecrets.com 1. Startup Roadmap 2. Building a Compelling Value Proposition 3. Company Formation 1: Vision, Mission, Culture 4. Company Formation 2: Hiring 5. Game Changing Business Models 6. Go to Market 1: Strategy 7. Go to Market 2: Tactics 8. Getting Behind the Perfect Investor Pitch 9. Funding Strategies to go the Distance 10. Turning Products into Companies 11. Have you Got What It Takes? 12. Mastering Mutual Mentorship
  • 23. Proprietary and Confidential T 617.303.0064 @underscorevc 53 State Street, 10th Floor, Boston, MA 02109, USA

Notes de l'éditeur

  1. In the real world you’d iterate Today we’re going to do a workshop to allow you to build a value proposition
  2. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  3. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  4. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  5. In the real world you’d iterate Today we’re going to do a workshop to allow you to build a value proposition
  6. Customer problem or need
  7. Customer problem or need
  8. To entertain you along the way, as this is  pretty dry subject, I will tell a story, as that is often a key element of any presentation. Usually it’s a story about you and how you came to decide to devote your working life to this new idea. In my case it is the story of a recent trip I made and you can try to guess where I was and then as you do I’ll tell you my story. It's in italics if you want to skip it during this read and just focus on the main slides So here is my starting point on that journey. It was a hazy morning. I really couldn’t see much except a few glimpses of the fall foliage. But I’ll tell you it wasn’t New England as you can probably tell from the terrain.
  9. But where should you start in your Pitch? Just like I did here, give an Agenda of what you’re going to cover, mainly to set expectations. What expectations you ask? Well, given my comment earlier that presentations often replace business plans, it’s important to set out your pitch. Is it a comprehensive coverage of your business that will go into detail covering your entire business plan, or is it brief introduction to your business to encourage your audience to learn more in person? Or is it something in between like an update to your current stakeholders on progress in the business with an interim capital raise? Whatever the case, present your agenda and set your audience’s expectations clearly so you can exceed them with that Steve Job’s like zeal for “one more thing” to put your audience over the top.
  10. Ash’s initial idea
  11. Ash’s initial idea
  12. Amazon
  13. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  14. For Great Wall of China, the value proposition was really quite simple, protect the Chinese from the northern nomadic invaders like the Mongols or risk losing their country. And as I walked along the Jinshangling section, I could not help but be struck by the domineering watchtowers, of which there were no less than 67 on this section alone.
  15. In this picture I capture a section of the wall where the contrast between the new bricks on the left and the old bricks on the right is clear. Your value proposition should be equally clear.
  16. However you describe your value proposition, ensure your audience really “gets it”, before proceeding.  And be careful not to make any assumptions here, that may come out of your familiarity with the opportunity. Instead be explicit about what could  simply not be done without the solution you are proposing and why that is so compelling.  (One other word of caution here. Many entrepreneurs, particularly technically driven thinkers spend too long on this section of the pitch. Just present it and don't try to describe every detail of the solution, no matter how proud you are of it! Present just enough to be clear as to why it is a breakthrough. And then use outside examples as proof points. See later on for more of this. ) You can test you value proposition without buiding a product by trying out this story and validating what customers are experiencing now, and what they would pay to get to the “after” scenario…
  17. This  should lead you up to describing your vision, for how the market will evolve and how you plan to lead it.   Vision is very important to us, because you will usually be looking at  markets that will emerge over many years.   And  because it will be important to be early  into a market to lead the  it, we look for entrepreneurs who have the vision to see how it will unfold into a big opportunity down the road. What are the possibilities opened up by your vision?
  18. NOTE: Hyperlink is in the diagram