1. SEO and Marketing
By,
Amith

2. Agenda
1
2
What, Why SEO?
Search Engines
3
Search Engine Optimization
4
SEO Techniques
5
SEO Don’ts
6
Google Webmaster Tools
7
Google Analytics

3. What, Why SEO?
• Search Engine Optimization is all about getting your site ranked high
in search results.
• Ranking up in search engine result will always attract more visitors
to your site.
•
A website which is not shown up in a search result is almost like
that the website doesn’t exist at all.

4. Search Engines
• Over 93% of internet users use Search engine to filter the
information available.
• 75% of users never scroll past the first page of search results.
Among them 63% of the users prefer to click only the first 3 results
which are often called the “Golden Triangle” listing.

5. Paid Ads vs. Organic Results

6. Search Engine Types
• Crawler Based
• Human Powered

7. Indexing
• Placement of keywords
• Keyword count in a page
• Are the pages linked from here also has the keyword?

8. Optimization Technique
• On Page Optimization
• Off Page Optimization

9. On Page Optimization
• Keyword Targeting should be relevant to
– The business
– The content of the site
– The potential customers being targeted
• Before finalizing any keyword it is essential to ensure the following
features,
– Traffic for that keyword
– Wealth of the keyword

10. Re-phrase the content
• Before
– In this article I am going to give tips about search engine optimization.
• After
– Search Engine Optimization(SEO) is one of the most important topics, in this
article I am going to write some SEO Tips and Tricks
• Tool
– http://tools.seobook.com/general/keyword-density/

11. On Page HTML Entities
• Title Tag
– <title>TNEA.Explorer </title>
• Meta Tag
– <meta name="description" content="TNEA Explorer provides you list of possible
engineering colleges you can get in the Admissions 2013 based on your cut off
mark and community">

12. On Page HTML Entities
• Meta Revisit
– <meta name="revisit-after" content="30 days">
• Image Alt
– <img src=“my-pic.jpg” alt=“my-name” />

13. On Page HTML Entities
• Meta Revisit
– <meta name="revisit-after" content="30 days">
• H1 tag
– <h1>TNEA · Explorer</h1>

14. Off Page Optimization
• The number of inbound links to the site
• Back links from other sites
• Social media sharing
• Active involvement in relevant community conversations like
blogging
• Adding links to directories like Open Directory

15. Sitemap
• Attributes
–
–
–
–
URL location
The last updated date of a page
Frequency of its change
Priority
• File Format
<?xml version="1.0" encoding="utf-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url>
<loc>http://example.com/</loc>
<lastmod>2014-01-01</lastmod>
<changefreq>daily</changefreq>
<priority>0.8</priority>
</url>
</urlset>
Sitemap generator - http://www.xml-sitemaps.com

16. Robots
• Robots.txt This is a simple text file placed inside the root directory of
any site and contains what is known as Robots Exclusion Protocol.
• File Format
User-agent: *
Allow:/
User-agent: Mediapartners-Google*
Allow: /
User-agent: Googlebot-Image
Allow: /
User-agent: Adsbot-Google
Allow: /

17. SEO Don’ts
• Keyword stuffing
• Cloaking
• Duplicate contents
• Incorrect robots.txt
• Hidden Text
• Title Stacking

18. Google Webmaster Tool
• Helps to identify crawling errors.
• Helps to upload sitemap file.
• Analyze and generate robots file.
• Helps to remove unwanted URL’s.
• Get a glimpse how Google bot sees the page.
• Get tips to improve site performance.

19. Google Analytics

20. Useful Tools
•
http://adwords.google.com/ko/KeywordPlanner/Home
•
http://www.google.com/trends/
•
http://tools.seobook.com/general/keyword-density/
•
http://www.google.com/webmasters/
•
http://www.xml-sitemaps.com/
•
http://www.ranks.nl/
•
http://marketing.grader.com/
•
http://www.seochat.com/

21. ?

22. THANK YOU!
https://www.facebook.com/mkamithkumar
https://github.com/itsamiths
https://twitter.com/Im_Amith
http://bloggerclubb.blogspot.in/
http://tneaexplorer.in/