Mk

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mkcheuk

Business Technology

Product

Kobo Vox Kobo Touch Kobo Wi Fi
• Vivid 7" multimedia screen • 6" glare-free E Ink screen • 6" glare-free E Ink screen
• Brilliant color books for all ages • Natural touch navigation • Adjustable fonts and views
• New social reading experience • Earn awards and share your • Long lasting battery
• Web, email and apps for Android™! Reading Life™ to Facebook® • Includes 100 free classics

Pricing

Pricing Strategies
-Product line pricing
-Captive-product pricing
-Psychological pricing

£149.99 £79.99 £59.99

Place Online and Physical Shop

550 High Street stores
440 Travel outlets stores

Conclusion

-3 eReaders and Online store

-3 Pricing Strategies to attract customers

-Extending their market of place

-Focus on BTL promotion

Recommendations

1.More ATL promotional activities

2.Increase their sales place

3.Provide more languages

4.Offer more types of book

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