6. Meltwater Future of Content Survey
Companies attitude to social media
• International survey
More visionary More averse
100%
6%
14% 14% 12% 8%
90%
22% 8%
27%
• 450 companies across the world
80%
14% 16%
22% 24%
70%
20% 36%
Visionaires
60%
30%
• Non-clients, across industries
50%
42% 26%
32%
18% Followers
and sectors
40%
36%
13%
18%
Catching up
30%
13% 14% 18% Reluctants
20%
16% 44% Averse
•
10%
10%
10%
24% 24% 24% 28%
12%
0%
5%
7. The importance of monitoring buzz
around company / brand
Not at all
Not particularly Important
Important 3%
5%
Neither
Important /
unimportant
9%
Extremely
Important
43%
Quite
Important
41%