2. Services to capitalize
 Social Media Marketing
 Website Design
 Google Analytics
 Pay-per-click Advertising
 Blog Monitoring

3. Key Performance Indicator
 Number of new clients gained by Ingenex
 Size of new clients

4. Main Promotional Tactic
 Ingenex should focus on gaining a few large
corporations as clients
 Create personalized presentations for major
companies in the hope of landing a few big clients

5. Tools To Implement Strategy
 Focus on social media sites
 Advertising plans for Twitter and Facebook
 Customized advertising plans for each potential client

6. Example Strategy
 Adidas Twitter campaign to market new shoes
 Promotion designed to increase product awareness on
social media sites

7. Budget for Client Presentations
 A team will be required to work on each presentation
 Assuming an average hourly wage of $25 and a 25 hour
work period
 5 presentations would cost $15,625
 Allocating $10,000 for travel expenses, miscellaneous
costs, scheduling meetings/lunches

8. Budget for Smaller Scale
Advertising
 Advertising will be done based on pay per click with
the goal of targeting smaller clients
 Maximum cost per click set at $0.50
 Up to 50,000 clicks for a maximum of $25,000

9. Final Budget
 Total cost of $50,625
 Can be altered based on how long Ingenex would like
to continue the strategy
 Possibility of very high revenue for a simple and low
budget

10. Summary
 Main focus will be to gain a few large corporations as
clients
 Helping large corporations promote on social media
and receive feedback by monitoring blogs for them
 Continue to seek small scale clients for other services
such as web design
 Quick strategy will cost a little over $50,000