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The Value of
User Created Content
or, How Strangers are Communities You Haven’t Met Yet.
Mike Kmiec
Manager Service Develo...
The Personal Value of UCC
• The ‘user’ in ‘user-created content’.
• Tagging is the best example of this.
• Inherently pers...
Flickr
One photo, three cards.
Thirty-six tags.
Delicious: Everyone’s Tags
Delicious: My Tags
Tags in Libraries
More Tags in Libraries
Still More Tags in Libraries
The Collection Value of UCC
• Content that increases the
value of collection items;
• Especially in terms of findability.
...
Amazon.com
The Community Value of UCC
• Content that helps build a community of users.
• Inspired by existing items;
• Built on exist...
Communication vs. Conversation
‘Communication is the sharing
of created meaning;
conversation is the creation
of shared me...
‘Libraries are in the
conversation business.’
The Conversation: Wikipedia
Community: Beyond Brown Paper
Community: Kete Christchurch
Community: Kete New Plymouth
Community: Kete New Plymouth
Community: Kete West Coast
How to Make it Work
• They’re volunteers. Don’t forget that.
• Make it easy; make it fun.
• Encourage them.
Things to Consider…
• To login or remain anonymous?
• To moderate or not?
• How to make user created content discoverable?...
Kia Ora
Questions? Comments? Concerns?
mike.kmiec@natlib.govt.nz
Image credit:http://www.flickr.com/photos/aur2899/3342467...
LIANZA 2010 - The Value of User Created Content
LIANZA 2010 - The Value of User Created Content
LIANZA 2010 - The Value of User Created Content
LIANZA 2010 - The Value of User Created Content
LIANZA 2010 - The Value of User Created Content
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LIANZA 2010 - The Value of User Created Content

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Presentation from LIANZA 2010.

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LIANZA 2010 - The Value of User Created Content

  1. 1. The Value of User Created Content or, How Strangers are Communities You Haven’t Met Yet. Mike Kmiec Manager Service Development and Support National Library of New Zealand Te Puna Mātauranga o Aotearoa 30 November 2010 http://creativecommons.org/licenses/by-nc-sa/3.0/nz/
  2. 2. The Personal Value of UCC • The ‘user’ in ‘user-created content’. • Tagging is the best example of this. • Inherently personal; • Sometimes not very helpful, unless you’re the one who’s tagged the item. • For example…
  3. 3. Flickr
  4. 4. One photo, three cards.
  5. 5. Thirty-six tags.
  6. 6. Delicious: Everyone’s Tags
  7. 7. Delicious: My Tags
  8. 8. Tags in Libraries
  9. 9. More Tags in Libraries
  10. 10. Still More Tags in Libraries
  11. 11. The Collection Value of UCC • Content that increases the value of collection items; • Especially in terms of findability. • For example…
  12. 12. Amazon.com
  13. 13. The Community Value of UCC • Content that helps build a community of users. • Inspired by existing items; • Built on existing items. • ‘I know that person…’ • ‘I was there when…’ • ‘Here’s what this means to us…’
  14. 14. Communication vs. Conversation ‘Communication is the sharing of created meaning; conversation is the creation of shared meaning.’
  15. 15. ‘Libraries are in the conversation business.’
  16. 16. The Conversation: Wikipedia
  17. 17. Community: Beyond Brown Paper
  18. 18. Community: Kete Christchurch
  19. 19. Community: Kete New Plymouth
  20. 20. Community: Kete New Plymouth
  21. 21. Community: Kete West Coast
  22. 22. How to Make it Work • They’re volunteers. Don’t forget that. • Make it easy; make it fun. • Encourage them.
  23. 23. Things to Consider… • To login or remain anonymous? • To moderate or not? • How to make user created content discoverable? • What about preservation of user created content? • How to monitor usage statistics? • If you build it, they may not come.
  24. 24. Kia Ora Questions? Comments? Concerns? mike.kmiec@natlib.govt.nz Image credit:http://www.flickr.com/photos/aur2899/3342467118/ Image Credits http://www.flickr.com/photos/firepile/1143761379/ http://www.flickr.com/photos/jeremybrooks/2607978460/ http://www.flickr.com/photos/manicomi/2389757333/ http://www.flickr.com/photos/re-ality/239136046/ http://www.flickr.com/photos/tom_twinhelix/4531795799/ http://www.flickr.com/photos/zakmc/1172049389/ http://www.flickr.com/photos/mymollypop/2645590591/ http://www.flickr.com/photos/practicalowl/2600420085/ http://www.flickr.com/photos/krzysztof86/2965102970/ http://www.flickr.com/photos/mbiddulph/3296237034/ References http://bit.ly/TheValueOfUCC

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