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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
The PowerPoint presentation in which our newest intern, John, used for his "Internship Progress Report Presentation." Not only colorful and creative, this "progress report" was a good idea and is definitely something we will be having future interns compose and present as well.
My Opinion Thus Far• Different than I thought• Lots of hands on experience• Learning a lot• Figuring out I’m not as good at some things as I thought• Getting better at many skills I considered myself to already have
Skills I’ve Been Improving:• Multi-tasking skills• Time management skills• Computer skills (Excel, Outlook)• Social media skills (Twitter)• Note taking• Research
What I’ve Learned• Marketing is not just getting your name out there to as many people as possible in an attention-grabbing way.-It’s getting the right messages out to the right audiences, so what you say “resonates.”
What I’ve Learned (continued…)• Social media practices:-The time of day that you post matters-Where to insert links in posts-Importance of hash tags on Twitter• Webpage practices:-How to incorporate tags-Blog is the best way to drive traffic to site (by always putting in new content).• Marketing tactics:-Touchpoint Calendars-Press Releases-Speaking Engagements-Web pages-Social media-Direct mailers
What I’ve Learned (continued…)• A lot of random information about different companies, industries, and economic opportunities.-Roofing (Division 7)-Online staff scheduling (eWeb Schedule)-Nonprofits (Proctor)-Utica Shale
Experience I Still Want• Writing press releases• Copywriting• More interaction with clients (still feel kind of uncomfortable and want to overcome that)
I Still Want to Learn…• The how and why of the marketing process.(I see it in action, but I’d like it to be explained)Examples:“This is why we do this…”“This is how we go about doing that…”
My Biggest Surprises• B2B Marketing is not “sexy.”-Very methodical and formulaic.-Not slogans and funny ads, it’s touch point calendars, informational direct mailers, etc• How much detail goes into everything.-Wording (Example: “Ground-zero.”)-Design
My Personal Review-Working hard, putting in lots of hours, meeting all deadlines, turning out quality work, always on time (if not early), can-do mentality, but…STILL ROOM FOR IMPROVEMENT:Have more potential than just meeting expectations and doing projects that are assigned to me.I plan to:-Get faster at the work I’m given-Go from a “can-do” to a “go getter” mentality-Use my talent to shine on several projects I wish to take on in my down time (marketing MW, MW social media, creative work for Candle Lab)
• Feedback?-What I’m doing Your Input: right…-What I’m doing wrong…• Advice?-What you wish someone would have told you when you first started here…