WHO WE ARE WHY JOIN EFMA
CHAIRMANSHIP
Develop new strategies to drive profitable growth in a new economic
environment1
Gain a clear understanding of key issues in the following areas:
Wallets & payments
m-banking
PFM/BFM
Insurance
New business models
Customer claims & support
Distribution
Distribution channels
Digital
Physical
Omnichannel
Marketing & Sales
Offer & pricing
Segmentation
Communication
Segments
SME
Affluent & Private
Strategy
Innovation
Operational excellence
Fintech
Customer
Retention
Acquisition
Cross-selling
2
FINANCE
Retail banks,
insurance firms
and Fintechs
collaborate
and co-create
the vision of the
future of financial
services
ASSOCIATION
non-profit
association
of institutions
leading
innovation in FS.
We are YOUR
professional
association
MANAGEMENT
Business,
Marketing,
Processes,
Transformation,
Innovation,
Payment,
Distribution,
Insurance
EXECUTIVES
2/3rds of our
community are
executives.
We inform,
connect, reward,
and train people
SHARE
A reliable network of
contacts is the best
answer to your ever-
changing professional
needs.
GET INSPIRED
Access a wide range
of information and
services to support the
transformation of your
business.
CONNECT
Meet senior decision-
makers with similar
levels of responsibility to
collaborate and share
views on reinventing your
business.
John Berry
CEO
at Efma
Yolande Piazza
CEO Citi FinTech
at Citi
& Chairwoman
at Efma
... and many more on www.efma.com/members
Created in 1971 by banks and insurers for their peers as an exclusive community,
Efma is a non-profit organization. It brings together thousands of retail banks, insurance
companies and other financial institutions from over 130 countries worldwide.
OUR MEMBERS

Innovation in Banking portal
www.efma.com/innovations
Innovation in Insurance portal
www.efma.com/innovationininsurance
Explore the innovation libraries
Get inspired
Submit your innovation
Benchmark against peers
Get recognized
Access a cutting-edge
collection of thousands of
worldwide innovations, best
practices and case studies1
Innovation in
Banking portal
Innovation in
Insurance portal
GET INSPIRED AND
STAY AHEAD OF THE CURVE
Find the best solutions
to suit your needs
2
INNOVATE
BENCHMARK
LEARN
FIND
The future is collaborative… build it
with Efma!
We have a dream to co-create a global
ecosystem, where the value proposition
lies in mutual collaboration between
financial institutions and start-ups.
Launched on May 17 2018 at the CCX
Forum, innovative start-ups (FinTechs,
InsurTechs, RegTechs...) are already
building the foundations of this virtual
marketplace by sharing their solutions
every day.
Enter a virtual marketplace of
ground-breaking start-ups worldwide
Discover cutting-edge trends in FinTech,
InsurTech, RegTech…
Get involved and let us help find your
perfect partner
www.fintechvisor.com
FinTech portal
Top 5 submitting institutions since creation

Efma articles: Stay informed on the latest initiatives and trends in the retail
financial services industry www.efma.com/articles
Speaker presentations and videos: Learn from the world’s leading experts
directly from your office, by accessing their presentations at our events.
Analyze your innovations via our portals, benchmark your institution
and compare your innovative strategies and capabilities with your peers
via our various types of content including reports, regional reviews,
champion series, innovation libraries and much more...
Access up-to-date financial services news and insights
from around the world
Benchmark your institution
With around 20 reports written each year in collaboration with leading
consulting companies and IT partners (Associate members) and our
Industry content hub, keep up-to-date on the latest market trends and
winning strategies developed on other continents. Download our reports
or watch the associated webinar to learn from the comfort of your office.
Efma also offers exclusive content to its members that can be used as
a unique resource for business transformation. These include regional
reviews, point of view, digests, and - new in 2019 - exclusive
webinar series, white papers, voice of the member and champion series.
This new exclusive content brings together a wide range of insights,
opinions and case studies to illustrate today’s challenges in the industry.
Increase your market knowledge
3
5
4
INNOVATE
BENCHMARK
LEARN
FIND CONNECT WITH SENIOR
DECISION-MAKERS
TO REINVENT
YOUR BUSINESS
Don’t let others build it for you!
Be part of a unique network of senior bankers and insurers to work together.
This unique benchmarking opportunity on a specific topic in a small group is
exclusively reserved for Efma members and is free of charge.
In order to increase the intensity and frequency
of peer exchanges at domestic level, Efma is
organizing exclusive Retail Banking Decision-
Makers Clubs in each major European country.
Club membership is strictly personal and reserved
for C-levels from Efma member institutions.
Build the future of your business with your peers
at Efma councils
Discuss with your C-level peers in a
relaxed environment
1
2
Check out the 8 topics for the councils and decide
which one fits your needs:
Affluent and Private Banking
Digital Channels
FinTech and Innovation
Insurance
Operational Excellence
Physical Channels
SME Banking
Innovative Payments (Launch in Nov 2019)
Find out more on www.efma.com/councils
Find out more on www.efma.com/clubs

Hold in-depth discussions on specific
business challenges you face with a
speaker, delegate, field expert or a
member of your choice:
via networking meetings with speakers
or delegates at Efma events
via expert meetings with recognized
industry specialists at Efma events
via onsite visits at member institutions
with Efma’s advice and introduction
Build a network of valuable
contacts during meetings
facilitated by Efma
5
Innovation Summit
COUNTRIES OF SPEAKERS PARTICIPANTS IN 2019
3% 64%
12%
7%
12%
SPEAKERS PARTICIPANTS’
COMPANY TYPES IN 2019
66%
FINANCIAL
INSTITUTIONS
18%
10%
RESEARCH
COMPANIES
6%
OTHER
GET RECOGNIZED
LEARN
EXCHANGE
CONNECT
Efma CongressBanking Innovation Awards Ceremony
Raise the profile of your team and put your innovative project in the
spotlight at annual contests and awards ceremonies organized by Efma
and an associate member:
Winners revealed at Insurance Innovation Awards online ceremony
on 17 June 2020
Winners revealed at Financial NewTech Challenge online ceremony
on 28 May 2020
More information coming soon for the Customer Insight and Growth
Banking Innovation Awards
The Awards Ceremonies are invitation-only events
Gain recognition for your best practices and interact
with fellow innovators
3 Efma is the association of choice for more than 3,300 retail
financial services companies in 130 countries. Our events are
designed to offer a trusted environment empowering 2250+
industry executives to learn and connect through sought-after case
studies, workshops, deep-dive sessions and online meetings.
efma.com/conferences
Get inspired by leading speakers and
connect with senior executives from around
the world at Efma’s international conferences
4
2%
FINTECH
PROVIDERS

Discover new horizons and get behind the
scenes during Efma learning expeditions
6
Get 33% OFF the basic fee for any Efma events (conferences, LE etc.)
Enjoy free access to conferences and their content with Premium Pass
(reserved for members) www.efma.com/premiumpass
Register your whole team with ePass discounts www.efma.com/epass
Attend free of charge any local meetings in emerging markets
1GET RECOGNIZED
LEARN
EXCHANGE
CONNECT In addition to exclusive information, wide-ranging resources
and great networking opportunities, the Efma community
offers its members much more!
New Advisory Services
- Efma academy: 1 or 2 days of interactive training at your premises
- Executive briefings: presentations of specific topics with in-depth case studies
- Private learning expeditions in destinations and/or institutions of your choice
www.efma.com/eas
Additional benefits released every year!
2Efma is thinking of its members and we will not only keep membership fees at
existing levels, but also offer you many extra services and much more exclusive
content through NEW initiatives:
New high-quality content and services
- Exclusive content written together with the new Editorial Committee:
Webinar series, white papers, voice of the members and champion series
- Industry content hub covering the latest market trends by Efma’s
Associate members
- Banking, Insurance FinTech portals: Additional features added to the
3 platforms dedicated to showcasing, benchmarking and awarding the most
cutting-edge projects in financial services
BE PART OF
AN INSPIRING
ENGAGED
COMMUNITY
This unique in-depth immersive experience opens up new
horizons in various regions around the world (learning
expeditions in New York, Toronto, Cape Town, San Francisco,
London, Dubai Abu Dhabi, Israel, Poland etc.).
You will learn from:
Leading banks
Cutting-edge tech labs
Academic research institutions
Fintech and major high tech companies
The Efma learning expeditions (LE) give you the inspiration
you need and help create lasting ties with your peers
www.efma.com/learningexpeditions
Check out the photo gallery from the learning expeditionsv to
Stockholm, Cape Town, New York and London
www.flickr.com/photos/efmaevents

Time is key! Update your topics and
email preferences on www.efma.com/
subscribe and choose to receive the latest
news in the financial services industry
on the topics that interest you most!
You can also opt for alerts to receive a
notice when any new content or event
is available, so that you can always be
up-to-date!
Efma keeps you informed
1
Constantly adapting to your needs and facilitating your access without
any downloads necessary, Efma now has a fully responsive website for all
your devices, where you can find everything you need: get the latest retail
banking industry news and case studies in financial services, discover the
upcoming Efma events and much more!
Efma at your fingertips!
2
Efma is social
FOLLOW
US
EfmaChannel
Efma Flickr
@Efma_news
KEEP
UP TO DATE
EASILY
Efma LinkedIn
Senior Managing
Director
Accenture
Distribution
Marketing
Services Italy
Piercarlo Gera
David Chong
EVP, Strategy
GroupCommunity
Financial Services
Maybank
Berhad
Malaysia
Axel Reinaud
Senior Partner
Managing
Director
BCG
France
The benefit of Efma as a
global network is to help
detect key initiatives and
industry trends from around
the world.
In a more open and competitive
world, it is very valuable for banks
and insurance companies to join
the Efma banking and insurance
community where one can share
best practices in innovations and
build the future of the financial
services industry
Efma offers great forums to banks
where they can share on leading
edge models and how to roll
them out.
It is a unique place for banks to
shape their vision of their future.
Since signing up as a member of
Efma few years ago, Maybank
Group is satisfied with the services
that we have gotten from Efma.
Specifically: The quality of
researches and materials published
by Efma, which add value to our
benchmarking and industry tracking
purposes. The proactiveness by
Efma in conducting regular briefings
on industry development and best
practices. Unrestricted access to
Efma knowledge database.
Value for money as compared
to other similar services.
Javier San Félix
Head of Retail
Business Banking,
Deputy CEO
Santander UK

2020Efma AROUND THE
WORLD
As an Efma member, you have a dedicated Relationship
Manager, who will respond to your specific needs.
Percentage of members per
region out of the total number of
Efma members around the world:
America: 6%
MEA: 12%
APAC: 15%
Europe: 67%
BRUSSELS OFFICE
Belgium, Luxembourg,
Netherlands
Philippe Van Fraechem
philippe@efma.com
LONDON OFFICE
UK, Ireland
John Berry
john@efma.com
MONTREAL OFFICE
North America
Eric Morin
eric@efma.com
ANDORRA OFFICE
Iberia, Africa LatAm
Silvia Cunill
silvia@efma.com
MILAN OFFICE
Italy, Switzerland
Carlo Giugovaz
carlo@efma.com
WARSAW OFFICE
Poland
Urszula Wysocka
urszula@efma.com
ISTANBUL OFFICE
Turkey
Eylem Özen Bastürk
eylem@efma.com SYDNEY OFFICE
Australia, New Zealand
George Beatty
george@efma.com
SINGAPORE OFFICE
China, Asia Pacific
Lincoln Teo
lincoln@efma.com
JAPAN OFFICE
Japan, South Keroa
Tsukasa Makino
tsukasa@efma.com
DUBAI OFFICE
Middle East
Fahim un Zaman
fahim@efma.com
LEBANON OFFICE
Lebanon
Raheel Vakeel
raheel@efma.com
STOCKHOLM OFFICE
Baltics, Nordics,
Lukáš Dzuroška
lukas@efma.com
MOSCOW OFFICE
Russia, Belarus,
Kazakhstan, Armenia
George Donchenko
george.donchenko@
efma.com
BRATISLAVA OFFICE
CEE, Russia, Germany,
Israel, Georgia
Lubomir Olach
lubomir@efma.com
To get in touch, contact membership@efma.com

A global non-profit organisation,
established in 1971 by banks and
insurance companies, Efma facilitates
networking between decision-makers.
It provides quality insights to help banks
and insurance companies make the
right decisions to foster innovation and
drive their transformation.
Over 3,300 brands in 130 countries
are Efma members.
Headquarters in Paris. Offices in
London, Brussels, Andorra, Stockholm,
Bratislava, Dubai, Milan, Montreal,
Istanbul, Beijing, Tokyo and Singapore.
Learn more www.efma.com.
Efma l 10 Blvd Haussmann l 75009 Paris l France
Tel: +33 1 47 42 52 72 l Fax: +33 1 47 42 56 76
info@efma.com l www.efma.com
NIF/TVA: FR 41 784 856 239 l N° SIREN: 784 856 239 l Code APE: 6619B