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Kadir Şener 
Windows Business Group Lead
Delight your users 
Deliver innovation from IT 
Secure the perimeter 
Why enterprise mobility matters:
Delight your users 
Deliver innovation from IT 
Secure the perimeter 
Challenges 
60% 
believe IT is ineffective at increasing productivity 
2 modes of IT 
conventional and more agile, nonlinear mode1 
$5.5 Million 
average cost of a 
data breach 
1Gartner Press Release “Gartner Executive Programs Survey of More Than 2,300 CIOs Reveals Many Are Unprepared for Digitalization:the Third Era of Enterprise IT,” January 14, 2014
Productivity 
Devices 
Line of business apps 
Identity 
Management 
Data 
How can I mobilize my apps? 
BYOD, CYOD, or Corporate-owned? 
How do we go beyond email and calendar? 
Can we centralize our identity stores? 
How do I maintain control over a mobile environment? 
Is my corporate data protected? 
Navigating IT complexity 
Enterprise mobility today
The future of enterprise mobility 
Reduced complexity 
Secure and managed environment across all devices
Enterprise mobility components 
Windowsdevices offer predictabilityandchoice, security, and managability– and are optimized for line of business scenarios 
Office 365 and Lync provide collaboration & communication tools that allows employees to stay in sync with data, people and documents anytime, anywhere 
One Windows platform enables businesses to build mobile apps across a variety of Windows devices, from phone to tablet and PC 
Dynamics CRM with Office 365 allow salespeople to zero in, sell more and win faster with the right customer insights, surfaced at the right time 
Enterprise mobility suite management tools enable people to work from the device of their choicewhile providing IT security and control 
81% 
Sanford C. Bernstein Ltd survey as quoted in the Wall Street Journal (Dec 2013) 
1Billion 
4Million+ 
4.25Million 
12Billion+
Business-ready devices
What is a “business-ready” device? 
Secured 
Managed 
Flexible 
Predictable 
Integrated 
Ruggedized
Focus shifting away from BYOD 
Business-ready requirements driving change 
"Many of my colleagues and fellow CIOs started out with a BYOD policy and are now converting back to CYOD, or 'Choose Your Own Device‘.” 
Sam Lamonica, CIO 
RosendinElectric 
“The BYOD mega trend is racing for chaos in 2014.” 
Tom Kaneshire, CIO Magazine 
“This is a gravitation of the selection and procurement of mobile devices away from the employee back to the corporate IT department...“ 
John Delaney, IDC 
BYOD has plateaued; CYOD is the future 
PCR 
Why one CIO is saying ‘no’ to BYOD 
Network World 
12 big BYOD 
predictions for 2014 
CIO.com
Many device needs, many audiences
Tablets 
Executives 
Large displays & projection 
Group collaboration spaces 
Smartphones 
Knowledge workers 
Laptops and convertibles 
Knowledge workers
Desktops 
Knowledge workers 
Sensors 
Intelligent things 
Workstations 
Developers, engineers
Rugged, Purpose-Built 
Field and factory 
Smartphones, Tablets 
Sales
Home 
Job Site 
Office 
Customer 
All require smart, connected devices
The right choice for business
Source: Forrester Total Economic Impact (TEI) study 
Source: Nucleus Research The Real TCO study 
Total cost of management 
66% less than Apple iPad 
128%ROI and pay for themselves in less than 6 months 
46% increase in “road warrior” productivity 
Reduces costof device management and security 
The Real TCO: 
Windows Tablets Versus Apple iPad 
The Total Economic Impact™ of Microsoft Windows Tablets 
delivers more business value 
Windows tablets v. iPad?
Line of business applications
Nearly 80% 
of the workforce spends time working out of the office 
Are your apps there to help them? 
Line of business applications run your business.
Predicts 2014: apps, personal cloud and data analytics will drive new consumer interactions 
November 22, 2013 
Mobile apps can transformhow we do business 
“Apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes.” 
“However, in assessing the hundreds of big data-related use cases, we have compiled‘Toolkit: Big Data Business Opportunities From Over 100 Use Cases’which reveals that the highest value implementations are among those that radically alter or supplant existing processes, eliminate superfluous business processes, dramatically extend or invent new ‘information infused’ products or services, or even monetize curated data itself —directly or indirectly.” 
“Mobile apps have become the official channel to drive content and services to consumers. Using big data collated via apps can drastically improve value to consumers. Businesses that develop data tracking and analytics will improve delivery to customers, increasing customer loyalty and acquisition.” 
What others are saying
Security 
New user scenarios 
Development skills 
Multi-screen 
Disruptive 
Costly 
Do we need to learn new tools and languages? 
How can I take advantage of modern device features? 
How do we protect corporate data? 
Will our UI work across all screen sizes and interfaces? 
How do we do this without disrupting the business? 
What are the costs today, and long term? 
Navigating the complexity 
Modernizing applications
Windows is business-ready
Today 
to transform your business 
End-to-end, enterprise-grade business solutions 
for a mobile-first, cloud-first world
Microsoft mobility tdm

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Microsoft mobility tdm

  • 1. Kadir Şener Windows Business Group Lead
  • 2. Delight your users Deliver innovation from IT Secure the perimeter Why enterprise mobility matters:
  • 3. Delight your users Deliver innovation from IT Secure the perimeter Challenges 60% believe IT is ineffective at increasing productivity 2 modes of IT conventional and more agile, nonlinear mode1 $5.5 Million average cost of a data breach 1Gartner Press Release “Gartner Executive Programs Survey of More Than 2,300 CIOs Reveals Many Are Unprepared for Digitalization:the Third Era of Enterprise IT,” January 14, 2014
  • 4. Productivity Devices Line of business apps Identity Management Data How can I mobilize my apps? BYOD, CYOD, or Corporate-owned? How do we go beyond email and calendar? Can we centralize our identity stores? How do I maintain control over a mobile environment? Is my corporate data protected? Navigating IT complexity Enterprise mobility today
  • 5. The future of enterprise mobility Reduced complexity Secure and managed environment across all devices
  • 6. Enterprise mobility components Windowsdevices offer predictabilityandchoice, security, and managability– and are optimized for line of business scenarios Office 365 and Lync provide collaboration & communication tools that allows employees to stay in sync with data, people and documents anytime, anywhere One Windows platform enables businesses to build mobile apps across a variety of Windows devices, from phone to tablet and PC Dynamics CRM with Office 365 allow salespeople to zero in, sell more and win faster with the right customer insights, surfaced at the right time Enterprise mobility suite management tools enable people to work from the device of their choicewhile providing IT security and control 81% Sanford C. Bernstein Ltd survey as quoted in the Wall Street Journal (Dec 2013) 1Billion 4Million+ 4.25Million 12Billion+
  • 8. What is a “business-ready” device? Secured Managed Flexible Predictable Integrated Ruggedized
  • 9. Focus shifting away from BYOD Business-ready requirements driving change "Many of my colleagues and fellow CIOs started out with a BYOD policy and are now converting back to CYOD, or 'Choose Your Own Device‘.” Sam Lamonica, CIO RosendinElectric “The BYOD mega trend is racing for chaos in 2014.” Tom Kaneshire, CIO Magazine “This is a gravitation of the selection and procurement of mobile devices away from the employee back to the corporate IT department...“ John Delaney, IDC BYOD has plateaued; CYOD is the future PCR Why one CIO is saying ‘no’ to BYOD Network World 12 big BYOD predictions for 2014 CIO.com
  • 10. Many device needs, many audiences
  • 11. Tablets Executives Large displays & projection Group collaboration spaces Smartphones Knowledge workers Laptops and convertibles Knowledge workers
  • 12. Desktops Knowledge workers Sensors Intelligent things Workstations Developers, engineers
  • 13. Rugged, Purpose-Built Field and factory Smartphones, Tablets Sales
  • 14. Home Job Site Office Customer All require smart, connected devices
  • 15. The right choice for business
  • 16. Source: Forrester Total Economic Impact (TEI) study Source: Nucleus Research The Real TCO study Total cost of management 66% less than Apple iPad 128%ROI and pay for themselves in less than 6 months 46% increase in “road warrior” productivity Reduces costof device management and security The Real TCO: Windows Tablets Versus Apple iPad The Total Economic Impact™ of Microsoft Windows Tablets delivers more business value Windows tablets v. iPad?
  • 17. Line of business applications
  • 18. Nearly 80% of the workforce spends time working out of the office Are your apps there to help them? Line of business applications run your business.
  • 19. Predicts 2014: apps, personal cloud and data analytics will drive new consumer interactions November 22, 2013 Mobile apps can transformhow we do business “Apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes.” “However, in assessing the hundreds of big data-related use cases, we have compiled‘Toolkit: Big Data Business Opportunities From Over 100 Use Cases’which reveals that the highest value implementations are among those that radically alter or supplant existing processes, eliminate superfluous business processes, dramatically extend or invent new ‘information infused’ products or services, or even monetize curated data itself —directly or indirectly.” “Mobile apps have become the official channel to drive content and services to consumers. Using big data collated via apps can drastically improve value to consumers. Businesses that develop data tracking and analytics will improve delivery to customers, increasing customer loyalty and acquisition.” What others are saying
  • 20. Security New user scenarios Development skills Multi-screen Disruptive Costly Do we need to learn new tools and languages? How can I take advantage of modern device features? How do we protect corporate data? Will our UI work across all screen sizes and interfaces? How do we do this without disrupting the business? What are the costs today, and long term? Navigating the complexity Modernizing applications
  • 22. Today to transform your business End-to-end, enterprise-grade business solutions for a mobile-first, cloud-first world