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Netmera_Presentation.pdf

  1. Integrated Customer Engagement Platform
  2. Problem: IT Dependency • PM & Marketing needs customer data for analytics & engagement • Collecting data needs development, deployment and test • Merge customer data from different channels • Real-time or batch data pipeline to marketing/DWH/CRM systems
  3. Problem: Data Privacy & Regulations • Real-time data • User Experience Analytics • Data privacy is an issue, GDPR & KVKK • BDDK Regulations related store data in Turkey
  4. Problem: Campaign Targeting & Execution • Push notification is a powerful tool for mobile app user retention • But sending push notification campaign is not easy for marketers in large enterprises. • Obtaining target customers may require executing complex SQL queries on BI/DWH systems • Manager and/or CVM/CRM teams approval needed • Customer contact policies must be applied • A/B testing needed • Load on backend IT systems has to be considered • Results of a messaging should be analyzed and reported
  5. Problem: Campaign Automation • In-app messaging is a powerful tool for mobile app user conversion • But launching an In-app scenario is not easy for marketers in large enterprises. • A beautiful dialog requires design from an agency • Realtime scenarios require development, test and deployment • A/B testing needed • Manager and/or CVM/CRM teams approval needed • Results of a messaging should be analyzed and reported
  6. Data Collection
  7. Data Collection without Coding • Web & Mobile App • Auto-tracking all UI actions • Screens, fields, buttons, swipe, backend requests • Auto-discovery of native App pages • Fix names of screens & fields • Panel & reports • Data stream to backend systems in real-time • Webhooks • Encrypt private data
  8. From Clicks to Events • Creating meaningful actions from user clicks • Screen Open • UI Action • Account List • Money Transfer • Credit Application • …
  9. Analytics
  10. Customer Experience Analytics • Screen flows in application in general • Understanding experience after each push notification • Exists by screen • Visits by customer profile, segment etc.
  11. Attribution Tracking • IOS & Android installation source • Deferred Deeplinks • Fallback links • Paid • Ad Networks • Unpaid • SMS • Email • Web sites • Device Fingerprinting
  12. Customer Data Platform
  13. Customer Profiles • 3600 customer view • One user may have devices • User Profile attributes • Assigned • REST API, Bulk • Calculated • Opt-ins • Events • Messages
  14. Events • Specifies a user action • On a device (channel) • Mobile App, Web, ATM etc. • Event properties
  15. Segmentation • Rule based • Past behavior • Calculated periodically • Predicted • Likely to churn • Likely to purchase or any action • Likely to opt-out • Intelligent • Best target users for a product or content
  16. Webhooks • Propagate mobile events to backend systems in real-time • Push, Interactive button clicks • Geofences • App Events • Enrich data with profile attributes, event properties, location etc. • Store notification context and pass to backends with hooks
  17. Facebook & Instagram & Google Audiences • Export Netmera segments and upload to Facebook & Instagram as custom audience • Use Facebook Custom Audiences • Remarketing • Reach your most likely repeat customers • Use lookalike audiences
  18. Multi-channel Messaging
  19. Full set of Push Notifications +
  20. Banner Notifications • Banner directly shown in notification center • More remarkable • High click rates & attraction • Android only
  21. Push vs. SMS • Single tool for both SMS and Push notifications • Send to single customer list • Send push but fallback to SMS when • Push failed • App is not installed • User opted out • Send SMS but prefer push when • App is installed and user opted in
  22. Full set of In-app Messages Popup Style Banner Style Full Screen
  23. Popup Messages • Design it simply on Netmera panel • No need for agency • Preview and test • Images, buttons, text, deeplinks • Detailed reporting • Simple retargeting
  24. Smart App Rating • Shown when you configured • When you think satisfaction is high • Track and record rating by app user • Segment by app rating • Define action for each star • Forward higher ratings to app stores • Forward lower ratings to contact pages
  25. Surveys • Shown when you configured • Create question and answers on panel • No need for agency • Detailed reporting • Simple retargeting
  26. Banners • Design it simply on Netmera panel • Preview and test • Images, text, deeplinks • Detailed reporting • Simple retargeting
  27. Intro Pages • Create intro pages on panel • Shown when you configured • Install app • Open app (first, second, etc..) • Target users by app version or platform • Set how many times to be shown
  28. Email • Drag-n-Drop email editor • Responsive mail templates • No need for design agencies
  29. Web Push • All browsers supported • MacOS • Chrome • Firefox • Edge • Opera • Images • Buttons 29
  30. Campaign Execution
  31. Targeting Campaigns Automated (Event Based) Transactional Geofence Bulk, Targeted based on past behaviour, profile, location To specific customer, triggered by an EVENT + profile To specific customer, Triggered by backend systems REST API To specific customer, entering/exiting a specific area
  32. Bulk Messages • Send to group of customers • Targeting by profile, past behavior, location, device etc.. • Segments, tags, distribution lists • May be transferred from backend systems • Delivery speed tuning • High speed or slow delivery • Scheduling
  33. Automated Messages • Automatically sent to specific user by scenario • Events from both SDKs and backend systems
  34. On-time Triggered Campaigns • Based on user behavior on app • When user visited loan calculation page 3 times • Based on events at backend • Offer instalments after credit card payment through POS • When credit card fraud check needed • When money transfer approval needed
  35. Geofence & Location Based Messages • Send messages when customer enters or exits from specific area • Geofence grouping • Branches, malls, airports • Location is not transferred to backend • No battery overhead • Location data may be captured from network
  36. Web Tools
  37. Netmera Web SDK • Javascript • Screen tracking • Event Collection • Code snippets • Google Tag Manager • User profile management • Web Push Notifications • All browsers • Targeting / Automation
  38. Netmera Web Tag Manager • Dynamic Content Framework • Tags • Triggers • Variables • HTTP Traffic capture & event generation 2021 Q2
  39. Web Personalization • Experiments • Pop-ups • Banners • Surveys • Social proof • Countdown ledges 2021 Q3
  40. Contact Policy Management • Single screen to manage all limits • Target group level (segment, profile attribute) policy; limitations and white ours/days • Message type, label, channel level limitations and white ours/days New Channel
  41. Security & System System Access Security • OTP Login • Panel user activity tracking • IP restriction for REST API Approval mechanisms for push delivery Multi-user roles • Developer • Marketer • Custom roles System set-up • Cloud • Data stored in Turkey • Private Cloud • On premise
  42. KVKK & GDPR Compliancy • Process & store personal data only for permitting users • SDK’s do not send personal data to backend • Limit personal data access for all Business & IT Operations • Personal data access warnings • Track & Log personal data access • Remove (anonymize) personal data when requested
  43. Get in touch to learn more about Netmera Solutions Get in Touch +44 (0) 207 193 8498 +90 212 287 01 66 info@netmera.com İstanbul London Dubai
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