Advertising Networked Age Fall 2009

The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Networked Age – The Mobile Decade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 and Social Networking Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Apple ® Tops The Charts with Digital Music

The Networked Age – Mobile Decade – 1:1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Media Concepts ,[object Object],[object Object],[object Object],[object Object]

Broadcast Media ,[object Object],[object Object],[object Object]

Radio ,[object Object],[object Object],[object Object]

Categories ,[object Object],[object Object],[object Object],[object Object]

The Radio Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Clear Channel ® Radio Makes it All About The Fans

Measuring the Radio Audience ,[object Object],[object Object],[object Object]

Radio Dayparts 8 a.m. – Midnight Sunday 8 a.m. – Midnight Saturday 11 p.m. or Midnight – 5 a.m. or 6 a.m. Overnights M-F 6 – 11 p.m. or 6 – Midnight Evenings M-F 3 – 7 p.m. or 3 – 8 p.m. Afternoon Drive M-F 10 a.m. – 2 p.m. or 10 a.m. – 3 p.m. Mid-Day M-F 6 a.m. – 10 a.m.; 5 a.m. – 9 a.m.; 5 a.m. – 10 a.m. Morning Drive Standard Radio Dayparts

Advantages of Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disadvantages of Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Arbitron ® Radio Ratings and Media Research Information

Television ,[object Object],[object Object]

The Structure of the TV Industry

Programming Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Service Announcements ,[object Object]

TV Dayparts Note: All Times are Eastern Standard Time (EST). Sa-Su 1:00pm-7:00pm Weekend afternoon Sa 8:00am-1:00pm Saturday morning M-Su 11:30pm-1:00am Late night M-Su 11:00pm-11:30pm Late news M-Sa 8:00pm-11:00pm Su 7:00pm-11:00pm Prime time M-F 7:30pm-8:00pm Prime access M-F 4:30pm-7:00pm Early fringe M-F 9:00am-4:30pm Daytime M-F 7:00am-9:00am Early morning Standard Television Dayparts

Measuring the Television Audience ,[object Object],[object Object],[object Object],[object Object]

Advantages of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disadvantages of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A. C. Nielsen ® : Better Marketing Decisions

Film and Video ,[object Object],[object Object]

VNRs – Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VNRs – Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of Film and Video ,[object Object],[object Object]

Disadvantages of Film and Video ,[object Object],[object Object],[object Object],[object Object]

Web Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts ,[object Object],[object Object]

Vcast/Vidcast/Vodcasts ,[object Object],[object Object],[object Object],[object Object]

“ Infodemic” ,[object Object],[object Object],[object Object]

MAC Triad Plus cont. ,[object Object],[object Object]

[object Object],[object Object]

The Future ,[object Object],[object Object],[object Object]

Public Relations will always be the… ,[object Object],[object Object],[object Object]

“ To be persuasive, we must be believable; to be believable we must be credible; to be credible, we must be truthful.” Edward R. Murrow

Your role ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Questions ??? ,[object Object]

Advertising Networked Age Fall 2009

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Advertising Networked Age Fall 2009