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Sports Media & PR Presentation

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Xavier Women's NCAA Tournament Selection Show (New Media)

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Sports Media & PR Presentation

  1. 2. What we wanted to accomplish: <ul><li>Create awareness about the tournament being held at the Cintas Center </li></ul><ul><li>Create excitement </li></ul><ul><li>for XU’s women’s </li></ul><ul><li>bball team </li></ul><ul><li>Sell tickets </li></ul>
  2. 3. Brainstorming: <ul><li>We initially want to throw a Pep Rally / Tailgate to get people excited about the games (outside Cintas? GSC?) </li></ul><ul><li>What would get people to Cintas </li></ul><ul><li>What would make it more of an exciting event? </li></ul><ul><li>How would this sell tickets??? </li></ul><ul><ul><ul><ul><ul><li>NEW IDEA = NCAA tournament </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Selection Show Party! </li></ul></ul></ul></ul></ul>
  3. 4. <ul><li>Blue Blob Viral Video (for Xavier website) </li></ul><ul><li>Flyers around campus (get on campus attention) </li></ul><ul><li>Facebook event (quick and easy marketing tool) </li></ul><ul><li>Email blasts (to reach XU fans off campus) </li></ul>
  4. 5. <ul><li>Blue Blob Viral Video: Shot Sheet </li></ul><ul><li>The Ticket Office   -The “Blob”  tries to buy a NCAA Women’s Basketball Tournament Ticket from the ticket office </li></ul><ul><ul><li>-Realizes that he does not have enough money and is upset </li></ul></ul><ul><li>“ Blob” Needs An Idea   -”Blob” looks around thinking to himself for a good plan to make some money </li></ul><ul><ul><li>-Thinks he has one </li></ul></ul><ul><li>PowerAde Booth   -Tries to sell blue PowerAde to students </li></ul><ul><ul><li>-Student do not buy </li></ul></ul><ul><ul><li>-”Blob” is very unsuccessful and upset </li></ul></ul><ul><ul><li>-Thinks he has another idea </li></ul></ul><ul><li>Kissing Booth   -Tries to give kisses for $1 </li></ul><ul><ul><li>-People/students just walk buy </li></ul></ul><ul><ul><li>-One student wants to but has no money to do so </li></ul></ul><ul><ul><li>-”Blob” is sad </li></ul></ul><ul><li>“ Blob” Gets Some Money   -The “Blob”  is given money by some very generous people </li></ul><ul><ul><li>-”Blob”, very happy, takes the money to the ticket office to finally buy a ticket </li></ul></ul><ul><ul><li>-When he goes to buy the ticket, he get the news that they are sold out </li></ul></ul><ul><ul><li>-”Blob” sad and very upset </li></ul></ul><ul><li>“ Blob” Wakes Up in Cintas Center   -Student wakes up the “Blob” in the Cintas Center </li></ul><ul><ul><li>-”Blob” is very happy to see that she has an extra ticket for him. </li></ul></ul><ul><ul><li>-”Blob” is happy and relieved to finally have a ticket </li></ul></ul><ul><li>Ticket Information   -As the commercial comes to an end, the last shot is a flyer with all the information of dates, times and prices for the NCAA Women’s Tournament at Xavier University’s Cintas Center </li></ul>
  5. 6. <ul><li>Blue Blob searches for NCAA tournament tickets! </li></ul>
  6. 7. Did it work? <ul><li>Accessible on Xavier website </li></ul><ul><li>Posted it on Facebook </li></ul><ul><li>No way of knowing how many people viewed it </li></ul><ul><li>Suggestions: </li></ul><ul><li>Have a way to calculate the amount of people </li></ul><ul><li>that watch it </li></ul><ul><li>Also make sure the Cintas Center is advertising the tournament & event on their website’s calendar! </li></ul>
  7. 9. <ul><li>XUSOFAT helped put them in buildings </li></ul><ul><li>We also went around campus to tape them up </li></ul><ul><li>Suggestions: </li></ul><ul><li>Have your student organization to put them up in dorms, since they are key card access only </li></ul><ul><li>Put them in the classrooms </li></ul><ul><li>Put them up earlier, and at local bars/hangouts </li></ul>
  8. 10. XUSOFAT Xavier University Student Organization for Athletic Trainers <ul><li>Sam Zoulek </li></ul><ul><li>President of XUSoFat </li></ul><ul><li>Must have a student organization host any event in GSC </li></ul><ul><li>Tina Davlin-Pater </li></ul><ul><li>Faculty Advisor </li></ul><ul><li>Since next years president has not been picked yet, </li></ul><ul><li>she would be the contact to get the student group to help for next year. </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>513-745-3430 </li></ul></ul></ul><ul><li>This student group in particular can help get in touch with the women’s basketball players themselves. This will help them get excited to come to your event. </li></ul><ul><li>They can also help post flyers around campus! </li></ul>
  9. 11. Getting the Team To Show Up! <ul><li>Get the right people excited about it </li></ul><ul><li>Mike Neighbors: really likes PR for the </li></ul><ul><li>Women’s Team </li></ul><ul><li>Becky Jackson: Has connections in the </li></ul><ul><li>Athletic Dep’t </li></ul><ul><li>Nicole Like: Gets everything organized </li></ul><ul><li>Knowing players on the team= Leverage! </li></ul><ul><li>Jody Jenike (AT) was a huge influence </li></ul><ul><li>Coach McGuff’s wife just had a new </li></ul><ul><li>baby (Lucky us!) </li></ul>
  10. 12. <ul><li>Mike Neighbors </li></ul><ul><li>513-745-2880 </li></ul><ul><li>[email_address] </li></ul><ul><li>Becky Jackson </li></ul><ul><li>513-745-3389 </li></ul><ul><li>[email_address] </li></ul><ul><li>Nicole Like </li></ul><ul><li>513-745-3763 </li></ul><ul><li>[email_address] </li></ul><ul><li>Jason Ashcraft </li></ul><ul><li>513-745-3388 </li></ul><ul><li>[email_address] </li></ul>
  11. 13. Facebook Event 1,984 people invited: 131 people answered “Attending” 197 answered “Maybe Attending” Facebook link to Blue Blob viral video
  12. 14. Facing the problems of Facebook: <ul><li>Strict rules associated with NCAA tournament </li></ul><ul><li>Instead of creating an official page, create an event and invite as many users as possible, including student groups, and popular pages </li></ul><ul><li>Uses the Blue Blob, not coaches for Twitter and Facebook </li></ul><ul><li>Suggestions </li></ul><ul><li>Create the event earlier, and send updates to keep people’s interest </li></ul>
  13. 15. The NCAA tournament Selection Show Party
  14. 17. <ul><li>Vitamin Water </li></ul><ul><li>(Contacted Regional Marketing Manager for </li></ul><ul><li>donation) </li></ul><ul><li>Penn Station </li></ul><ul><li>La Rosa’s </li></ul><ul><li>(Becky Jackson has </li></ul><ul><li>connections for donations) </li></ul>
  15. 18. Running the Raffle <ul><li>Prizes: T-shirts, lanyards, beanie hats, piggy banks </li></ul><ul><ul><li>Big ticket item: Signed basketball! </li></ul></ul><ul><li>Set up raffle ticket table in Gallagher </li></ul><ul><li>Had people sign up for free raffle </li></ul><ul><li>Right before start of selection show, announced winners </li></ul><ul><li>Signed basketball given away after announcement of Xavier women’s team seed </li></ul><ul><li>Suggestions: </li></ul><ul><li>Have the team sign the ball beforehand </li></ul><ul><li>Emphasize “FREE” raffle. Some people were hesitant </li></ul>
  16. 20. Ticket forms at the event <ul><li>Ticket form from Xavier ticket office </li></ul><ul><li>Gave people a chance to fill out the form to order tickets </li></ul><ul><li>Passed out primarily to students at selection show party </li></ul>
  17. 21. Did it help to have ticket forms? <ul><li>Most non-students were fans that already had tickets </li></ul><ul><li>Gave out a large number of ticket forms </li></ul><ul><li>No way to track if they were used </li></ul><ul><li>Suggestion: </li></ul><ul><li>Mark ticket forms to track if they were used </li></ul>
  18. 22. Biggest success of the NCAA ‘Selection Show Party’?