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Shelly Miller
Tony Nguyen
About the University
 Small Liberal Arts College
 19 Academic Departments
 Exponential Growth
 Increased Diversity
 Undergoing Academic Change
About Courtright Library
 Declining Usage Statistics
 High Traffic
 Early Adopter of Information Literacy
Skills
Challenges
 Space limitations
 Staff limitations
 Faculty/Administration Indifference
 Uniform Communication
Target Population
Department Teaching Faculty/Staff
Business 11
Nursing 21
Psychology 7
Physics and Astronomy 12
Chemistry and Biochemistry 9
English Language and Literature 14
Center for Teaching and Learning 2
Academic Support Center 6
Total Target Market 82
The Product
 Consultation
 Support
 Syllabus Review
 Training Sessions
What is Information Literacy
 Tool Literacy
 Resource Literacy
 Social-Structural Literacy
 Research Literacy
 Publishing Literacy
Goals
 Increase the library and teaching faculty
partnerships at Otterbein University.
 Increase the number of information
literacy instruction programs and
opportunities in the classroom.
Example Strategy: Portal
 Streamline Interface
 Push Content
 Reinforce Message
Screen Shot Example
Before
Screen Shot Example
Before
Screen Shot Example After
Screen Shot Example After
Predicted Outcome
 Navigation
 Traffic
 Usage
Example Strategy 2: The Event
 Kathy Krendle, President of Otterbein
University
 Inspire commitment
 Administrative and Faculty Support
Take-Aways
 Brochure
 Notepad
 Pencil
 Totebag
Predicted Outcome
 Increased Commitment
 Recognition of Services
 New Partnerships
Otterbein university presentation

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Otterbein university presentation