Lean UX: Stop with the Deliverables and Start Making Experiences
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Presentation from Cascade SF's UX Day March 30, 2013. Step away from the waterfall cycle of design deliverables and into creating products. Mary will present the fundamentals of Lean UX: What it is and what it isn't. How to create successful products by creating a cross functional team, a cycle of think/make/check and maintain the big picture vision.
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Lean UX: Stop with the Deliverables and Start Making Experiences
- 1. Lean UX Stop with the Deliverables and Start Making Experiences Mary Lukanuski UX Day SF @mlukanuski March 30, 2013
- 2. Many years ago…. 4/2/13 mlukanuski 2
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- 9. Lean UX is: • Cross Functional • Collaborative • Customer Focused 4/2/13 mlukanuski 9
- 10. Cross Functional: This skills, not titles • UX Research • UX Design • Developer • Product Manager • Project Manager • QA • Marketing • 4/2/13 Customer Support mlukanuski 10
- 11. Collaborative , 4/2/13 mlukanuski 11
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- 14. No design hero 4/2/13 mlukanuski 14
- 15. Design leads the facilitation • Not design by committee • Lead with conversation 4/2/13 mlukanuski 15
- 16. Customer Focused 4/2/13 mlukanuski 16
- 17. Customer Focused We are making product • For whom? • Why? • What’s the customer’s need? 4/2/13 mlukanuski 17
- 18. Less about artifact – more about the outcome 4/2/13 mlukanuski 18
- 19. Think – Make – Check loop 4/2/13 mlukanuski 19
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- 22. Hypothesis Feedback/ MVP Research Experiment 4/2/13 mlukanuski 22
- 23. Design Studio 4/2/13 mlukanuski 23
- 24. What’s The Problem? Who’s Involved? What’s Involved? - Analytics - Usability - Past attempts on correcting - Business stakeholder Analysis - Competitive Analysis 4/2/13 mlukanuski 24
- 25. Problem Statement Our Product was designed to (these goals). We have observed that the product isn’t meeQng (these goals), Which is causing (bad stuff) to our business. How do we improve so that our customers are more successful based on (measurable goals) 4/2/13 mlukanuski 25
- 26. Vanity Metrics Lean AnalyBcs, Alistair Croll & Benjamin Yoskovitz 4/2/13 mlukanuski 26
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- 28. Hypothesis Our Product was designed to (these goals). We have observed that the product isn’t meeQng (these goals), Which is causing (bad stuff) to our business. How do we improve so that our customers are more successful based on (measurable goals) 4/2/13 mlukanuski 28
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- 31. SoluBons Dump & Sort Affinity Mapping 4/2/13 mlukanuski 31
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- 34. Vanity Metrics Lean AnalyBcs, Alistair Croll & Benjamin Yoskovitz 4/2/13 mlukanuski 34
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- 36. Prototyping Lo – Paper, Basalmiq Medium – Visio, Excel, Powerpoint, Omnigraffle Hi – Axure, Fireworks SuperHi – HTLM/CSS/Javascript 4/2/13 mlukanuski 36
- 37. PaKern Libraries Lo – Visual Medium – Interaction Design Hi – Axure, Fireworks SuperHi – code 4/2/13 mlukanuski 37
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- 40. Get Out Of The Building 4/2/13 mlukanuski 40
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- 42. Hypothesis Feedback/ MVP Research Experiment 4/2/13 mlukanuski 42
- 43. Deliverables • Light • Communicate results • Focus on outcome not output 4/2/13 mlukanuski 43
- 44. Lean UX … Big Picture 4/2/13 mlukanuski 44
- 45. Lean UX -‐ OrganizaBon • Cross functional • Small: co located – dedicated • Lead with Conversation 4/2/13 mlukanuski 45
- 46. Lean UX -‐ Approach • Collaborative • Outcomes not outputs • Problem Focused • Light: little waste • Shared Understanding – Externalize Work • No Design Hero • Making over Analysis • Learning Over Growth • Permission to Fail • Lead with Conversation 4/2/13 mlukanuski 46
- 47. Lean UX -‐ Process • Continuous Discovery • Get Out of the Building • Shared Understanding • Externalize Work • Lead with Conversation 4/2/13 mlukanuski 47
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- 49. Now What • Work with Agile? • yes • Materials Needed? • Post-Its, sharpies, white boards • See http://luxr.co/ for complete list • Non co located teams? • Yes, Skype etc • Who’s on the team? • As much cross functional as you can • Organizational Support? • Helps, but just do it, don’t announce a big initiative, “We’re going to do Lean UX!” . Just invite others into the process 4/2/13 mlukanuski 49
- 50. Future of Designers • Outcomes not Portfolios • Leadership • We don’t own the solution • UX Debt equal footing as Tech Debt 4/2/13 mlukanuski 50
- 51. Lean UX has a rough time in: • Agencies • 3 party vendors • Unresponsive distant teams • Threatened designers 4/2/13 mlukanuski 51
- 52. Resources -‐ Books The Lean Startup, Eric Ries Lean UX, Jeff Gothelf with Josh Seiden Don’t Make Me Think: Steve Krug The Four Steps to the Epiphany, Steve Gary Blank Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers, Alexander Osterwalder Lean Analytics, Alister Croll & Benjamin Yoskovitz Design is a Job, Mike Monteiro Crucial Conversations, http://www.vitalsmarts.com/crucialconversations/ About Face 3: The Essentials of Interaction Design, Robert Reimann The Art of Game Design, Jesse Schell Agile Retrospectives: Making Good Teams Great, Esther Derby Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, Sunni Brown Observing the User Experience: A Practioner’s Guide to User Research, Mike Kuniavsky 4/2/13 mlukanuski 52
- 53. Resources -‐ Sites http://sf.lean-ux.com/ - Mike Long http://www.balancedteam.org/ - Balanced Team http://luxr.co/ - Janice Fraser http://www.lanehalley.com/ - Lane Halley http://www.jeffgothelf.com/blog/ - Jeff Gothelf 4/2/13 mlukanuski 53
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- 55. Thank You @mlukanuski mary@lukanuski.com 4/2/13 mlukanuski 55