SXSW 2017 by BBDO

2. HOLA!

3. HOWDY!

6. 🤚

7. SXSW =
MASAJE AL INTELECTO

8. “UNA CONVERGENCIA DE NUEVOS PENSAMIENTOS,
QUOTES, DATA, PERSONAJES,
NUEVAS START UPS EN TU CABEZA”.

9. “UNA CONVERGENCIA DE NUEVOS PENSAMIENTOS,
QUOTES, DATA, PERSONAJES,
NUEVAS START UPS EN TU CABEZA”.

10. CHARLAS + ACTIVACIONES +
TRADE SHOW + AWARDS

11. QUÉ ES LO QUE ESTA PASANDO
O QUÉ ES LO QUE VA A PASAR…

15. 2008: Mark Zuckenberg

17. 2013: Elon Musk

18. 2014: Elon Musk
2015: Eric Schmidt

20. 2016: Barack Obama

21. 2017: Marc Jacobs

23. Proprietary & Confidential. © 2013 R/GA All rights reserved. /23
APPS SMS“SPACE” WAVE

24. Proprietary & Confidential. © 2013 R/GA All rights reserved. /24
APPS SMS
UTILIDAD

25. Proprietary & Confidential. © 2013 R/GA All rights reserved. /25
APPS SMS
UTILIDAD

26. Proprietary & Confidential. © 2013 R/GA All rights reserved. /26
APPS SMS
SXSW 2013 TRENDS

27. Proprietary & Confidential. © 2013 R/GA All rights reserved. /27
APPS SMS
SXSW 2013 TRENDS

28. Proprietary & Confidential. © 2013 R/GA All rights reserved. /28
SOLAR CITY

29. Proprietary & Confidential. © 2013 R/GA All rights reserved. /29
APPS SMS
UTILIDAD

30. Proprietary & Confidential. © 2013 R/GA All rights reserved. /30
3/ BIG DATA
SXSW 2013 TRENDS

31. Proprietary & Confidential. © 2013 R/GA All rights reserved. /

32. Proprietary & Confidential. © 2013 R/GA All rights reserved. /32
“BIG DATA” WAVE

33. “People are crawling the real world in the
same way that Google spiders are
crawling the web.”
Dennis Crowley,
Co-founder Foursquare.

34. Proprietary & Confidential. © 2013 R/GA All rights reserved. /34
3/ BIG DATA

36. Proprietary & Confidential. © 2013 R/GA All rights reserved. /36
APPS SMS“CONTENT MARKETING” WAVE

37. BUZZFEED POR JONAH PERETTI
(CO-FOUNDER & CEO, BUZZFEED)

39. “DATA COMPANY”

42. ¿2017?

43. Proprietary & Confidential. © 2013 R/GA All rights reserved. /43
“AI” WAVE

44. Proprietary & Confidential. © 2013 R/GA All rights reserved. /44

45. Proprietary & Confidential. © 2013 R/GA All rights reserved. /45

53. MOBILE

54. “MOBILE IS EATING THE WORLD”

55. “MOBILE IS EATING THE WORLD”

56. “MOBILE IS THE WORLD”

57. MOBILE NO SÓLO OCUPÓ EL
“WHITE SPACE”

59. SINO TAMBIÉN EL “COUCH SPACE”

61. 0-3
3-20
20+
0 9.25 18.5 27.75 37
“MOBILE IS EATING THE WORLD”
PORCENTAJE
MINUTOS

62. TAMBIÉN EL “COMMERCE SPACE”

64. 51% DE LAS TRANSACCIONES EN EL ÚLTIMO
BLACK FRIDAY FUERON DESDE CELULAR

65. LA GENTE NO SE DESCARGA MÁS APPS
2/3 PERSONAS DESCARGO 0 APLICACIONES EN EL
ÚLTIMO MES

66. CHARLAS + ACTIVACIONES +
TRADE SHOW + AWARDS

67. Proprietary & Confidential. © 2013 R/GA All rights reserved. /67

68. CATEGORÍAS
Smart Cities
New Economy
Health, Med & Biotech
Privacy & Security
New Economy
Student Innovation
Innovative 3-DIY
Innovation in Connecting People

71. CHARLAS + ACTIVACIONES +
TRADE SHOW + AWARDS

81. BUEN FINDE!